Updates to the Children's Online Privacy Protection Act (COPPA) are forcing marketers to rethink how they’re reaching children online, making transparency increasingly important as regulators, advertisers, and platforms face greater scrutiny over how kids' data is collected and used. The updates went into effect on April 22 and expand the definition of personal information to include biometrics, requires greater transparency around data collection and gives parents multiple opportunities to consent or decline data sharing, rather than presenting them with a one-time approval.
Key stat: News and media topped all verticals with a $7.93 video ad CPM in Q4 2025, the priciest audience to reach via video, according to an April report from BIScience.
On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp.
After more than 80 years in business, Turtle Wax faced a familiar challenge: staying relevant with a new generation of consumers. "We'd lost a little bit of touch with the younger consumer," said Steve Millard, global marketing and ecommerce director at Turtle Wax. For many younger consumers, the brand was associated with products their parents or grandparents used.
Reddit’s consideration play: As buyers seek trusted peer input, exclusive data shows that Reddit offers brands a chance to influence decisions before purchase.
Live sports keep delivering: But record audiences and billions of ad impressions are making premium rights harder to secure—and costlier.
Consumers continued spending in May despite higher prices and fuel costs.
This time, the spotlight is on its advertising business.
Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.
A second failed store partnership puts pressure on diversification efforts.
Episodic content tests whether branded storytelling can capture shoppers’ attention in stores and drive incremental sales.
Issuers need to refine their intro cards or lose these consumers to fintechs.
It made common banking features feel unique through marketing, exposing banks’ messaging problem.
AI boosts efficiency, while advisors provide judgment, planning, and relationships.
AI search ads are racing ahead: Spending is set to exceed $101 billion by 2030, even as marketers grapple with sparse performance data.
AI becomes marketing shorthand: Brands spent $1.3 billion on AI-related messaging, turning AI into a cross-industry marketing effort.
Adobe arms brands for the battle over AI recommendations: As assistants return fewer answers, earning a spot is now critical.
EA sees gaming’s ad edge: New in-game ads tap audiences that pay more attention and show stronger purchase intent than other formats.
Virality for hire: Coinbase, Lionsgate, and MrBeast embrace clip farming, while platforms crack down on recycled content and hidden sponsorships.
Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.