Its $22 billion Roku deal gives advertisers broader reach and a simpler way to buy streaming ads.
California's law could disrupt product discovery, making alternative ad channels more critical.
As advertisers become more selective, commerce media partners must show what they can deliver beyond audience reach and first-party data. Commerce media networks have spent years building advertising businesses around their access to shoppers and purchase data. Now, with more networks competing for budgets, advertisers want to know what that access is actually worth.
Prime members generate twice the average revenues per user, giving banks a new reason to worry.
The steady growth of out-of-home (OOH) and rapid expansion of digital out-of-home (DOOH) is enhancing the way retailers and brands influence consumers out in the physical world.
Q3 results show stores can fuel ecommerce sales even as most category growth moves online.
Claude offers cross-account financial insights, but it needs to build trust with consumers.
Its mortgage business outpaced the market, making a case for embedding loans earlier in the buying journey.
Pharma marketers should prioritize treatment continuity by addressing practical barriers to medication access.
A lighter MLB postseason may explain part of the drop as brands weigh linear costs against CTV reach.
With access to the popular treatments losing its power as a differentiator, telehealth brands must compete on care, support, and experience.
An acquisition will unlock younger, niche audiences, but marketers need to respect platform authenticity.
Some 40% of shoppers are comfortable with brands using AI to personalize direct mail offers to their interests, the top use, but only 29% say the same about AI-made images of people, according to a September report from Lob.
In today’s podcast episode, we explore three of the biggest questions surrounding OpenAI: What if the company had chosen a business-focused approach over the consumer market? How much can OpenAI realistically expect to generate in advertising revenue by 2030? And how will the company address the potential effects of ChatGPT on young people? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Consumer Insights Analyst Paola Flores-Marquez for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The platform is courting marketers as it shifts its value to monetizing engagement.
For most B2B marketers, email is how they find new business, but those inboxes are changing fast. AI assistants now summarize and rank messages before a buyer reads a single line, which means a machine forms the first impression of a campaign. "AI-powered inboxes are introducing another layer between B2B marketers and their buyers," said EMARKETER analyst Kelsey Voss. "AI assistants can summarize and prioritize messages before buyers read them, giving marketers less control over how their emails are first encountered and interpreted."
Higher feed engagement gives B2B and consumer brands new ways to build awareness through credible industry voices.
Some 40.8% of Amazon Prime subscribers bought household supplies digitally in the past month, nearly double the 22.7% of nonsubscribers, according to a September survey from Bizrate Insights and EMARKETER.
The Prime perk gives Amazon more control over restaurant orders and another way to capture member spending.
Retail marketers are starting to lose the moment of choice to AI as AI search and assistants are seeing increased use in shopping.