Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Consumers are starting local searches on Google, then scattering
Article |
Sep 4, 2026
NY Jets and Outfront help brands engage fans on their gameday journey
Article |
Sep 4, 2026
The Trade Desk cuts headcount by 15% as walled gardens close in
Article |
Sep 4, 2026
Healthcare anxiety drives 47% of patient to delay preventive care
Article |
Sep 4, 2026
AI adoption exposes marketing’s data, training, and reliability gaps
Article |
Sep 4, 2026
Quick commerce creates a new kind of shopper
Article |
Sep 4, 2026
AI becomes a more trusted travel planning tool
Article |
Sep 4, 2026
Five Below turns social trends into store traffic, repeat purchases
Article |
Sep 4, 2026
Visa, Mastercard adopt Claude’s agentic commerce program
Article |
Sep 4, 2026
Banks shouldn’t let fintech control the early paycheck access narrative
Article |
Sep 4, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →US Football Advertising 2026
How the NFL and NCAA Football Will Reshape Media Plans
Table of Contents
Executive Summary
The NFL will gobble up most sports media ad budget
College football is undergoing a marketing sea change
Recommendations for brands
Sources
Media Gallery
About This Report
Football is commanding more media budgets as premium ad inventory gets pricier and college sponsorship options expand. Now, brands face a widening trade-off between its unmatched reach and rising ad costs.
Table of Contents
Executive Summary
The NFL will gobble up most sports media ad budget
College football is undergoing a marketing sea change
Recommendations for brands
Sources
Media Gallery
Football advertising offers unmatched reach, but rising media rights costs will push ad prices higher. College football is opening more sponsorship opportunities, giving brands new ways to reach fans beyond traditional TV spots.
Key Question: How can brands maximize football’s unmatched reach as NFL ad costs rise and college football sponsorship opportunities expand?
Key Stat: TV networks still receive nearly 90% of NFL ad revenues, according to Guideline data cited by MediaPost.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
authors
Ross Benes
Contributors
- Rahul Chadha
- Director, Report Editing
- Nikolai Dineros
- Chris Keating
- Emman Velasco
- Data Visualization Editor
- Max Willens
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.