For most B2B marketers, email is how they find new business, but those inboxes are changing fast. AI assistants now summarize and rank messages before a buyer reads a single line, which means a machine forms the first impression of a campaign. "AI-powered inboxes are introducing another layer between B2B marketers and their buyers," said EMARKETER analyst Kelsey Voss. "AI assistants can summarize and prioritize messages before buyers read them, giving marketers less control over how their emails are first encountered and interpreted."
Some 40.8% of Amazon Prime subscribers bought household supplies digitally in the past month, nearly double the 22.7% of nonsubscribers, according to a September survey from Bizrate Insights and EMARKETER.
The Prime perk gives Amazon more control over restaurant orders and another way to capture member spending.
Retail marketers are starting to lose the moment of choice to AI as AI search and assistants are seeing increased use in shopping.
Marketers gain a new way to reach high-intent shoppers, provided ad clutter doesn't erode trust.
B2B buyers are researching solutions long before they enter the sales pipeline. New research from Factors.ai reveals why engaging buyers earlier, reaching more stakeholders, and combining paid and organic strategies can lead to stronger business outcomes.
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Walmart+ and Sam’s Club memberships? Will its agentic initiatives give it an edge over Amazon? Plus, more. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Principal Analyst Zak Stambor.
Big banks may rethink expansion plans and court both parties as congressional oversight intensifies.
Attain data lets advertisers target shoppers based on purchases at rival retailers, strengthening Amazon’s media pitch.
Value deals improved sales trends late in Q3, but discounts alone haven’t been enough to stem declining visits.
New analytics tools help retailers optimize sites for bots that research, recommend, and buy.
Bigger Cash App loans and more Afterpay options can lift revenues, but loyalty depends on ease and better rewards.
Some 49% of Gen Zers have found out more than once that they owe more than they expected, according to a September report from Spinwheel.
CVS' breakup tests standalone pharmacy economics while potentially redirecting regulatory scrutiny toward integrated rivals like UnitedHealth.
A 10.7% rise in monthly sessions creates new ad opportunities, with host-read spots particularly promising.
New disclosure rules could build consumer trust while adding time and scrutiny to creative workflows.
AI agents will quickly build new audiences, giving advertisers more opportunities to improve campaign ROI.
In today’s podcast episode, we discuss what makes certain moments GIF-worthy, how young people are changing the way GIFs are created, shared, and understood, and how brands use GIFs to connect with and engage their audiences. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Lindsay Aston, Senior Managing Director at GIPHY, for the discussion.
The beta format could turn content discovery into measurable conversions across its vast CTV audience.
Some 41.2% of US digital buyers ages 35 to 54 bought apparel online in the past month, 12 percentage points ahead of those ages 18 to 34, according to a September survey from EMARKETER and Bizrate Insights.