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EMARKETER

Streaming captures 60% share of TV time as linear erodes

Article by Marisa Jones  |  Dec 1, 2025
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Streaming captures 60% share of TV time as linear erodes
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Connected TVs
TV
TV Advertising
United States

The news: The share of time spent with streaming continues to eat away at time spent with linear, per Samba TV’s Q4 2025 State of Streaming report.

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