"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?"
TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform a defensible and trusted ROI channel.
Pharma’s new D2C sites can reduce barriers to care and treatment, but brands boost awareness of their platforms to drive adoption.
Unless Congress codifies drug pricing deals, TrumpRx risks serving more as political optics than a driver of meaningful patient affordability.
In today’s podcast episode, we discuss whether OpenAI making $100bn in advertising revenue by 2030 is fanciful or genuinely on the cards; whether a chatbot ad model is starting to take shape; and whether there’s a world in which chatbots remain largely or completely ad-free, with AI companies relying instead on subscription revenue. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen anywhere, or watch on YouTube or Spotify.
Only 7% of consumers say visible AI-generated marketing content makes them trust a brand more, while 31% say it makes them trust the brand less, according to December 2025 data from Klaviyo and Datalily.
AI-powered search is eroding organic traffic, generative tools are flooding content channels, and the emergence of GTM engineering is automating the path from first touch to closed deal. This FAQ examines what's changed, what the data shows, and how marketers should adapt.
Instagram cracks down on copycats: Meta limits reach for reposted photos and carousels, sidelining meme hubs and aggregators.
Roku’s ad engine hums: Q1 ad revenues jumped 27% as 38.7 billion streaming hours and premium CTV formats helped pull marketers from linear TV.
Reddit monetizes trust at scale: Q1 revenues rose 69% to $663 million, with ad revenues up 74% as authentic conversations drive performance.
Apple's Services category enjoys record growth: The segment contains its ads business, which will grow steadily through 2030
"One of the biggest disconnects in our industry today is that commerce media has shoppers experience a certain single, continuous omnichannel journey," said Guthrie Collin, vice president of product at Roundel, during the Interactive Advertising Bureau's (IAB) recent Connected Commerce event. "But in our world, media, data, technology, measurement systems, we think of them, and they still operate in quite a fragmented way."
Pinterest reframes search as visual discovery: With brand bias high, it offers assisted lift while pitching iterative, image-led intent as search’s next frontier.
AI is accelerating the shift toward automation, data-driven precision, and real-time creative optimization. Here are the most common questions about how AI is changing the OOH channel.
Local assortments and store upgrades seek to capture more wallet share.
Value menu, beverage push, and nostalgia plays seek to capture constrained consumers.
Thoughtful follow-ups from store associates strengthen customer retention and boost lifetime value.
Oil above $100 raises input costs, forcing brands to juggle pricing and share.