In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify.
More than half of retailers worldwide (53%) say consumers are increasingly price-sensitive, making it the top external challenge they face in-store, according to December 2025 data from Retail Systems Research.
David’s Bridal shoppers can now make purchases within ChatGPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path.
Charter sheds 51,000 pay TV subscribers in Q1: Cord-cutting accelerates as streaming and digital redraw viewing habits, necessitating marketers adapt.
The two generations are redefining financial responsibility, and banks must keep up.
Insurers can’t depend on AI companies’ guardrails.
Anticipating life events drives strong, trusting customer relationships.
The insurtech's new workflow can absorb more volume without adding headcount.
It’s a common approach in health insurance, rare in P&C, that shows where pet insurance is heading.
Banks whose employees aren’t up-to-speed risk falling even further behind.
The bank aims to keep the same services and appeal to the same clients—without its better-known brand name.
Millennials lead in online health purchases, but brands still need to compete with trusted reviews, active engagement, and clear value and convenience.
Waning consumer faith in traditional media and public health agencies means brands must turn to local doctors and creators to counter false health claims.
Close to 40% are familiar with the concept of healthspan and are actively building the foundation for healthier aging.
OpenAI brings ChatGPT ads to logged-out users: Wider reach expands available ad inventory and could tempt wary marketers.
Instagram’s Instants brings back fleeting photo offering: Meta borrows from Snap and BeReal to spark low-stakes sharing as its time spent plateaus.
Meta rolls out AI business assistant to all advertisers: Its automation push could give advertisers better results, but threatens the traditional agency model.
This FAQ breaks down how these shifts are converging in 2026 and what they mean for marketers planning local media strategies across search, CTV, and OOH.
Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.