YouTube makes creator content look more like TV: Creator-led shows give CTV advertisers another reason to make YouTube core media.
On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.
44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the brand's own website, according to a March survey from Radial.
Expanding Prime Air to nearly 500 cities could make ultrafast delivery a bigger part of everyday shopping.
Retailers are seeing stronger engagement and higher conversion rates, even as most consumers have yet to embrace AI shopping.
With broader campaigns that include both off-site channels and retailer-owned environments closer to purchase, brands have an opportunity to make lasting impressions prior to purchase with memorable campaigns.
A softer Marmaxx quarter comes amid signs that competitors are chipping away at the retailer's long-held advantage.
Q2 results reflect shoppers' positive response to refreshed stores and merchandise, but category performance remains uneven.
Mandatory disclosures could discourage retailers from using tailored prices as consumers grow more wary of the practice.
Weak DIY demand makes professional customers, online channels, and new assortments more critical.
TikTok’s next challenge is convincing its users that the platform is safe for payments.
Safety Coach gives drivers value and data control first, testing whether transparency can lift telematics use.
A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.
Their melanoma trial results could pave the way for treatments that are tailored to individual patients’ tumors.
Spectacle events surrounding sports are pulling viewership numbers that rival, and sometimes exceed, the games themselves. That creates new openings for advertisers to reach passionate audiences in low-stakes, high-excitement environments. Major sporting events reveal broader cultural trends. "Amazon is in such a unique position to give us an idea of broader consumer sentiment because of its scale and reach," our analyst Sarah Marzano said on a recent episode "In the Game." The same principle applies to sport-adjacent spectacles, which reveal an unsatiated hunger for collective experiences that traditional game broadcasts don't satisfy.
OpenAI expands ChatGPT ads without proving ROAS: Revenues rose 25%, but targeting issues persist as the pilot enters 31 new European markets.
Younger consumers’ heavy exposure to synthetic content and worries about AI’s future effects, reducing trust in AI-using brands.
Widespread use without employer support risks workflow fragmentation and lagging governance.
Attentive makes timing the personalization: AI Grow targets when to ask, not who visitors are, offering relevance without relying on personal data.
An intimate look at WPP’s decline: Court filings reveal that data shortcomings and layoffs lead to major client losses