Gen Alpha parents reward safer platforms: Curated apps earn more trust, making brand-safe interactive experiences more appealing than algorithmic feeds.
In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
In May, Google unveiled its most significant search redesign in 25 years: an intelligent search box that expands for longer queries and accepts multimodal inputs including videos, pictures, and files. The redesign is Google's bid to hold its dominant position as AI-powered search alternatives gain traction. "This is how Google wins," said our analyst Nate Elliott on a recent episode of "Behind the Numbers." "Google wins in AI by convincing people that they don't need to go to a different place to get AI answers."
Retail media networks (RMNs) are moving beyond traditional return on ad spend metrics to prove business impact through closed-loop attribution that connects media exposure to actual purchases, both online and in-store.
Marketers create more content with AI, but sameness abounds: Strong signal data and model training are needed to differentiate AI creative.
Moonshot unveils Kimi K3: The Chinese open-source AI model is a rival to top US firms, expanding user choice and raising the bar for premium vendors.
Optimization lags as AI search becomes a top distribution channel: Regular audits and fresh content are imperative as zero-click AI answers narrow visibility.
Larger lending limits could help it stand out from alternative lenders like Cash App.
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost.
Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.
Easier access to AI and cloud tools makes local expertise—not scale—their strongest competitive advantage.
Banks that weave AI into advisor workflows—not client interactions—could gain the strongest competitive edge.
Plain-language web updates keep banking products visible as consumers ask AI for advice.
Reaching patients through insurers and providers could unlock wearable adoption among higher-need cohorts and strengthen long-term loyalty.
OpenAI's ad target is not realistic: A 90% shortfall points to ad infrastructure that still isn't ready to attract major marketing budgets.
Social burnout weakens organic reach: As people delete apps and share less, brands should prioritize standout content over nonstop posting and trend chasing.
Younger adults mostly use these health features, but older adults' faster uptake points to untapped demand.
Its acquisition of a psychedelic drug developer adds credibility to the field, but commercialization will hinge on reimbursement and supervised care.
Google redesigns Image Search: Personalized galleries and image generation compete with Pinterest and keep users discovering content.
Visa Stablecoin Platform makes it easier for non-consortium payment providers to offer OpenUSD.