Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
In the latest episode of "Behind the Numbers," eMarketer's Victoria Petrock talks about the concerns and benefits of driverless cars.
Autonomous vehicles are widely anticipated in some countries, like India and China, a multimarket survey found. But interest in Singapore and Japan is muted.
Nathalie Choy, senior marketing innovation, web and digital performance manager at Kia Motors America, explains how the brand's Facebook Messenger bot offers more than just customer service.
Henry Bzeih, managing director for connected and mobility at Kia Motors America, spoke with eMarketer about how automakers, dealers and drivers can all benefit from the data coming from connected cars.
Volkswagen launched online car sales for the first time in Denmark in December 2016, allowing customers to purchase one of their minicar models directly from the automaker’s website.
Consumers in Asia-Pacific are expressing strong interest in self-driving cars, mirroring growing curiosity about the technology around the world. But potential buyers in the region have safety concerns that could hold back widespread adoption.
Apple joined a growing list of companies looking for a place in the emerging field of self-driving cars. The mix of potential players ranges across the automotive, technology and media sectors, signaling the wide impact self-driving cars are likely to have on the economy.
When smartphone owners in France go mobile, they keep their devices in hand, according to July 2016 research. Nearly everyone who has a smartphone brings it on vacation, and most tablet owners keep their devices nearby as well.
After a deadly accident involving a self-driving car, how will the development of autonomous vehicles change? In the latest episode of eMarketer’s “Behind the Numbers,” we break down the data and consider the future of self-driving cars, trucks and taxis.
Chevrolet Scores with an Only-On-Twitter Experience for Manchester United Fans | Sponsored Content Nov 13
More than 50 million global soccer fans visit Twitter regularly. Chevrolet, through its sponsorship of UK team Manchester United (Man Utd), saw this as an opportunity to deliver an innovative, only-on Twitter experience that garnered 44 million impressions in the first few weeks.
The digitally enabled evolution of transit options in London continues, with Citymapper launching a ride-sharing service just days after Taxify saw its rollout stopped by city authorities.
Used-car buying site Carspring’s public profile is set to get a boost after receiving a cash infusion that includes a chunk of TV advertising time from broadcaster Channel 4.
As connected, smart and self-driving vehicles become more common, they are changing the way consumers drive and how they think about mobility. These vehicles also have important implications for marketers seeking to use them as platforms for customer outreach, targeted messaging, ecommerce and personalized services.
China’s Alibaba continues to expand its holdings with an investment in Swiss vehicle-focused augmented reality company WayRay. Self-driving car technology could be repurposed for entertainment or even ecommerce.
Nearly 45% of automotive industry ad spending in Germany in the first half of 2016 was devoted to TV, more than double the share spent on the next closest medium.
As the concept of self-driving cars enters the consciousness of US drivers, many are wondering about the practical realities of the experience. For example, what will you do while your car is driving you?
Lookalike modeling is a key component of lead generation, and for motorcycle brand Harley-Davidson, the tactic now goes hand in hand with artificial intelligence (AI). Asaf Jacobi, president of Harley-Davidson’s New York City division, spoke with eMarketer about the brand’s experience with AI and discussed the results he has seen so far.
Nearly two-thirds of adults in France are aware of autonomous vehicles. But cars represent a sense of freedom, and most adults in France really enjoy driving. So self-driving cars have little appeal at the moment, according to research.