In today’s podcast episode, we explore how a brand with as much history as Land O’Lakes can stay culturally relevant without getting stuck in nostalgia. We also dive into what real authenticity looks like and how to identify the right things to measure. Tune in for a conversation featuring Suzy Davidkhanian, Vice President of Content and host; Rachel Wolff, EMARKETER Analyst; and Heather Malenshek, Chief Marketing Officer at Land O’Lakes.
Its independent framework could expose overlooked open web value and help reclaim ad budgets.
Buyers gain a benchmark to transact on, but lower-funnel proof is still missing.
Promotions can do more than lift sales of a featured product. New research from Circana, analyzing campaigns on the Ibotta Performance Network, shows how promotions can attract new shoppers, influence brand choice, and drive growth across a broader product portfolio.
With Thanksgiving only weeks away, retailers have plenty of reasons to start pushing deals before the turkey reaches the table.
The 2026 FIFA World Cup gave Major League Soccer (MLS) a massive opportunity to reach new audiences. But turning those casual soccer viewers into loyal MLS fans requires more than riding the momentum of the tournament. MLS made its largest marketing investment ever around the 2026 World Cup, coordinating campaigns across its clubs, highlighting players competing in the tournament, and launching initiatives to get new fans into stadiums.
Higher borrowing costs could stall big-ticket buys, adding strain on autos and housing.
Ending subscriber disclosures leaves marketers more reliant on independent audience measurement.
Pricing discipline lifted margins, proving shoppers still pay full price for products they see as worth the splurge.
Perks like free shipping and deeper discounts could turn impulse shoppers into regulars.
Retailers need credible customer feedback to protect conversions without making reviews harder to submit.
The backlash over its $148 advent calendar shows brands need to justify premium prices as shoppers scrutinize what they get for their money.
Pump ads can drive convenience store sales while other DOOH screens build brand awareness.
Personalized deals encourage repeat visits and cross-category purchases, while partnerships extend their reach
Offering Bilt’s member base without new hardware could boost their appeal to merchants.
The feature could help it hold on to Gen Z users, but Zelle still leads on P2P volume.
If sites end up looking too alike, merchants may come to see the tools as a liability.
Banks can build adoption by starting with low-risk financial tasks and giving users control over transactions.
Oura's $625 million Counsel Health deal could boost its IPO appeal and help prove wearables’ clinical value.
The effort seeks to make physician consultations part of consumers’ digital health habits.