Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.
Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Gemini turns search into dialogue, feeding richer intent into auctions and tightening Google’s end-to-end ad loop.
The jeweler aims to protect margins and reduce reliance on a single volatile metal.
Legacy measurement overlooks gaming, commerce, and creators—fueling billions in misallocated ad spend.
The issuer targets new consumers with rewards tied to account balances.
The music giant will benefit from Checkout.com’s AI tools to boost payment efficiency.
The company expects capital expenditures to run to $200 billion in 2026 as it looks to keep pace with competitors and demand.
44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.
IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.
Marketing technology (martech) has entered a new era defined by AI agents, composable architectures, and the rise of buyer-side AI assistants that are fundamentally changing how customers discover brands and B2B vendors.
E.l.f.’s Rhode acquisition is driving outsize growth as Estée fights to stay relevant.
An FTC settlement and newly passed legislation in Congress scraps rebate tactics and formulary bias, chipping away at PBM pricing power.
Weight loss hype pushed Lilly well ahead of Novo, yet Novo’s early pill win signals a turn toward more affordable, convenient obesity treatments.
Weight loss hype pushed Lilly well ahead of Novo, yet Novo’s early pill win signals a turn toward more affordable, convenient obesity treatments.
Most Americans are wary of their use in healthcare, but supervised medical use is starting to feel acceptable.
Radio rules time spent but younger listeners favor podcasts and streaming, pushing marketers to choose between reach and precision.
Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.
Ralph Lauren and Coach proved brand building can fuel growth even as demand stays selective.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.