Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →AI is the top tool content teams are reaching for to speed up production in 2026
Financial and insurance brands pushed ad spending to new heights in the first half of 2025
Revolut mints £4.7 billion as it dives deeper into global markets
Starling Bank launches a Gemini-powered virtual assistant
Consumers living paycheck to paycheck see a poor financial outlook
New Balance’s expansion showcases retail's embrace of resale
Easter spending to hit record $24.9 billion amid inflationary pressures
Google Lyria 3 Pro adds structure and length, giving brands custom music at scale
AWS develops AI agents to automate sales workflows after mass layoffs
Smarter tools, slower decisions: The hidden cost of AI adoption
About
US TV Ad Spending by Industry 2025
Our Debut Forecast Shows Declines Across the Board and Highly Differentiated Spending Preferences
Retail and consumer packaged goods (CPG) provide the largest TV ad budgets, but other industries depend on TV more. With every sector cutting spend, the balance between TV and other ad channels shows where media priorities diverge.
Key Question: How do industries differ in their reliance on TV advertising, spending levels, and growth outlook this year?
Key Stat: The retail industry will supply 19.0% ($9.51 billion) of the roughly $50 billion spent on TV advertising in 2025. CPG will come next, with 15.3% ($7.64 billion).
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
authors
Ethan Cramer-Flood
Contributors
- Donte Gibson
- Senior Charts Editor
- Zach Goldner
- Senior Forecasting Analyst
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Max Willens
- Julia Woolever
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]