TV Advertising
Reports
Television Update Spring 2018
Advanced targeting on TV and cross-screen placement of video ads are hot advertising topics. This report examines their likely influence on deals conducted during the 2018-2019 TV Upfronts, Digital NewFronts and beyond
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Programmatic Connected TV and OTT Video Advertising
Automation, Audience Attracts Digital and TV Ad Buyers
Digital Video Ad Effectiveness
YouTube, Facebook, Instagram, Twitter, Snapchat and More
US TV and Digital Video StatPack 2017
Ad Spending Data and Audience Trends for Broadcast, Pay and OTT TV
Interviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 202 charts about 'TV Advertising'
Most Recent Charts
B2B Ad Formats that B2B Marketers Worldwide Buy Programmatically, Sep 2018 (% of respondents)
US Ad-Supported Video Viewers' Attitudes Toward Ads on Free Video Services* Compared with TV Ads, Sep 2018 (% of respondents)
What Factors Are Limiting the Success of US Advertising Decision-Makers' TV Ad Campaigns? July 2018 (% of respondents)
US Media Professionals Who Are Concerned About Ad Skipping, by Company Type, Sep 2018 (% of respondents)
What Aspect Do US Media Professionals Think Networks Should Focus on to Improve Viewer Experience? (% of respondents, Sep 2018)
More On: TV Advertising
See AllHow Digitization Affects TV Ad Sellers
Nov 20, 2018
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
Is Advanced TV Poised for a Breakthrough?
Oct 29, 2018
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
Are Second Screens Distracting TV Viewers?
Sep 26, 2018
Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.
As Midterm Elections Heat Up, Ad Spending Rises
Sep 25, 2018
Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.
Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice
Sep 21, 2018
At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.
How Often Do US Internet Users Interact with Specific Types of Ads? (% of respondents, Sep 2018)
Sep 19, 2018
Marketers Struggle to Master Connected TV Advertising as Audience Grows
Aug 24, 2018
By 2022, more than 204 million people in the US will watch connected TV at least once a month. But the advertising market is still figuring out how to best use these platforms.
Audience for Connected TV Grows, but Ad Spending Has Lagged
Aug 16, 2018
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
