Programmatic and addressable ad buying are both growing their share of the linear TV market. But the long-term picture for each is hampered by the overall decline of traditional TV.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
But unsuccessful efforts to apply the same playbook to Kate Spade challenge the company's long-term prospects.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Giant Food is joining rivals in making savings more visible as shoppers stay highly price-sensitive.
Long research cycles and sales planning make pre-event marketing as important as the conversion moment itself.
The platform is turning social discovery into repeat ecommerce buying across generations.
Housing data helps brands reach high-intent consumers early in project planning and discovery.
Walmart’s and Amazon's private labels are highly visible on ChatGPT, raising the stakes for other brands.
Digital tools handle routine tasks, but trusted advisors remain a key way to deepen customer relationships.
US consumers are unlikely to bite for low cash-back rewards gated behind monthly fees.
Projecting exclusivity by partnering with prestige brands and experiences set Amex apart.
Canadian consumers are opening fewer accounts, and more are choosing digital rivals over their primary bank for new relationships.
The drugmaker is also widening the crackdown by calling on social platforms and other digital players to help stop illegal sales.
Zocdoc’s new Gemini integration lets users find and schedule care in one place, turning genAI into a patient acquisition channel.
Snap wants pharma’s ad dollars, with a new format that keeps Rx ads cleaner and compliant, though potential FDA disclosure changes could undercut its value.
Cancer patients turn to peers for practical tips and clinicians for treatment decisions, creating an opportunity for pharma brands to partner with creators and advocacy groups to complement clinical guidance.
Facebook tries to close its creator gap: AI Creator Studio tackles weak creator tools as its US influencer spending share keeps slipping.