Key stat: 68% of US ad spending by microdrama apps went to social networks from January to September 2025, according to US ad spend reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax, compiled by Sensor Tower.

Beyond the chart:

• ReelShort, one of the top microdrama apps, saw 45.4% YoY user growth in September, according to a Similarweb report.
• The US accounted for nearly half (49%) of microdrama in-app revenues in Q1 2025, according to a July Sensor Tower report.

Use this chart: Marketers can use this chart to embrace microdramas as an extension of social media, and reach their shared audiences through short-form storytelling.

Related EMARKETER reports:

• Rise of Microdramas in the US (EMARKETER subscription required)
• Social Video 2025 (EMARKETER subscription required)

Methodology: Sensor Tower estimates.