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US TV Ad Spending 2027
A Surprisingly Stable 2026 Will Give Way to a Record-Setting Collapse in 2027
Traditional TV ad spending will plunge 15.0% in 2027, far outpacing declines in viewership and time spent. The absence of even-year sports and political advertising will drive the outsize decline, while broadcast and local TV will fare better than cable and national TV. Several major industries will continue to spend billions on the medium.
Key Question: What is the outlook for traditional TV ad spending in 2027 across broadcast, cable, local, national, and sports metrics, and by industry?
Key Stat: Traditional TV ad spending will plummet by 15.0% in 2027, even though viewership will decline by only 3.4%.
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authors
Ethan Cramer-Flood
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