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EMARKETER

Data Drop: 5 Charts You Need in 2026

A Milestone for Millennials, YouTube Time Spent, and AI’s Impact on Search and Shopping

Report by Jennifer Pearson  |  Dec 29, 2025
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Data Drop: 5 Charts You Need in 2026
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About This Report
Major shifts from aging cohorts to rising media time and uneven AI adoption set the stage for another unpredictable year. Here are five charts to help your business understand these changes and kick-start the new year.
Topics
Artificial Intelligence (AI)
Media Consumption
Digital Video
United States

Looking ahead to 2026, new technologies and consumer habits are disrupting the media and shopping landscape.

The youngest millennials turn 30

In 2026, the youngest millennials—whose birth years span 1981 to 1996—will turn 30 years old. Now firmly in adulthood, millennials rival Gen Z in share of the population, according to the US Census Bureau. Meanwhile, Gen Alpha—born between 2013 and 2024—will enter their teens in 2026, with the oldest turning 13 years old.

authors

Jennifer Pearson

Contributors

Penelope Lin
Director, Data Visualization
Amy Rotondo
Director, US Research
Naomi Rebuelta
Copy Editor
Emman Velasco
Chart Editor
Julia Woolever
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