Uptempo speeds budget decisions: Marketers can begin with channel-level MMM, prove lift, and graduate to granular models as data readiness improves.
This month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie. The promotion, which runs from June 28 through August 7, is part of a larger push by Valpak to engage its core audience with strategic partnerships while growing interest more broadly at mailboxes and online.
Albertsons is partnering with Procter & Gamble on "Rico's Tacos," a micro-drama series that marks a strategic shift in retail media from traditional item-and-price advertising to upper-funnel content marketing.
Creator videos capture 26% of viewing time: Creator content is now a core media buy, but brands will need stronger creator fits as competition rises.
Robinhood sweetens premium card offer: The upgrades address early criticism, but it might not be enough to draw consumers from incumbents
The card’s impressive rewards may not have much effect outside Samsung’s existing mobile wallet base.
Marketers are following the trend, as fiber emerges as a front-of-package selling point for supplement and food brands.
Shoppers embrace AI platforms for discovery and research, but most still make purchases on retailer websites and apps.
Albertsons gets squeezed from all sides as Walmart wins on price, Amazon on convenience, Costco on value.
The Carolina Panthers agreement shows established NFL venues remain prized marketing assets.
A federal charter lets the digital bank challenge incumbents with low-cost banking instead of customer-first spending.
Smartphone access and QR sharing could ease fragmented care if people embrace it, but widespread adoption is far from guaranteed.
Trump's tariff reversal targets generic drugs, leaving low-margin manufacturers with few options beyond raising prices or exiting the US market.
Comcast leans on sports and Peacock in Q2: Live events still deliver outsized results, but long-term success depends on turning audiences into streaming users.
80% of Gen Z and 79% of millennial digital audio listeners tune in on smartphones, making it the top device across every generation, according to a March 2026 survey from The Harris Poll and EMARKETER.
Comscore adds episode-level podcast targeting: Finer metadata can help advertisers on podcasts gain precision and workflows similar to CTV and display.
YouTube’s ad business stays resilient: Revenues may cool as video budgets fragment, but strong marketer and user demand keep it ahead in creator content.
The new channel broadens discovery, yet a weak reputation can still sink conversions.
Apple builds IP for mobile feeds: Its telenovela format blends regional relevance, recognizable talent, owned distribution, and performance data.
France bans under-15s from social media: Brands may lose an early path to young consumers, but weak age checks could also distort audience data.