Media Buying


eMarketer vice president of research Jennifer Pearson and principal analyst Mark Dolliver discuss Mother’s Day shopping, spending and digital usage habits in the US.

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

We estimate US advertisers will spend $12.22 billion on open exchanges and $11.56 billion on PMPs this year. By 2021, $15.97 billion will be spent on PMPs, and $13.77 billion will be spent on open exchanges.

eMarketer’s principal analyst, Mark Dolliver and vice president of multimedia Paul Verna talk about how older folks are being left behind in the digital world. How big is the digital adoption gap between younger and older Americans? At what age does digital adoption drop off? Is there an older digital audience that advertisers are overlooking?

In today's "eMarketer Daily Forecast" video, forecasting analyst Eric Haggstrom reveals faster-than-expected increases in US time spent with digital audio, including music, live streamed radio stations and podcasts. Watch now.

In today’s “eMarketer Daily Forecast” video, junior forecasting analyst Nazmul Islam covers our latest forecast of time spent with digital video and TV in Canada. Watch now.

US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.

In today's "eMarketer Daily Forecast" video, forecasting analyst Eric Haggstrom breaks down US time spent with visual media, including TV and digital video. Watch now.

In today's "eMarketer Daily Forecast" video, senior forecasting analyst Chris Bendtsen identifies the major global digital ad sellers, and why others are struggling to compete. Watch now.

eMarketer principal analyst Nicole Perrin and forecasting analyst Eric Haggstrom discuss the shift from print to digital news in the US. How many people still read newspapers and magazines? How much ad spending is flowing to print media?

In today’s “eMarketer Daily Forecast” video, senior forecasting director Monica Peart illustrates the diverging trend lines in US time spent on Snapchat and Instagram. Watch now.

eMarketer moderates a Tech-Talk Tuesday presentation with Origami Logic’s expert panel, where you can examine these research findings and discover how Diageo’s in-house programmatic team, is working to find better, faster and simpler ways to maximize effectiveness and efficiency.

In today’s “eMarketer Daily Forecast” video, senior forecasting director Monica Peart breaks down our latest forecast of US time spent with digital and traditional media. Watch now.

In today’s “eMarketer Daily Forecast” video, forecasting analyst Showmik Podder sheds light on why the British are spending more and more time watching video on their smartphones. Watch now.

Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.

eMarketer principal analyst Nicole Perrin discusses the declining ad fraud problem. How is ad fraud affecting the industry? And how is the industry fighting back?

In In today's "eMarketer Daily Forecast" video, forecasting analyst Showmik Podder covers our latest forecast of UK time spent with media. Watch now.

In today's "eMarketer Daily Forecast" video, senior forecasting analyst Chris Bendtsen breaks down the impact of Brexit on the Google-Facebook duopoly. Watch now.

In today's "eMarketer Daily Forecast" video, forecasting analyst Eric Haggstrom ranks the countries that will hit at least 50% of digital ad spending this year. Watch now.