Travel

With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.

In 2020's pandemic-ravaged economy, Uber and Lyft will share in the pain. Usage for both services has been highly correlated with various local and statewide lockdown orders, and although we expect both companies will see better figures in H2 2020 than they did in H1, neither will get close to their 2019 numbers until next year.

While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators.

eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss Oracle winning the TikTok bid, the 2021 Summer Olympics in Tokyo definitely happening next year, CBS All Access being rebranded to "Paramount+," "YouTube Shorts" being tested in India, Americans' 2020 travel plans, what living creature is technically immortal, and more.

eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities.

In our previous forecast, we anticipated high revenue and user growth for Airbnb. However, the pandemic has severely affected the company along with the overall digital travel industry.

As layoffs pile up and many industries like retail and travel continue to struggle amid lower consumer spending, confidence in a near-term economic recovery is low.

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss when the travel industry will recover, Facebook merging its apps' messaging services, corporate culture suffering with remote work, Google's "People Cards," social media ad load, what are we born afraid of and more.

According to July 2020 data from MMGY Global, 64% of US travelers said they expect to book their next leisure trip within the next six months or less.

Consumers aren’t quite ready to book their next trip, let alone stay in a hotel. But many are taking note of what they’ll feel comfortable with when that time comes, according to May polling from Skift and Oracle.

Amid the pandemic, many adults in the US aren’t ready to get on a plane anytime soon—especially if it’s packed.

Few industries have been hit as hard by the coronavirus as travel. Recovery will be slow, with many sectors not returning to pre-pandemic levels until at least 2022. Some pandemic-related trends, like increased local “staycations,” may persist.

With the coronavirus still looming across the country, 54% of US internet users indicated that feeling safe is the most important factor when booking their next vacation.

Many US adults are standing behind any potential actions airlines and airports plan to take in response to the pandemic, according to May 2020 data from YouGov.

As a result of the COVID-19 pandemic, demand for traveling dropped off significantly, especially in the US and UK, two of the hardest hit countries. The situation is exacerbated by a halt in business traveling and cruise ships worldwide.

Consumers may not be able to travel at the moment, but that doesn’t mean they’re not thinking about what their next vacation looks like.

Wendy Olson Killion, global vice president of business development for Expedia Group Media Solutions, joins eMarketer vice president of business development Marissa Coslov to discuss how the online travel company is adjusting to disruption in the industry. Made possible by Salesforce.

Once the pandemic ends, consumers are likely going to continue doing things that they've become accustomed to doing while sheltering in place.

As normal life slowly resumes China, consumers are eager to travel again, albeit with reservations. Polls show that some consumers may start trekking as early as this month, but will mainly stay within the country’s borders.

In a signal that it has flattened the curve, China reported zero new domestically transmitted cases of COVID-19 in the mainland last month, though that may slightly change as there have been cases brought back by overseas returnees. (Additionally, there is some speculation around the accuracy of these reports.) Editors Note: Since this article's original publication, one county in China has gone into total lockdown again amid fear of a second wave of COVID-19 cases.