Google Maps reached 153.0 million US unique visitors in July, more than 2.5 times Apple Maps' 60.7 million, according to a September report from Comscore.
Better measurement and simpler buying could make OOH a stronger contender for ad budgets.
In September 2026, we analyzed 5,630 ChatGPT and 5,630 Google Gemini recommendations across five automotive categories to compile the AI Visibility Index.
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party marketplace flywheel. Join Senior Director of Podcasts and host Marcus Johnson, Vice President Suzy Davidkhanian, Analyst Marisa Jones, and Vice President and Principal Analyst Sarah Marzano. Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify.
Wayfair is concentrating its fall advertising on sports with the “Wayfair Delivers” campaign, anchored by a new TV ad starring quarterback Matthew Stafford and his family. Stafford’s status as an All Star quarterback gives the spot contextual relevance for football fans, while the family setting gives casual sports watchers a relatable hook. Together, the two audiences help Wayfair get the most from its spend.
Rejecting personalized pricing could help preserve shopper trust as scrutiny of data-driven pricing intensifies.
Repeat buying rose 6.6 points in Q2 as overall rates fell, showing the value of customer relationships beyond big purchases.
Drugmakers get clearer expectations for approvals and patients get a defined role in drug development.
Brands can influence purchase decisions, though fragmented journeys complicate attribution.
A limited-edition premium razor will test whether shoppers will pay more for better design and experience.
The approach lets them meet immediate staffing needs while keeping the option to retain workers longer if demand holds up.
Its $10 million marketing budget favors early relationships, with long-term value tied to evolving needs.
Oversaturated health influencer promotions and AI deepfakes are making verified expertise and credible voices essential for marketers.
Trump admin seeks faster access to wellness peptides, opening opportunities for consumer health brands despite lingering provider safety concerns.
Programmatic is giving marketers new ways to reach relevant audiences while health decisions are top of mind. In the doctor’s office, audience data and context can work together to create a more relevant advertising experience.
73% say it causes care disruptions—easier access and clearer guidance could help protect patient loyalty.
The rise of AI means publishers need new revenue streams to protect their affiliate businesses.
71% of fans find recurring brand mentions more genuine, making long-term partnerships vital to credibility.
Many digitally native brands entering the physical world these days are looking to build community rather than a brick-and-mortar footprint. Canva recently staged what it calls the industry’s first experiential upfront, for about 300 prospective sponsors during Advertising Week New York (AWNY). The invite-only event pitched the rise of the "experience economy," emphasizing live, immersive brand activations as the new centerpiece of modern marketing and laid out the company's experiential roadmaps for its events including Canva Create, Canva AI Vision, and Canva Cabana.
Teaming up with "The Real Housewives of New York City" alum Dorinda Medley, the beauty brand launched an early-morning party at NYC's Smiley Coffee in January