To mark The New York Times' 175th birthday last month, New York Times Advertising (NYTA) launched a campaign showcasing nine historic advertisements from long-standing brand partners. NYTA's campaign centered on a nine-page print spread on September 18 and a digital experience. "It's this evolution of storytelling that came about within advertising," said Tusar Barik, senior vice president of marketing at NYTA. "[The campaign] felt like a really great opportunity to do that and work with these partners that we've worked with for decades, if not centuries."
Brands already face pressure to react quickly to shopping behaviors, platform algorithms and trends. But it stood out at ShopTalk that reflexively responding to every signal can distance consumers from a brand.
In August 2026, we analyzed 6,560 ChatGPT recommendations across 28 B2B agency and marketing technology categories to compile the AI Visibility Index.
Nearly half (49%) of Gen Z and millennial pet owners have designed, or considered designing, a specific part of their home for their pet, according to an April survey from The Harris Poll.
In today’s podcast episode, we discuss how our relationship with screens is changing, how the emergence of consumer-facing AI is influencing the way we spend and divide our attention, and how retailers and brands are designing experiences that people remember rather than simply photograph. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, Senior Vice President and Head of Marketing at Atmosphere TV Lindsay Sutton, and Chancellor’s Professor Emerita of Informatics at the University of California, Irvine, Gloria Mark. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Drug prices still surprise many consumers at the pharmacy counter, leading to delayed or abandoned prescriptions.
Zefr and Reddit give advertisers finer suitability controls as Reddit vies for a larger share of social budgets.
Netflix admits growth is too slow: As engagement lags, ad spending will in kind.
Video investments are moving across platforms, but the data needed to understand performance often remains fragmented. As CTV becomes more connected to the broader media mix, marketers need infrastructure that can bring those signals together.
Rising CTV viewing creates room for advertisers to invest, with VOD offering the broadest reach.
Tools for cash flow, taxes, and marketing extend its agentic strategy beyond payments.
Muse, a personal AI agent that carries out tasks like searches and shopping on its user’s behalf, has already proven popular. It launched in the US on September 8 and passed 2.5 million downloads by September 21, with an estimated 448,000 daily users by day 10.
In August 2026, we analyzed 4,680 ChatGPT recommendations across 20 consumer health categories to compile the AI Visibility Index.
Shop to Light turns digital labels into a tool for finding items, stocking shelves, and filling orders.
Walgreens will close fewer stores, but it still must adapt to changing shopping habits and give consumers more reasons to visit.
In Q3 2026, we analyzed 4,010 ChatGPT recommendations across 13 tech hardware and device categories to compile the AI Visibility Index.
Consumers are looking for more than the lowest price. New research shows shoppers are weighing cashback, rewards, convenience, and product quality as AI and savings tools make it easier to get more from every dollar.
Existing customers show strong purchase intent, while Gen Z makes an active presence especially valuable.
The deal adds underwriting and distribution as the competition for small-business borrowers heats up.
Consumers still pay for convenience and content, but younger users treat services as disposable.