Magnite leans on CTV and mobile: Q1 revenues rose 6%, but much stronger growth in CTV and mobile shows where buyers are concentrating spending.
The Trade Desk under the microscope: Q1 revenues rose 12% to $689 million, but audits and agency exits cloud its outlook.
Meta rewards format discipline: Aligning creative to funnel stage and building for silent viewing can multiply conversions and capture distracted scrollers.
AI-referred traffic has become a year-round structural feature for retailers of how consumers find and buy products.
Account holder growth and engagement drove its first profitable quarter. Read online
Rewards similar to traditional competitors could help push users to book with on-chain assets.
Iran conflict and weak sentiment curb visits, making value menus the main draw.
DoorDash and Uber post brisk order gains as consumers pay up for ease.
Aggressive spending helped the brand add about 2 million customers as its sales jumped 29%.
The appliance manufacturer says it is feeling Great Recession-like headwinds.
The bank could outperform less focused competitors in customer satisfaction.
Fake health ads are flooding Facebook, meaning marketers must help consumers spot red flags like fake urgency, bogus logos, and so-called miracle cures.
Novo beat Q1 expectations thanks to Wegovy pill buzz as Lilly readies rival Foundayo, setting up weight loss drugs’ next ad showdown.
As more consumers turn to AI for health advice, embedded clinical tools aim to build trust where confidence remains low.
28% of social media users worldwide say their top brand turn-off is posting unlabeled AI-generated content, the No. 1 grievance in Sprout Social's Q1 2026 Pulse Survey, beating engagement bait by 5 points.
AppLovin proves AI pivot is paying off: Q1 revenues grew 59% YoY. Its AI ad engine is driving higher mobile spend amid broader privacy headwinds.
Google boosts links in Overviews: New AI search features aim to recover clicks as zero-click queries sap traffic and ad performance.
Linear falls further behind as video ad spend grows at a mature rate, forcing TV players to compete on digital-native terms.
AR outpaces VR in race for relevance: Flat VR headset demand will lag AR’s user growth, steering brands to smart glasses and digital overlays.
72% of US Gen Z consumers trust customer reviews when evaluating brands, the most cited source by a wide margin, according to a February study from We Are Talker.