Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Consumers navigate with Google Maps, and it's not close
Article |
Oct 16, 2026
Gen Alpha banking strategies test whether early relationships can translate into loyalty
Article |
Oct 16, 2026
Wayfair goes long on football with a family-first spot
Article |
Oct 16, 2026
AI Visibility Index: Automotive Movers and Leaders
Article |
Oct 16, 2026
Consumers overwhelmingly distrust health information on social media
Article |
Oct 16, 2026
Target draws a line between personalization and personalized pricing
Article |
Oct 16, 2026
Proposed US gov’t workaround could bring restricted peptides to market sooner
Article |
Oct 16, 2026
Bringing programmatic into the doctor’s office
Article |
Oct 16, 2026
Rare disease drug reviews could get clearer standards and more patient input under FDA plan
Article |
Oct 16, 2026
AI forces publishers to rethink search-dependent revenue models
Article |
Oct 16, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Free Ad-Supported Streaming TV 2026
How FAST Services Are Claiming a Bigger Stake in Streaming Media
Download
Table of Contents
Executive Summary
FAST services are here to stay
Several issues limit the advertising growth of FAST
Mergers and acquisitions could shake things up
Recommendations for brands
Sources
Media Gallery
About This Report
Free ad-supported streaming TV (FAST) services are attracting more viewers, but advertising growth isn't keeping pace. Low ad prices appeal to brands, but heavy ad loads and inconsistent reporting raise questions about performance.
Table of Contents
Executive Summary
FAST services are here to stay
Several issues limit the advertising growth of FAST
Mergers and acquisitions could shake things up
Recommendations for brands
Sources
Media Gallery
Free ad-supported streaming TV (FAST) services are gaining viewers, but their ad business faces growing pains. Cheap CPMs attract brands, yet heavy ad loads and unreliable audience data complicate buying decisions.
Key Question: How can advertisers capitalize on FAST's growing audience while navigating challenges with ad pricing, measurement, and ad loads?
Key Stat: Tubi will approach 100 million US viewers by the end of 2030, more than any other FAST service we track.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
authors
Ross Benes
Contributors
- Oscar Bruce Jr.
- Director, Forecasting
- Rahul Chadha
- Director, Report Editing
- Ethan Cramer-Flood
- Principal Forecasting Writer
- Johann Valderrama
- Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
- Ali Young
- Senior Copy Editor and Manager of Content Operations
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.