Snapchat courts creators: A new study touts deeper fan ties and longer ad views, but influencer spending still trails rivals by billions.
40% of US adults say "high protein" labels are most likely to drive grocery purchases, beating "all natural" (38%), "low sugar" (35%), and every other claim, according to a December 2025 survey from Zappi.
The home furnishings category generates hundreds of billions of dollars annually, yet the shopping experience remains frustratingly complex for most consumers. Nearly every shopper reports feeling overwhelmed by options, with the average furniture purchase taking weeks and requiring dozens of open browser tabs before a final decision.
Commerce media spending is projected to surpass $80 billion in the US this year, according to EMARKETER’s forecast, but not every network is winning buyers’ trust equally. “Trust is earned campaign by campaign, and even the earned have to keep earning it," said Rob Rubin, head of EMARKETER Advisory, at EMARKETER’s Ad Buyer Strategies Summit. He shared findings from a new survey of 231 senior ad buyers collectively responsible for more than $8 billion in commerce media spend.
On today’s podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant’s ad revenue stalled? What would a Spotify lifestyle app look like? Has Spotify solved the AI problem by adding “Verified” badges to distinguish human artists from AI-generated ones? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, or watch on YouTube and Spotify.
Publicis eyes LiveRamp buy: $2.2 billion deal ties identity to AI, aiming to cement the holding company’s edge in agentic marketing.
CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.
TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.
Netflix is Texas attorney general’s latest target: A lawsuit alleges Netflix makes its service addictive and harvests data. Why have others dodged the bullet?
57% of US B2B decision-makers use search engines during early research, more than any other channel, according to a January 2026 survey from Reddit and SurveyMonkey.
On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify.
Gaming CTV ads cool off: KPI data shows that engagement still tops peers, but rates fall sharply as interactive formats scale.
78% of Americans plan to take a trip—up from 61% last year—as consumers shrug off rising prices.
December order value declines in several retail sectors, suggesting marketers should lean into intent and value messaging.
Flat customer satisfaction scores and rising prices force brands to deliver simpler, instant rewards.
Higher earners outpace others in private label adoption.
Flexible installments and expanded rewards can help small businesses navigate rising costs
Delinquencies trended down, but flat acquisitions suggest wary or boxed-out consumers from credit.