TV Advertising
Reports
Digital Video Advertising Best Practices 2019
With viewers, content and ad dollars continuing to flow to digital platforms, it is more important than ever to adopt best practices in video and TV advertising, and to coordinate them across the entire device spectrum.
View this ReportInterviews
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
Lorne Brown
CEO
Operative
Charts
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On Which Channels Do US Local Ad Buyers Plan to Increase and Decrease Spending in 2019? (% of respondents, June 2019)
What Types of Media Do Digital Travel Bookers in China Come Across? (% of respondents, March 2019)
What Are the Sources of Information for Digital Shopping Among Smartphone Users in Indonesia? (% of respondents, July 2019)
Which Advertising Channels Are the Best for Providing New Customers According to US Local Ad Buyers? (% of respondents, June 2019)
Marketing Channels Used by US Restaurant Industry Professionals, March 2019 (% of respondents)
More On: TV Advertising
See AllWhy Amazon Is About to Upend the $70 Billion TV Ad Market
Sep 18, 2019
Marc Pritchard, chief brand officer of Procter & Gamble, offered a startling prediction at the 2019 Consumer Electronics Show: "I would say that the days of advertising as we know it today are numbered. We need to start thinking about a world with no ads."
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
