CPG


Online grocery categories can be divided into two camps: perishable items and the so-called center store products that have longer shelf lives. A Field Agent survey found US online grocery shoppers are more comfortable buying CPG products digitally.

According to a new study from Inmar, traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers. Grocery shoppers are spreading out their spend across more channels than ever, and even smaller retailers feel pressure to offer digital options.

When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market, according to eMarketer’s latest forecast on the top 10 US ecommerce retailers, up from a 43.5% share last year.

According to Kantar Worldpanel, US online sales of fast-moving consumer goods (excluding fresh food) jumped 29% in 2017 to $20 billion. But part of the reason for the rapid growth is that the US has a lower FMCG ecommerce penetration rate than most other geographic regions.

Beauty retailers like Sephora and L'Oréal have adopted augmented reality in some form to let consumers try on products without having to leave their home. And according to recent data, more companies are planning to embrace the technology within the next two to five years.

Brandon Rhoten, CMO of Papa John's International, discusses the formula to having an engaging, interesting and consistent brand voice on social media.

Anheuser-Busch InBev (ABI), founded in 1852, practically invented the US beer market. Many of its beverages—Budweiser, Michelob, and Stella Artois—are household names. Since Americans love to knock back a cold one (according to a July 2017 Gallup poll), ABI teamed up with Twitter to stay top-of-mind with their audience and be a part of those everyday moments that matter.

Frank Amorese, senior media director at Heineken USA, talks about some of the challenges the brand has faced with Facebook advertising, especially when it comes to video.

Younger consumers’ preferences are causing shifts among established food giants, driving consolidation and product development changes.

As consumers’ food preferences shift from processed to fresh options, traditional food giants try cost-cutting, mergers and more.

With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty. Should traditional pharmacies and beauty retailers be concerned by Amazon’s exploration of new product categories?

You may think nothing of a box of frozen White Castle sliders or a Taco Bell dinner kit in the grocery aisle—fast-food signature dishes that shoppers can re-create at home. Yet Chick-fil-A's announcement on Monday that it will begin testing meal kits is something different altogether.

Laura Brinker, vice president of beauty brand partnerships at Influenster, explains why the influencer market has evolved toward microinfluencers, and why influencer marketing is here to stay.

A May 2018 survey by Automat found that 70% of US female beauty buyers said they were overwhelmed by product choices. One solution to the overwhelmed-with-choice conundrum could be virtual beauty advisors.

Consumers aren't just rushing to Sephora or Ulta Beauty to replenish their beauty essentials—they're also heading to a less obvious choice: Amazon.

Twitter users want to discover what’s happening by tapping into culture and interacting with brands and celebrities. To launch its Heatburst campaign in spring 2017, Doritos UK leveraged this mindset by letting loose its own Twitter “celebrity”—a funny, adorable, fire-breathing Baby Dragon. By employing Twitter’s range of video and creative formats, the CPG brand generated £3 million in UK sales ($3.84 million US) during the product’s first three months on the market.

Digital sales will grow faster than any other channel in the UK grocery sector over the next five years, according to IGD. But brick-and-mortar stores—and discounters in particular—will also see some relatively high growth rates.

The market for FMCG products across nine major countries in Western Europe was valued at €499 billion in 2016.

Data from National Australia Bank shows retail ecommerce sales in Australia climbed 10.4% in 2016.

Many shoppers are loyal to their favorite consumer packaged goods (CPG) products, but their journey with these brands often begins with an in-store impulse purchase. For this reason, CPG brands are faced with different challenges in the ecommerce space than other product categories. Jennifer Silverberg, CEO of SmartCommerce, spoke with eMarketer’s Tricia Carr about what CPG brands can do to convert new and existing customers online.