Automotive
As the concept of self-driving cars enters the consciousness of US drivers, many are wondering about the practical realities of the experience. For example, what will you do while your car is driving you?
Apple joined a growing list of companies looking for a place in the emerging field of self-driving cars. The mix of potential players ranges across the automotive, technology and media sectors, signaling the wide impact self-driving cars are likely to have on the economy.
Nearly two-thirds of adults in France are aware of autonomous vehicles. But cars represent a sense of freedom, and most adults in France really enjoy driving. So self-driving cars have little appeal at the moment, according to research.
Automotive magazines—including their ads, websites and articles—most often persuade car buyers in France to research new vehicle brands or models. Only TV commercials approach their effectiveness in driving awareness.
This year, Cadillac unveiled the next chapter of its “Dare Greatly” campaign, with nine inspiring young innovators, including a 19-year-old who developed a prosthetic limb that can be operated with the mind. Uwe Ellinghaus, CMO of Cadillac, spoke with eMarketer about this new initiative, which was unveiled at the 88th Academy Awards.
Much of the consumer car rental business has already moved online, especially in countries with advanced digital habits. Now there's evidence that in Germany, for example, people are also using the internet in their millions to research and buy new and secondhand vehicles.
Lookalike modeling is a key component of lead generation, and for motorcycle brand Harley-Davidson, the tactic now goes hand in hand with artificial intelligence (AI). Asaf Jacobi, president of Harley-Davidson’s New York City division, spoke with eMarketer about the brand’s experience with AI and discussed the results he has seen so far.
When smartphone owners in France go mobile, they keep their devices in hand, according to July 2016 research. Nearly everyone who has a smartphone brings it on vacation, and most tablet owners keep their devices nearby as well.
Ad spending on paid digital media by the US automotive industry will hit $8.71 billion in 2016, up 17.3% year over year. This figure will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020. While growth will begin to taper off this year, the industry’s share of US digital spending is expected to rise throughout the forecast period.
While the internet of things (IoT) is changing the automotive industry, most young US internet users still prefer a traditional car to a self-driving vehicle, according to October 2015 research.
Mobile devices have become a key part of the auto shopping process for US internet users, according to research. And search data suggests consumers are warming up to car shopping—and turning to digital for research at all stages of the purchase funnel.