AI is rewriting the shopping journey, and marketers have to follow it. That means watching how brands show up in large language models (LLMs), and how they engage customers arriving through AI-driven searches. This is the “intelligence revolution.” “The intelligence age is gaining steam,” said Stephanie Paterik, vice president of insights at EMARKETER, in her keynote presentation at this week's Future of Digital Summit. “One billion weekly ChatGPT users worldwide is a number that OpenAI hit just this month. Sixty-nine percent of CEOs around the world tell us that AI is changing their business, not just how they send an email or craft, you know, a report, but how they are fundamentally operating.”

Agentic commerce has moved from buzzword to balance sheet, and the numbers prove it. AI-driven commerce is projected to grow from under $50 billion this year to nearly $300 billion by 2030, rising from roughly 3% to 15% of total US e-commerce sales.

High-intent AI referrals make structured data, conversational search, and easier checkout worth investing in now.

Self-serve DSPs can make testing more routine, but reach, attribution, and brand safety need scrutiny.

Breeze agents use fresh customer data to spot gaps and act, reducing the distance from insight to execution.

AI can turn a single concept into a full suite of media-ready assets, enabling faster testing, optimization, and learning across channels. Learn why the result is a more flexible creative system built around audiences and performance goals. This sponsored article was contributed by AI Digital.

For the modern B2B marketer, the AI revolution can often feel less like a streamlined future and more like a high-stakes construction experiment.