Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.
Shoppers prioritize gifting despite cost pressures, with wellness shaping purchases.
HubSpot swaps Inbound for Unbound: The rebrand reframes CRM as real-time orchestration across the full customer journey.
YouTube leans on SiriusXM’s ad infrastructure: The radio company is now the exclusive ad partner for YouTube audio, including video podcasts.
IAB forms programmatic council: Industry heavyweights draft rules as programmatic’s $200 billion market outpaces oversight and walled gardens hold sway.
On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Counterfeit seizures and brand tools reinforce its role as marketplace gatekeeper.
New partnerships and analytics enhancements aim to boost targeting and measurement as the chain leans on advertising.
Alibaba and other tech giants in China are accelerating AI adoption with aggressive subsidies and ecosystem advantages. OpenClaw is fueling agentic AI beyond chat into execution, giving users tools that act on their behalf. Consumer enthusiasm and trust are speeding the move toward agent-led commerce.
The anti-aging market isn’t fueled by broad, mass adoption. In reality, only about 10% of US consumers actively prioritize preventing signs of aging, according to YouGov’s 2026 Anti-aging report.
CEO transition puts retail media and marketplace growth at center of turnaround.
Half of lower-income household financial decision makers (50%) say their financial situation has gotten worse YOY, compared with just 22% of those with credit scores above 670, according to a December 2025 survey from Snap Finance.
Amazon aims to turn GLP-1 demand into a funnel for One Medical, though limiting new prescriptions to members softens the competitive threat to other telehealth players.
Microsoft courts AI-era marketers: AI Max and chat-native ad formats aim to capture spend as discovery drifts from keywords to copilots.
Meta’s AI race gets personal: Keystroke tracking feeds agentic AI training but risks trust and hints at a future where staff data powers Big Tech models.
AI adoption hits human wall: 44% of Gen Zers sabotage AI plans despite productivity benefits as job fears outweigh utility and turn adoption into a labor standoff.
GenAI rewrites retail playbooks: As AI traffic jumps 393% YoY and converts 42% better, brands should prioritize machine readability to seize AI visits.
Jet fuel spike forces cuts, raising fares and clouding outlook for travel-driven sales.