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How Digitization Affects TV Ad Sellers

Nov 20, 2018

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.

Is Advanced TV Poised for a Breakthrough?

Oct 29, 2018

Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.

Are Second Screens Distracting TV Viewers?

Sep 26, 2018

Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.

As Midterm Elections Heat Up, Ad Spending Rises

Sep 25, 2018

Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.

Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

Sep 21, 2018

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Marketers Struggle to Master Connected TV Advertising as Audience Grows

Aug 24, 2018

By 2022, more than 204 million people in the US will watch connected TV at least once a month. But the advertising market is still figuring out how to best use these platforms.

Audience for Connected TV Grows, but Ad Spending Has Lagged

Aug 16, 2018

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.