CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.
TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.
Netflix is Texas attorney general’s latest target: A lawsuit alleges Netflix makes its service addictive and harvests data. Why have others dodged the bullet?
57% of US B2B decision-makers use search engines during early research, more than any other channel, according to a January 2026 survey from Reddit and SurveyMonkey.
On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify.
Gaming CTV ads cool off: KPI data shows that engagement still tops peers, but rates fall sharply as interactive formats scale.
78% of Americans plan to take a trip—up from 61% last year—as consumers shrug off rising prices.
December order value declines in several retail sectors, suggesting marketers should lean into intent and value messaging.
Flat customer satisfaction scores and rising prices force brands to deliver simpler, instant rewards.
Higher earners outpace others in private label adoption.
Flexible installments and expanded rewards can help small businesses navigate rising costs
Delinquencies trended down, but flat acquisitions suggest wary or boxed-out consumers from credit.
OpenAI-Apple alliance frays over control of AI layer: Legal tension shows model makers and device giants are jockeying for the user gateway.
It has identified key expansion territories where it’ll offer full-service banking.
Recent survey findings should prompt revised marketing strategies.
The partnership highlights how AI is becoming central to modernization and efficiency.
Most consumers still respond to healthcare ads despite skepticism, but brands can earn bigger wins with authentic storytelling and trusted medical voices.
A new lawsuit against OpenAI seeks to pause ChatGPT Health, raising odds of stricter safeguards and deeper reassessment of AI medical rollouts.
The Supreme Court ruling keeps remote mifepristone prescribing intact, reinforcing telehealth as essential healthcare infrastructure.