Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.View this Report
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Ten Key Digital Trends for 2019
Our Predictions for What Will Matter to Marketers, and What Won’t
Programmatic Advertising Beyond Display
Automation Moves to Audio, Out-of-Home and Television
Television Update Spring 2018
Advanced TV Targeting and Cross-Platform Deals at the Upfronts/NewFronts
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
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Want to Understand the Evolution of TV Ad Measurement? Mark May 20 on Your Calendar
Feb 12, 2019
That’s the date the International Bureau of Weights and Measures has designated as the transition to a new definition of the kilogram. What does the kilogram have to do with TV ad measurement? It illustrates the need to update old standards to reflect new technologies and user behaviors.
TVSquared’s Guide to TV Analytics Maturity | Sponsored Content
Jan 30, 2019
Traditionally, advertisers used TV for one reason: reach. TVSquared identifies the five critical steps to analytics maturity and offers guidance to get to the next level.
How Will TV Advertising Become More Data-Driven?
Jan 28, 2019
TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.
How Marketers Are Altering Their TV Attribution Strategies
Jan 22, 2019
As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.
Live TV Isn’t Ready for Programmatic Yet
Dec 26, 2018
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
How Digitization Affects TV Ad Sellers
Nov 20, 2018
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
Is Advanced TV Poised for a Breakthrough?
Oct 29, 2018
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
B2B Ad Formats that B2B Marketers Worldwide Buy Programmatically, Sep 2018 (% of respondents)
Oct 23, 2018
Automotive Ad Recall by Media, Among US Car Shoppers Currently Shopping for a Car*, Q2 2015-Q1 2018 (% change)
Oct 17, 2018
US Ad-Supported Video Viewers' Attitudes Toward Ads on Free Video Services* Compared with TV Ads, Sep 2018 (% of respondents)
Oct 10, 2018
Are Second Screens Distracting TV Viewers?
Sep 26, 2018
Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.
What Factors Are Limiting the Success of US Advertising Decision-Makers' TV Ad Campaigns? July 2018 (% of respondents)
Sep 26, 2018
US Media Professionals Who Are Concerned About Ad Skipping, by Company Type, Sep 2018 (% of respondents)
Sep 26, 2018