Technology


According to a survey of augmented and virtual reality users worldwide, smartphones will play a much larger role and stores will have much smaller floor space. But change won't happen overnight.

A new industry survey suggests some retailers are pulling back from IT spending. But digital transformation plans are a major focus for many.

Nordstrom’s purchases of BevyUp and MessageYes reflect the retail industry’s increasing focus on providing a personalized customer experience.

More retailers are looking to technology to simplify the shopping process and automate a lot of redundant tasks. Here's how consumers feel about it.

Consumers are very interested in new technology that aims to make long lines a thing of the past.

Many retailers are focused on employing tech to improve the in-store customer experience, but what if good customer experience means being left alone?

Smartphones with biometrics, like facial recognition, are becoming the norm. But not everyone is running out to get the latest device that uses this type of technology—even if it does help protect their privacy.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, the topic is “Big Tech.” Once beloved, major tech brands now face a backlash. What are the implications for the platforms amidst potential political, regulatory and consumer pressures?