Five core layers underpin the emerging AI commerce ecosystem, each with distinct players and power dynamics. As agentic commerce accelerates, retailers and brands will need to understand the companies operating in each layer, where influence is emerging, and how they are reshaping the path to purchase.

Key Question: Who are the key players in the agentic commerce ecosystem?

Key Stat: Over 60% of ecommerce enterprise decision-makers use or plan to integrate with ChatGPT, according to a December 2025 Logicbroker survey.