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Core inflation eased in December

The news: The US consumer price index (CPI) grew 2.9% YoY and 0.4% MoM in December, in line with analysts’ expectations, per the Labor Department.

Excluding volatile food and energy, prices increased 3.2% YoY and 0.2% MoM, beating the 3.3% and 0.3% that analysts expected. This was the first MoM slowdown in core CPI since July.

Mixed emotions: There’s reason to be optimistic about the CPI report. Housing prices in December increased at their slowest pace in nearly three years, as did services prices and other categories.

But even as the Fed can see the path for a soft landing, it faces new challenges from the incoming Trump administration’s agenda of steep tariffs, mass deportation, and tax cuts—which could spark a new wave of inflation. As a result, the Fed will likely take a wait-and-see approach before embarking on more rate cuts.

Our take: While the Fed’s approach provides more flexibility to correct course if needed, it will also keep interest rates higher for longer, meaning consumers will likely continue to face challenges in purchasing a car or home.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

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