Groupwide units captured 26% of reviewed spend, promising tighter integration but fewer specialized partners.
Inflation-adjusted back-to-school spend has fallen to $557 per child in 2026, wiping out the entire pandemic-era run-up and landing just $38 above 2019 levels, according to a May survey from Deloitte.
TikTok Shop's rapid growth is attracting prestige retailers who are now making the leap onto the platform.
Amazon wants AI to track merchants’ businesses and automate routine work.
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now need a beauty strategy. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, and Principal Analysts Sky Canaves and Carina Lamb.
51% of US digital food and beverage buyers bought groceries from Amazon in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.
Product updates can meet new needs, but brands still need clear marketing and compelling prices to convert shoppers.
Its Next strategy prioritizes food quality, customer service, and personalization to give diners more reasons to return.
Sustainability helps, but it works best when paired with value, style, and quality.
Retailers risk losing product discovery control, making better search a priority.
Transaction data can lure advertisers, and reach beyond Citi’s app will help unlock more ad spend.
As chatbots influence purchases, brands should make authentic customer feedback central to GEO efforts.
Insurers may scrutinize how firms verify sensitive requests, not just whether the sender is authentic.
Diagnostic delays and dismissed symptoms leave room for better care and patient tools.
Costlier ad-free plans make bundles and ads more attractive, giving marketers more ways to reach churn-prone viewers.
AI can generate hundreds of ideas, produce countless variations of an ad, and churn out storyboards in a matter of seconds. But speed and abundance do not produce work that connects with people.
AI is helping agencies work faster and more efficiently, but savings alone aren’t the end goal. The bigger opportunity is reinvesting those gains in people, creative capabilities, and the judgment that technology can’t replace.
New tools steer discovery and creation, giving brands more reasons to optimize for AI while keeping creative distinct.
A recommendation from a friend once helped kick off the customer journey. Now, AI is playing a bigger role in those early conversations, changing how consumers enter the market and creating new opportunities for advertisers.