30.3 million US adults aged 18+ visited Roblox.com in March 2026, each spending an average of 876.6 minutes, or roughly 14.6 hours apiece, according to a March study from Comscore Media Metrix Multi-Platform.
Social media nears half of digital ad revenues: Platforms will take 44% of online ads by 2030, hitting $640 billion as AI tools and short video lure budgets.
In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
UK grocery giant Tesco has quietly assembled a retail ecosystem that extends far beyond traditional supermarkets, using loyalty data, personalized pricing, and retail media to maintain market dominance while competitors struggle against discount chains.
Most shoppers are fine with screens in grocery stores and a growing number are actively buying because of it. What they won't tolerate is a screen that gets in their way.
Few global events command this level of attention, which is why companies are investing heavily.
Low-cost ecommerce shipments drop as fuel costs and tariffs bite.
The Google Gemini ecommerce blackout: Brand size is irrelevant as AI search gatekeeps traffic and rewards niche, machine-readable catalogs over big budgets.
That’s a risky strategy at a time when macroeconomic headwinds are building.
Brands credit rewards data and perks for more visits, higher spend, and sharper targeting in Q1.
Serving the underbanked with a strong ecosystem has turned Block into a BNPL dark horse.
Paid search ad clicks in the jobs and education industry fell 13.1% YoY in Q1 2026, a stark reversal from the same category's 254% growth in Q1 2025, according to an April report from Skai.
Glia finds that AI handles transactions at scale, letting banks elevate human service.
The insurer built an auto-quoting app inside ChatGPT, turning the platform into a live distribution channel.
Free-market groups are defending direct-to-consumer drug ads. Tighter FDA claim reviews loom for pharma marketers, but a sweeping crackdown looks more and more unlikely.
CBS upheaval clouds merger math: 60 Minutes exits and Colbert’s end add brand risk to Paramount-WBD talks.
Sports has long been the go-to for high-intent connected TV (CTV) audiences, but that strategy is starting to plateau. Lifestyle content is emerging as a more consistent driver of engagement, attention, and purchase behavior.
World Cup boom meets border clampdown: $13B tourney drives record US ads as visa curbs recast stadium crowds and brand plans.
AI labels don’t dent ads: MediaScience research shows that AI transparency leaves performance intact—and consumer trust stronger.