Faulty information can turn time-saving automation into costly rework, making verification essential.
In today’s podcast episode, we explore three of the biggest questions surrounding Meta: What would it take for Meta’s Muse app to take flight? Meta's growing debt situation, and Instagram's latest creator revenue sharing plan. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Principal Analyst Max Willens for the discussion.
YouTube and TikTok own 96% of nongaming views, making creator partnerships key to reaching engaged audiences.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
Shopify has declared Holiday 2026 the first in which agentic shopping goes mainstream: a shopper asks an AI agent to find a gift, compare options and buy it without leaving the chat.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
Adding protein and fiber to familiar brands could win over health-conscious shoppers trading down.
Each airline’s stance reflects its financial position and customer loyalty.
Vicks increased its October budget 69% while rivals pulled back, risking visibility as seasonal demand picks up.
More US mobile shopping app users scan an on-screen QR code (14%) than open a marketplace app like Amazon (12%) after seeing a product on TV or streaming, according to a September report from RZR.
More consumers tie health to identity, fueling a $700 billion US wellness market. Brands need to back claims with measurable benefits to capture that spending.
Singles’ Day sales grew just 4.8%: The modest gain shows years of price wars and longer sales periods have left Chinese consumers tired of chasing deals.
As rivals add the same features, small banks need to get in front of customers first.
Its UK report highlights the format’s ability to boost sales both in-store and online, as well as cut down on returns.
EU shoppers expect fewer card perks, so even modest BNPL cash-back offers could stand out.
The aim is to win Gen Z and millennials early and keep them as assets grow, with Schwab in charge of logins.
A return to standard review timelines could help pharma marketers plan commercial strategies with greater predictability.
TikTok is simplifying production, while brands like Levi’s and Etsy show the value of craftsmanship.
High savings may signal weak targeting, so pair it with third-party tools.