Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu, according to a February survey from Comscore.
Duolingo has spent the past year proving it can sell ads without breaking what makes its app work. Now it's pushing further into rewarded video with a new format that gives free users something they'd otherwise have to pay for. The company announced Pre-Lesson Energy Sponsorship ahead of Cannes Lions, a format that places a 30-second opt-in video ad at the start of a free user's first daily lesson. Complete the view, and the app unlocks 30 minutes of unlimited Energy, the resource that powers lessons and normally depletes unless you subscribe.
As advertising executives prepare to descend on the French Riviera for Cannes Lions 2026, several sessions highlight the industry's most pressing challenges, from AI-powered creativity to the tension between brand values and customer demands. "We are right in the middle of a pretty weird era of mismatch between the creative needs that brands have and what they are able to produce either on their own or via their agency partners," EMARKETER analyst Max Willens said on a recent episode of "Behind the Numbers." The festival runs June 22-25 in Cannes, France. These four sessions reveal where the industry is headed.
57% of US digital audio listeners spend the most time with music playlists, far ahead of podcasts (35%) and every other format, according to a March 2026 survey from Harris Poll and EMARKETER.
Heritage luxury jewelry brand Tacori faces a unique marketing challenge: Its core bridal customer base constantly cycles in and out of relevance. Engagement ring shoppers typically research for just one to four months before purchasing, and once they buy, they're no longer in-market.
Financial media networks’ transaction data across tens of millions of merchants and retailers gives advertisers a fresh angle when planning and measuring campaigns. This is a crucial value proposition made by PayPal Ads to advertisers looking to convert customers and compare allocations between various retail media networks.
Partnerships with TikTok and DirecTV aim to expand reach while challenging Amazon’s and Walmart’s hold on retail media dollars.
Tepid sales growth reflects deepening consumer caution and weaker demand.
Buying ChatGPT ads provides a window into emerging consumer behavior.
Pause ads command attention: New data shows programmatic pause-screen placements draw nearly double the attention of standard CTV ads.
Early summer timing puts the event on track to outpace Black Friday and Cyber Monday.
AI assistants open new purchase routes: Industry KPI data shows brands must optimize for discovery and conversions as AI ecommerce referral traffic rises.
As fintechs capture credit-thin consumers, issuers must make their intro cards more robust.
Santander credits AI with $40 million in Q1 value, turning fraud prevention, service, and operations tools into measurable returns.
AbbVie’s $10.9 billion immunology bet highlights how acquisitions are increasingly used to fill pipeline gaps, while underscoring the pressure on buyers to convert promising assets into approved drugs and commercial success.
In today’s podcast episode, we discuss the main reasons Apple might be about to take over the AI race, the challenges Siri is going to face, and whether Siri AI just “Sherlocked” the free version of ChatGPT. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Omnicom, Netflix announce partnership at Cannes Lions: Acxiom data fuels sharper Netflix targeting, but creative—not data alone—will decide whether ads connect.
WBD’s agentic rebuild: WBD is replacing siloed ad systems with AI agents on AWS, creating a unified engine for TV and streaming sales.
WeChat turns into an AI concierge: An AI assistant could steer actions inside the super app, changing discovery and user agency.
WPP’s agentic vision: WPP sees AI agents taking over media decisions, turning DSPs and SSPs into backend infrastructure for automation.