Key stat: 51.0% of US digital shoppers haven't bought products through an AI platform like ChatGPT or Google Gemini and aren't interested in doing so, according to an August survey from Bizrate Insights and EMARKETER.

Beyond the chart:

• Shoppers will let AI research, just not pay. Some 47% of US adults trust AI for price comparisons, but only 24% are comfortable with AI-powered payments, according to ESW.
• In fact, trust drops the closer AI gets to checkout. Some 79% of consumers are comfortable having AI apply their discount codes, while just 37% trust agents to automatically buy products they use regularly, according to Synchrony.

Use this chart: Drop this into any agentic commerce pitch that assumes shoppers are ready to hand checkout to a chatbot. Pair it with the ESW data to show AI earns trust in discovery, not checkout. Then use it to steer your 2027 AI budget toward product research and comparison tools.

Related EMARKETER reports:

• The Agentic Commerce Ecosystem 2026 (EMARKETER subscription required)
• The Future of Digital 2027 (EMARKETER subscription required)

Methodology: Data is from the September 2026 Bizrate Insights and EMARKETER Survey "Ecommerce Shopping Behaviors," conducted by Bizrate Insights. 999 US adults ages 18 to 65 were surveyed online during August 3-25 2026. Respondents identified as female (49.9%) and male (50.16%) and were ages 18-34 (33.1%), 35-54 (33.3%), and 55-65 (33.4%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval. Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of EMARKETER, provides a monthly consumer pulse of digital shopping behavior and intent.