Travel

For smart mobility company Lime, brand awareness hinges on seamless integrations into global cities’ public transit apps. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.

The card network posted Q1 growth across the board—especially in cross-border volume—despite boycotting Russia.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.

The firms launched the IHG Rewards Premier Business card and updated rewards on the IHG Rewards Traveler and Premier consumer cards.

US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

Amex added Plan It to Delta’s checkout, giving the airline another BNPL option for its customers while letting Amex reroute volume to its cards.

US airlines plan to cancel flights if AT&T and Verizon’s 5G expansion isn’t halted: Disruptions have wider consequences like stranded passengers and supply chain delays.

As they return to the roads, skies, and seas, many travelers are also revisiting how to get the most mileage out of their credit cards.

TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.

AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, AirAsia could blaze a path for travel and other industries not endemic to the mobile space. Companies looking to expand their mobile business should take lessons from its journey, wherever its final destination may be.

Half of US adults plan to fly in the next six months as of October 2021, up 14 percentage points from October 2020.

Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.

Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.

The federal agency’s long-anticipated project is expected to make its inaugural flight next spring.

On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.

Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.

The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors we track, digital ad spending will rise across the board (which was not universal last year), but these patterns of growth will fluctuate wildly across categories.

After seeing just 23.1 million US travelers in 2020, the Memorial Day weekend rebounded somewhat this year.

On today's episode, we discuss how and why companies are offering cheaper subscription options, the effects of the delta variant, how ready folks are for a post-cookie future, the importance of reacquainting yourself with your customers, the cost of cord-cutting, how the pandemic changed the rhythm of our workdays, if it's possible to travel to every country, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, senior forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.