YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.
"The Super Bowl has grown from a football game into one of the biggest cultural moments for brands," said our analyst Suzy Davidkhanian in a recent episode of “Behind the Numbers.” The Super Bowl maintains its advertising relevance in an increasingly fragmented media landscape because it delivers something increasingly rare: A massive, diverse audience engaged in a shared cultural moment.
Offering financial support through customer life stage journeys is part of the play.
It adds embedded investing in partnership with Atomic.
These days, top 10 banks don’t say that way for long.
Search users are up 30% YoY, validating its shift to AI answers and setting the stage for new ad and data revenues.
For marketers targeting financial services audiences, understanding the neobank landscape reveals where consumer banking behavior is heading and how to reach customers who increasingly manage money through apps rather than branches.
Installs barely grew but app purchases hit $167 billion. Saturated markets will force apps to extract more value from loyal users.
The retailer is looking to make early inroads with younger consumers.
Job fears hit lower-income consumers hardest, making retail demand more uneven.
Targeting consumers trying to finance groceries and bills, Zip underscores the BNPL use divide.
Affirm’s success with card adoption and promotions was tempered by rising delinquencies and charge-offs
As the fastest growing demo in the US, Wells can pick up serious deposits with an engaged base.
Two recent forecasts expect tepid growth in Q1, though we expect sales to accelerate on affluent demand.
The cash-pay discount hub will offer fewer drugs than GoodRx and have limited reach, but drugmakers must still promote it to drive prescription volumes, especially for uninsured drugs.
Apple isn’t abandoning AI-powered health guidance, but it’s likely holding back until the tech is useful enough to deliver real value.
Novo’s Big Game spot can help reinforce the Wegovy pill’s credibility against copycat compounded versions.
Midi Health’s growth shows sustained focus on women’s care can fuel digital health trust and scale.
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