Key stat: News and media topped all verticals with a $7.93 video ad CPM in Q4 2025, the priciest audience to reach via video, according to an April report from BIScience.
On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp.
EA sees gaming’s ad edge: New in-game ads tap audiences that pay more attention and show stronger purchase intent than other formats.
Virality for hire: Coinbase, Lionsgate, and MrBeast embrace clip farming, while platforms crack down on recycled content and hidden sponsorships.
Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.
Yum Brands sells the chain after years of competitive erosion.
Chase’s European expansion could force rivals to improve digital banking, rewards, and savings offers.
New infrastructure will help merchants but doesn’t solve customer trust concerns.
Expanding into European dining platforms makes Resy more useful for US travelers and Europeans.
Limited merchant acceptance will stymie the wallet’s attempts to expand.
With domestic demand weakening, companies are chasing growth in the US and other international markets.
Lawsuit targets serving-size tactics as shoppers scrutinize nutrition labels.
Nutrition information is earning more attention at the shelf, making front-of-pack labels a stronger influence on purchases.
Revenue, innovation, and trust are the new priorities.
AI Overviews answer many health questions directly, forcing online health brands to offer expertise and utility that users can’t skip.
As another state gains permission to import drugs from Canada, it strengthens the case for narrowing the gap between US and foreign drug prices.
A Lids partnership and private-label pop-up keep assortments fresh and relevant.
Expedia Group (39.7 million) and Priceline.com (23.7 million) drew a combined 63.4 million unique US visitors in March 2026, more than 3.5x the 17.5 million pulled by the other eight sites on the top 10 list combined, according to March data from Comscore.
Chrome ad reach expands: Google’s ad-blocker phaseout boosts visibility, but newly reachable users may ignore ads or switch browsers
Trust deficit deepens: News trust hits lows as platform use climbs; marketers must pair short-form video with transparency.