Key stat: 66% of U.S. adults have reduced nonessential shopping to manage expenses, according to March 2025 data from CivicScience.

Beyond the chart:

• Recent tariffs have led major retailers like Walmart, Nike, and Shein to raise prices, particularly on apparel and electronics, squeezing consumers’ wallets.
• June retail sales growth slowed to just 0.05%, the weakest this year, as consumers grew cautious amid tariff talks and inflation, according to CNBC/NRF Retail Monitor.

Use this chart: Marketers and retailers can use this chart to emphasize the importance of value and affordability in messaging and rethink retention strategies by incorporating bundling or pause options on subscriptions.

Related EMARKETER reports:

• US Ecommerce Forecast 2025 (EMARKETER subscription required)
• FAQ: US-EU Trade War(EMARKETER subscription required)

Methodology: Data is from a March 2025 CivicScience survey. 4,900+ US adults ages 18+ were surveyed online during February 27-March 4, 2025. The survey was weighted by the US Census.