Better measurement is the top unlock for digital audio ad investment: 45% of marketers worldwide say more robust measurement and attribution tools would drive greater spending, and 43% cite improved ROI transparency and benchmarking, according to a November 2025 survey from Amazon Ads and EMARKETER.
On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’re in a temporary hype cycle, and what brands get from the sport that they can’t get anywhere else. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Ross Benes and Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
AI brands’ new playbook: Bypassing marketing channels and seeking premium sports partnerships help secure the C-suite’s attention and fan loyalty.
Efficient and enjoyable digital experiences are the top loyalty program priority across every generation, cited by 77% of millennials, 75% of Gen Z, 66% of Gen X, and even 45% of baby boomers, according to a January report from Deloitte.
Brands will face more pressure to prove results, pushing them toward cleaner data and AI tools that improve spending decisions.
Starbucks went live with its overhauled loyalty program last week, shifting from a single-tier model to a multi-tiered structure that fundamentally changes how members earn and redeem rewards.
Marketers must plan media around the full travel journey and tailor their messaging based on where a traveler is at that moment. However, most travel media strategies remain overly concentrated on the early stages of travel.
Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.
Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.
The retailer’s Big Spring Sale aims to drive seasonal demand across home, wellness, and travel categories.
The retailer is betting that a first-party model will help it avoid Temu’s mistakes—and make inroads against Amazon.
The retailer expects rising gas prices and uncertainty to enhance its value proposition.
Our data shows why this move makes sense.
Digital engagement should go beyond retail and small business.
Truist’s agreement with Plaid fits into a new norm.
On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Viral AI scenes spark studio backlash, exposing genAI’s tightrope between demo buzz and copyright infringement.
New guidelines reward commentary and original content, targeting repost spam that’s crowding user feeds.
A landmark cloud deal deepens its AI arms race, even as the possibility of laying off 20% of the company suggests soaring costs.