TV Advertising
Reports
Television Update Fall 2019
In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.
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See AllDigital Video Advertising Best Practices 2019
Industry Experts Weigh in on Privacy, Context, Formats and Measurement
Digital Display Advertising 2019
Nine Trends to Know for This Year’s Media Plan
Ten Key Digital Trends for 2019
Our Predictions for What Will Matter to Marketers, and What Won’t
Interviews
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
Lorne Brown
CEO
Operative
Charts
There are 75 charts about 'TV Advertising'
Most Recent Charts
Car Buyers* in the UK and US Who Have Seen or Heard a Car Ad or Recommendation, by Channel, Sep 2019 (% of respondents)
Research Sources for Car Buyers in the UK and US, Sep 2019 (% of respondents)
Top 10 US Direct-to-Consumer Brands, Ranked by TV Ad Impressions, Jan 1-Sep 30, 2019
What Channels Do Automotive Buyers in China Use to Passively Obtain Information on Cars? (% of respondents, by gender, July 2019)
Share of US Agency/Marketing Professionals’ Annual TV/Video Budget Allocated During Upfronts vs. Reserved for Scatter Market, by Upfront Attendance, June 2019 (% of total in each group)
More On: TV Advertising
See AllShoppable Content Will Evolve Toward Sight, Sound and Motion
Dec 19, 2019
Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.
For The Farmer's Dog, Word of Mouth Is Key to Customer Acquisition
Dec 04, 2019
After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year
Nov 11, 2019
US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Why Amazon Is About to Upend the $70 Billion TV Ad Market
Sep 18, 2019
Marc Pritchard, chief brand officer of Procter & Gamble, offered a startling prediction at the 2019 Consumer Electronics Show: "I would say that the days of advertising as we know it today are numbered. We need to start thinking about a world with no ads."
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
