In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine.
There’s no hard and fast rule for when to invest in new technologies, said David Cost, Chief Digital Officer at Rainbow Shops on a recent “Reimagining Retail” episode.
The tie-up with the Knot could open up a large volume opportunity for the P2P player.
Reddit's entertainment edge: Reddit turns fandom into measurable ROI, delivering results from discovery through retention.
Age gates meet reality: Canada joins a global youth crackdown, but Australia shows teens often bypass digital lockouts.
Auto industry TV ad spend plummets: A 32% drop in May reflects high consumer costs and a focus on sports inventory.
In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
As agentic commerce reshapes retail, it forces brands to rethink everything from product discovery to purchase completion.
ChatGPT remains one of the web's most-visited destinations, but AI users are becoming increasingly platform-agnostic. New traffic patterns reveal how competitors are attracting a growing share of attention.
Banks want recurring fees, but customers must see benefits that free accounts can't match.
Credit unions are leaning into cash prizes to earn attention.
Walmart+ and Lowe’s use lifestyle perks to stay top of mind.
From Home Depot to Wayfair, retailers hunt for growth beyond home sales.
The retailer is front and center in NBCU’s latest shoppable TV experiment.
Outlays are set to increase 11.4%, proving key moments still unlock wallets.
Being embedded within banking apps will be a double-edged sword; unbanked migrants can’t access it.
Phone plans and HYSA follow the fintech blueprint for app and ecosystem stickiness.
Sports deals can fuel year-round community investment, not just brand exposure.