Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore.
AI is changing how search captures intent and adding new questions around consumer trust. As clicks become less predictable, performance TV could give marketers another way to build demand and drive measurable action.
Small advertisers are flooding connected TV (CTV). Media data shows brands spending under $1 million per year on CTV platforms are increasing, opening TV advertising to buyers who could never afford it. That shift is reshaping performance marketing as AI disrupts traditional channels like search and social media. "The environment is perfectly tailor-made for exactly this to happen," said Matt Collins, vice president of product marketing at MNTN, during EMARKETER's Future of Digital summit this week. "Digital infrastructure allows for precision of audience targeting and measurement, to be able to give advertisers a very clear read for budgets that are very deliberate."
The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to checkout on consumers’ behalf. Shoppers aren't ready to give up control, and AI may actually be adding complexity to their journeys, according to EMARKETER principal analyst Sky Canaves, speaking at the EMARKETER Future of Digital summit this week.
In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenAI’s GPT-6 Astra is truly a “generational leap,” and what ordinary Americans might do with AGI. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Easier access could attract more brands, but better measurement should come before bigger budgets.
72% of US B2B professionals use AI tools to research topics or trends, ahead of writing or editing content (63%) and data analysis or summarization (60%), according to an April report from Semrush.
Cyber Week keeps its retail grip because consumers are cost-conscious, not despite it. But winning their business requires that retailers influence shoppers earlier in the research process, tailor messaging to different buying journeys, and make the value of their deals easy to trust.
Quick commerce is expanding in Indonesia as ecommerce platforms, super apps, and convenience store chains expand rapid delivery. Existing stores and logistics networks are making these services easier to scale as consumer adoption grows.
Almost half of Gen Zers said they’d switch to a bank if it offered to cover their recurring subscription expenses.
European retailers lose a prominent route to product discovery, making feeds, marketplaces, and owned channels more important.
New tools reflect rising holiday demand for AI-assisted research, while purchases still flow to retailer sites.
The warehouse club expands its third-party delivery partners and tests tools that make it easier to shop.
The broader shift in eating habits remains, but oral medications appear less disruptive than injections.
Alternative underwriting can unlock more purchases but makes safeguards for overextended users more important.
160 holiday stores and experiential formats aim to bring discovery, expertise, and play back to toy shopping.
Dedicated GLP-1 shelf space for digestive and pain relief products helped lift Haleon sales 24%, giving health and CPG brands with GLP-1-adjacent items a case to follow.
A PGA Tour pharma sponsorship connects its brand to an older, affluent audience with strong healthcare ties.
Spending will surpass linear TV, but linear retains an important role for broad audience reach and tentpole events.
Women’s sports has moved into mainstream culture faster than many brands have adjusted their marketing strategies. When Emily Tisch Sussman’s family became majority owners of Gotham FC, a professional women’s soccer team for the New York and New Jersey region, in November 2023, women’s sports had yet to reach the cultural prominence it commands today. Brands treated the category less as a major marketing opportunity and more as a cause to support. “When brands were talking about women's sports, when opportunities were coming, they were thinking about women's sports really as a bit of a charity, like something almost like a Title IX,” Sussman said during a keynote conversation at the EMARKETER Future of Digital summit this week. “So the real investment wasn't really coming.” That calculation is changing.