72% of Gen Z consumers in North America have taken action against a brand because of its AI-made marketing, according to a July survey from Rival Technologies.
In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some of the most surprising insights into how people around the world spend their time online. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Paul Briggs, GWI Chief Insight Officer Jason Mander, and Starcom EVP and Head of Growth Planning Eddie Parker.
Travel advertisers paid $36.00 per thousand Meta ad impressions in Q2 2026, 10 times the $3.60 that financial services brands paid, according to a recent report from MindgruveMacarta.
With just 5.1% market share, its products may serve advertisers best as a complement to Google.
A lower cash-out minimum could retain smaller creators and help brands build steadier partnerships.
Incomplete and inconsistent data makes industrywide standards essential for relevant targeting.
HYSA redemptions can help Amex capture more of Gen Zers’ financial lives.
A creator with millions of followers can put a product in front of an enormous audience. Convincing that audience to buy it is harder. Yet brands often approach influencer partnerships with reach and engagement at the top of their wish lists, without first establishing what they want the influencer to accomplish.
The deal gives DoorDash immediate grocery scale, retailer relationships, and a larger commerce media business.
Burger King and Chipotle are drawing diners with better food and experiences rather than relying heavily on discounts.
Strong demand offsets price cuts, creating opportunities for marketers to focus on patient retention.
Premium portfolios can offset weaker segments, making exclusive perks more critical.
Faster transfers could help it capture more deposits, while rivals risk losing customers to easier onboarding.
Deposit rewards and high-yield financial tools extend customer ties beyond borrowing.
Households are stretching budgets and shifting more shopping toward value-focused retailers as costs rise.
FTC inquiry into companies including Walmart, Delta, and Uber seeks info on how personal data may determine prices.
More than 100 updates aim to keep holiday shoppers on Amazon, though speedy delivery and value remain stronger loyalty drivers.
With 80% of consumers unprepared for weather repairs, storm alerts can improve UX and prevent losses.
Telehealth brands can tap rising consumer demand for wellness peptides, though weak clinical evidence heightens patient risks.
As consumers use AI to schedule care, providers will need to prioritize visibility beyond traditional search.