In today’s podcast episode, we explore how a brand with as much history as Land O’Lakes can stay culturally relevant without getting stuck in nostalgia. We also dive into what real authenticity looks like and how to identify the right things to measure. Tune in for a conversation featuring Suzy Davidkhanian, Vice President of Content and host; Rachel Wolff, EMARKETER Analyst; and Heather Malenshek, Chief Marketing Officer at Land O’Lakes.
The affiliate test could help brands convert existing demand into sales through more authentic recommendations.
Adult-oriented shows will make brand safety complicated.
From Douyin and TikTok to Facebook Marketplace and YouTube, Asia-Pacific offers an array of avenues for social commerce.
Nearly half (46%) of economically strained US adults used a discount or offer from direct mail, according to a September report from Lob.
AI-powered summaries can sway shoppers while revealing product flaws, unmet needs, and competitive gaps.
Exclusive data shows its share of purchase intent clicks is rising as beauty shoppers and LLMs rely on the platform as a primary source.
Brands that are easy to find in ChatGPT now could gain ground before AI checkout catches on.
Two-thirds of consumers plan to buy secondhand as tight finances pull shoppers away from full-price channels.
With relief unlikely soon, brands must show shoppers what they get for their money.
But banks risk losing customers to tools with a fuller picture.
Google Cloud's new agentic AI could cut healthcare admin work and give Google an edge over rivals and smaller vendors.
The campaign may keep the brand top of mind, though sustained viewing matters more for ad exposure.
How is AI changing how marketers find, target, and retarget audiences? In this podcast episode, EMARKETER principal analyst, Nate Elliott, speaks with Katy Friday, Regional Vice President of sales at StackAdapt and Samantha Jacobson, Vice President of monetization partnerships at OpenAI. The three discuss how conversational AI and ChatGPT advertising are changing audience strategy, why first-party data matters more, and practical advice for CMOs. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
AI conversations can sharpen targeting and inform pricing and product decisions
Its independent framework could expose overlooked open web value and help reclaim ad budgets.
Buyers gain a benchmark to transact on, but lower-funnel proof is still missing.
Promotions can do more than lift sales of a featured product. New research from Circana, analyzing campaigns on the Ibotta Performance Network, shows how promotions can attract new shoppers, influence brand choice, and drive growth across a broader product portfolio.
With Thanksgiving only weeks away, retailers have plenty of reasons to start pushing deals before the turkey reaches the table.
The 2026 FIFA World Cup gave Major League Soccer (MLS) a massive opportunity to reach new audiences. But turning those casual soccer viewers into loyal MLS fans requires more than riding the momentum of the tournament. MLS made its largest marketing investment ever around the 2026 World Cup, coordinating campaigns across its clubs, highlighting players competing in the tournament, and launching initiatives to get new fans into stadiums.