With viewers, content and ad dollars continuing to flow to digital platforms, it is more important than ever to adopt best practices in video and TV advertising, and to coordinate them across the entire device spectrum.View this Report
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
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Are TV Industry Professionals Worldwide Using Targeted Ads for Broadcast TV Services? (% of respondents, Jan 2019)
How Do TV Industry Professionals Worldwide Expect Select TV/Video-on-Demand (VOD) Services to Grow? (% of respondents, Jan 2019)
More On: TV AdvertisingSee All
Still Early Days for TV Ad Innovation
Feb 27, 2019
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.
Want to Understand the Evolution of TV Ad Measurement? Mark May 20 on Your Calendar
Feb 12, 2019
That’s the date the International Bureau of Weights and Measures has designated as the transition to a new definition of the kilogram. What does the kilogram have to do with TV ad measurement? It illustrates the need to update old standards to reflect new technologies and user behaviors.
Top 10 US D2C Advertisers, by Type, 2018
Feb 07, 2019
Average Amount of Ad Time During the Super Bowl, by Advertiser/Ad Type, 2015-2019 (mins:secs)
Feb 04, 2019
TVSquared’s Guide to TV Analytics Maturity | Sponsored Content
Jan 30, 2019
Traditionally, advertisers used TV for one reason: reach. TVSquared identifies the five critical steps to analytics maturity and offers guidance to get to the next level.
How Will TV Advertising Become More Data-Driven?
Jan 28, 2019
TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.
How Marketers Are Altering Their TV Attribution Strategies
Jan 22, 2019
As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.
Live TV Isn’t Ready for Programmatic Yet
Dec 26, 2018
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
Average TV Ad Time per Hour of US TV Programs, by Network, Nov 2017 & Nov 2018 (minutes)
Dec 17, 2018
How Valuable Is Branded Content and Integrated Marketing to US TV Advertisers? (% of respondents, July 2018)
Dec 12, 2018
What Media Do US Local Advertisers Plan to Eliminate or Trim? (% of respondents, June 2018)
Dec 12, 2018
How Digitization Affects TV Ad Sellers
Nov 20, 2018
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.