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Learn More →The Future of Digital 2027
Marketing for the New Human-Machine Journey
About This Report
AI is gaining influence over what consumers discover and consider long before it commands a meaningful share of the digital economy. But existing advantages in reaching consumers, earning trust, and driving transactions still matter.
AI is gaining influence over consumer decisions long before it commands a meaningful share of the digital economy. But it’s not resetting the market: Existing advantages in audience, traffic, trust, and transactions still matter.
This deck covers:
- How AI is changing consumer behavior, marketing, and the path to purchase
- Where established advantages persist across the digital economy
- How marketers should act on AI now
authors
Stephanie Paterik, Yoram Wurmser, Vladimir Hanzlik
Contributors
- Ross Benes
- Senior Analyst
- Matthias Braun
- CEO
- Suzy Davidkhanian
- VP, Content
- Eleni Digalaki
- VP, Global Content Operations
- Vivian Dong
- Forecasting Analyst
- Nate Elliott
- Principal Analyst, GenAi in Advertising
- Daniel Flynn
- Senior Director, AI Visibility and Measurement
- Madison Hall
- Data Visualization Editor
- Chris Keating
- Kyndall Krist
- Senior Copy Editor
- Carina Lamb
- Senior Analyst
- Vincent Letang
- Managing Director, Ad Buyer Insights
- Penelope Lin
- Director, Data Visualization
- Cindy Liu
- Senior Forecasting Analyst
- Sarah Marzano
- Principal Analyst, Retail Media
- Emma Noyes
- Senior Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Rob Rubin
- Minda Smiley
- Senior Analyst, Social Media
- Andrew Spink
- Senior Forecasting Analyst
- Emman Velasco
- Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Max Willens
- Senior Analyst
- Julia Woolever
- Director, Report Editing
- Kevin Yu
- Researcher
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