Economic headwinds are reshaping Asia-Pacific ad spend as AI-powered platforms, retail media, and video continue to attract performance-focused budgets. Digital remains resilient as growth diverges across China, Australia, Japan, and Thailand.
One former ecommerce CEO achieved a 100% win rate on website optimization tests, seven successful experiments out of seven attempts, by building an AI agent system that generates, executes, and analyzes tests autonomously. The achievement signals a shift in how brands approach website personalization. "Cody is probably one of the most advanced experimenters, personalizers we've seen, and I think is like the all-time leader in win rate on tests," Drew Marconi, CEO and cofounder of Intelligems, said during the ecommerce event Grow NY this month. The typical win rate for ecommerce optimization tests hovers around 30%, making the perfect success rate particularly notable.
Nearly a quarter of physicians (23%) say patients ask them for guidance on using wearable data to manage their health at least once a week, according to a March survey from the American Medical Association.
In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Roughly half of US adults say they have trouble affording each of nine categories, from gas (52%) down to health insurance (41%), according to a June survey from The Harris Poll cited by The Guardian.
TikTok Shop has graduated from a social commerce experiment into the top player in a space that stumped every other US social network, and its future is now settled under domestic ownership.
Retail security is in the middle of a quiet but fundamental shift. For decades, cameras and alarms told retailers what had already gone wrong. Now, AI can push that same infrastructure forward by telling retailers what is going wrong right now, while there's still time for them to act.
Lenovo's North America president, Ryan McCurdy, says the AI supply constraints squeezing the industry aren't a warning sign but proof the demand curve is real. "AI adoption is increasing," McCurdy said. "The challenge is that it's outpacing the inputs into that...decade of AI." That mismatch is producing higher component costs and supply shortages across the industry, he said, but he frames it as an expected side effect of a sustained boom rather than a problem unique to Lenovo.
Q2 beat estimates as shoppers kept buying premium TVs, AI gadgets and memberships.
Middle- and higher-income shoppers helped drive Q2 growth, even as core customers faced financial strain.
Facebook turns to video, commerce, and creators as users pull back: Marketers should reassess its media role and experiment beyond legacy tactics.
Amazon’s and Walmart’s on-site campaign strategies suit conversion goals, while other RMN off-site runs extend awareness.
TikTok's commerce reach is expanding, but data governance now matters more for brands and advertisers.
A new back-to-school campaign ties entertainment, brands, and campus experiences to deeper Gen Z engagement.
Issuers need to strengthen their AI visibility with strategic partnerships and GEO strategies.
A new consortium won't have its technology in place until at least 2027.
Issuers need to strengthen their AI visibility with strategic partnerships and GEO strategies.
Wealth management and capital markets drove results.
They prioritize emergency and travel savings, while being proactive about retirement.
Healthcare providers need clearer explanations and consent based on how AI affects care decisions and ongoing treatment.