Zefr and Reddit give advertisers finer suitability controls as Reddit vies for a larger share of social budgets.
Netflix admits growth is too slow: As engagement lags, ad spending will in kind.
Video investments are moving across platforms, but the data needed to understand performance often remains fragmented. As CTV becomes more connected to the broader media mix, marketers need infrastructure that can bring those signals together.
Rising CTV viewing creates room for advertisers to invest, with VOD offering the broadest reach.
Tools for cash flow, taxes, and marketing extend its agentic strategy beyond payments.
Muse, a personal AI agent that carries out tasks like searches and shopping on its user’s behalf, has already proven popular. It launched in the US on September 8 and passed 2.5 million downloads by September 21, with an estimated 448,000 daily users by day 10.
In August 2026, we analyzed 4,680 ChatGPT recommendations across 20 consumer health categories to compile the AI Visibility Index.
Shop to Light turns digital labels into a tool for finding items, stocking shelves, and filling orders.
Walgreens will close fewer stores, but it still must adapt to changing shopping habits and give consumers more reasons to visit.
In Q3 2026, we analyzed 4,010 ChatGPT recommendations across 13 tech hardware and device categories to compile the AI Visibility Index.
Consumers are looking for more than the lowest price. New research shows shoppers are weighing cashback, rewards, convenience, and product quality as AI and savings tools make it easier to get more from every dollar.
Existing customers show strong purchase intent, while Gen Z makes an active presence especially valuable.
The deal adds underwriting and distribution as the competition for small-business borrowers heats up.
Consumers still pay for convenience and content, but younger users treat services as disposable.
North America is growing, but steep declines in China and weakness at Jordan continue to weigh on the brand.
Users can virtually try on apparel and save products, making discovery more interactive.
The fintech is testing if its one-day musical can reach beyond its 1,200 seats with digital clips.
The $8B deal gives rivals an early view of four novel drugs to follow the duo’s blockbuster drug, Dupixent.
More Medicare Advantage enrollees will be redirected to switch plans next year, making proactive coverage communications essential.
AI shopping is forcing marketers to rethink which digital channels matter most for brand visibility. For years, marketers have concentrated resources on two questions: Where do consumers spend their time, and where do they spend their money? AI product recommendations add a third: Where do large language models (LLMs) get the information that shapes what they recommend? “You also need to consider where these LLMs are sourcing recommendations,” said our analyst Blake Droesch during EMARKETER's Future of Digital summit.