Travel


Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.

Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to eMarketer’s latest forecast on worldwide digital travel sales.

In one of its first acts, the UK’s newly formed Conservative government has introduced legislation to update travel industry regulations to address digital’s impact on consumer buying behavior.

Airbnb is drawing more traffic to its site than metasearch services like Booking.com, as well as hotel brands like Marriott. The home-sharing service has found a willing user base among millennials, who are willing to trade the staid security of a hotel stay for something more exciting.

Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.

It’s no secret that millennials have high standards for customer experience, especially as companies like Amazon and Starbucks continue to raise the bar. The hospitality space is no exception, and industry veteran Hilton Worldwide has had to transform its business in numerous ways to keep up and thrive. Mark Weinstein, Hilton’s senior vice president of customer experience, engagement, loyalty and partnerships, spoke with eMarketer’s Maria Minsker about how the company tackles change by thinking like a millennial.

Dreams are easily confused with reality in the luxury-tinged world of the travel industry, a segment where consumers often make purchases while imagining five-star hotels and palm tree-lined beaches. The problem for travel companies, however, is that meeting or exceeding these high consumer expectations can be exceedingly difficult.

UK consumers will cut back on eating and drinking out before sacrificing on leisure travel, according to recent research that examined attitudes about discretionary spending.

After the November 2016 merger of SapientNitro and Razorfish to form SapientRazorfish, eMarketer’s David Green spoke with Seton Vermaak, the digital agency’s head of strategy in Hong Kong, about driving loyalty in Asia-Pacific’s travel market in 2017. Seton discussed how travel and hospitality brands are re-creating the idea of loyalty.

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Mario Run appears to disappoint investors; Amazon India gets into pedicures; the Vine app grows new shoots; and more.

Travelers from China keep heading overseas in record numbers, and they’re bringing their wallets with them—although there’s been a dramatic shift in where they focus their spending.

Online travel booking has become increasingly common in the UK, and booking directly with lodging sites is growing in popularity. However, attitudes toward home-sharing service Airbnb remain tepid, although use of the service is climbing.

As the summer travel season officially gets under way, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 billion, 40.0% of which will come from mobile devices.

Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort.

China-based payment services like Alipay and WeChat Pay have been forging partnerships with foreign payments processors to cater to the needs of the country’s growing ranks of overseas tourists.

In the ultracompetitive hotel business, executives invest more in digital marketing and social to boost awareness amid threats from Airbnb, Priceline and Expedia.

German consumers spent a bit more both online and off, lifting overall travel expenditures by 2.8%, according to recent data from Verband Internet Reisevertrieb.

Chat-based messaging apps are gaining favor with travelers, who find that they offer a number of potential benefits when staying at hotels.

Brexit's long-term effects are still to be seen, but its weakening of the pound is helping push up retail spending by foreign visitors to the UK.

Airbnb is laying down the law in Amsterdam and London by limiting the number of days hosts can rent out their properties to guests. The move is part of an ongoing attempt by Airbnb to work with regulators across multiple cities—a change of tactic for the short-term home rental company.