In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfolding for Meta. Join Marcus Johnson, Senior Director of Podcasts, and Senior Forecasting Analysts Zach Goldner and Drew Spink for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Social insights can help marketers maintain audience relevance as consumers move across screens.
51.0% of US digital shoppers haven't bought products through an AI platform like ChatGPT or Google Gemini and aren't interested in doing so, according to an August survey from Bizrate Insights and EMARKETER.
US shoppers will spend $275.1 billion online this holiday season, up 6.7% from last year, according to a September report from Adobe.
Banks are restricting account access as autonomous activity threatens consumer trust.
Strong spending from affluent travelers is helping offset higher fuel costs.
Brand-lift studies could attract bigger budgets, though marketers need proof beyond RMN-reported results.
Vacation rentals give cardholders more choice, helping Amex compete on experiential travel.
Installments can lower the upfront hurdle of bulk shopping as more consumers finance groceries.
New guardrails and technical infrastructure aim to make agentic shopping easier without sacrificing customer control.
Prada and Hermès are losing pace as weaker Chinese demand and geopolitical turmoil curb spending across key markets.
AI search is quickly changing how consumers discover and evaluate brands, but marketers are still figuring out how to measure, and improve, their visibility. Most marketers are still experimenting, often building on existing SEO strategies. But AI search requires marketers to think beyond where their websites rank. AI-generated answers can draw on brand websites, publishers, social platforms, reviews, affiliates, and community conversations, making visibility a much broader challenge.
Marketers can encourage adoption of caregiving AI tools by emphasizing how practical use cases support loved ones' care without replacing human involvement.
TikTok’s peptide search restrictions could spur tighter oversight of promotions, affiliate deals, and seller links across social platforms.
On today’s podcast, we discuss whether baseball is actually growing, if its traditions are a strength or a weakness, whether it has a star power problem, and which sponsorship opportunities marketers might be overlooking. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Director Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The temporary boost obscures traditional TV’s broader decline, giving marketers reason to prioritize performance over revenue trends.
With 55% frustrated by ad volume, marketers should prioritize relevant, host-read spots over frequency
A 14% jump in ad prices makes measurable returns and closer monitoring critical for marketers.
Jorge Prado, CEO and Co-Founder of Admazing, joins EMARKETER’s Yory Wurmser to discuss how brands can make mobile gaming an effective part of their ad strategy.
TikTok viewers watch an average of 31% of a brand's video, and media and entertainment brands lead at 34%, according to a report from Dash Social.