Technology


Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds.

Are drone deliveries likely to be coming to your neighborhood soon? eMarketer's Ezra Palmer and Marcus Johnson discuss the future of drone delivery, and how technical and business factors, as well as consumer attitudes, are likely to affect mass drone deployment. Part two of our series of conversations about apparently outlandish ideas that could become everyday realities.

Cloud computing may be common knowledge among digital media and marketing executives, but consumers aren’t quite sure about it.

The theme of the show was technology as retailers grappled with the challenge of meeting online competition.

Artificial intelligence isn’t just for science fiction films anymore—it’s a real tool for marketers and advertisers across industries. From natural language processing to social data parsing, cognitive solutions can solve some challenges that brands could not previously tackle. Nish Parekh, program director of IBM Watson client services, spoke to eMarketer about how the company’s Watson technology is strengthening marketers’ decision-making capabilities.

In-store technologies can enhance the shopping experience, and many retailers are seeing the benefits of them. A June 2016 survey found that technology can help retailers reach more consumers, as well as better inform in-store employees.

Digital technology has had an overwhelmingly positive impact on marketers’ business outcomes. But actually implementing the necessary internal changes needed to make transformative digital technologies work properly can be difficult. Many organizations report issues adapting their company culture and figuring out who should be in charge of such efforts.

Two in three senior business decision-makers in the UK think artificial intelligence (AI) will help them make the customer experience better by providing them with new data, and half hope to automate tasks so their human workers can add value in new places. But there are many concerns as well, including about the nature of AI itself.

The latest episode of “Behind The Numbers” focuses on smart cities. How is the combination of media and technology fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge advertising opportunities?

Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, spoke to eMarketer about digital innovations in China and how the country could one day become a global digital technology leader.

Executives worldwide list personalized marketing as a top technology-driven strategy when it comes to meeting customers’ needs, according to data from Forbes Insights and Gap International.

Less than half of marketing executives worldwide consider themselves “fairly prepared” to meet digitally disruptive competition, according to data from IMD and Cisco.

As technology transforms the business, retailers are waking up to the reality that the way they traditionally structured their organizations may no longer work.

"Blockchain" technology, pioneered by digital currency Bitcoin, is seeing growing interest across a variety of non-financial industries.

Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

Most retailers in North America have a mobile website. But according to July research, deploying certain other mobile capabilities, like geolocation and customer identifying technologies, could be about three to five years down the road.

Restaurant executives are continually turning to technology to improve overall efficiency, and according to June 2016 research, they are not only adopting customer-facing technologies such as loyalty programs and personalized offers, but also those in the back end, like predictive analytics and the internet of things (IoT).

Restaurant owners are eager to implement new technologies, according to April 2016 research—even ones that don’t actually exist yet. At the top of the list are predictive ordering and automatic demand-based price adjustments.

Nearly 60% of internet users in China consider themselves early technology adopters, more than said the same in any other country in Asia-Pacific. China’s digital population is also the most likely to plan their next tech purchase online, according to April research.

More than a quarter of technology executives agree that new innovative products and services are the No. 1 source of digital disruption. Other key areas that present a challenge include new forms of customer engagement and business models, according to research.