Meta lawsuits could alter digital advertising: Four states seek $1.4 trillion from Meta—nearly its market cap—in a case that could prompt marketers to diversify ad spend.
Spotify expands podcast buying: Amazon DSP now reaches Spotify podcasts, making it easier to add high-attention audio to broader media plans.
Show-level data changes CTV buying: Real-time program performance lets marketers compare CPA by show and adjust campaigns before they end.
ActiveCampaign makes martech more autonomous: Its Google Ads tool shows how AI is moving from assistant to hands-on campaign builder.
38.2% of US digital shoppers have not used a retail AI chatbot and aren't interested in doing so, the single biggest response to tools like Amazon Rufus and Walmart Sparky, according to a May survey from Bizrate Insights and EMARKETER.
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley.
Amazon Prime Day 2026 generated record-breaking sales, but the real story lies beneath the headlines: behaviors that signal what retailers should expect heading into the holiday season.
Soccer Shots, an organization of youth soccer clinics at schools and public spaces in the US and Canada, is giving brands an opportunity to build relationships with new and experienced sports families. National and global brands are connecting with Soccer Shots families on the web, and with the orange Soccer Shots jersey that arrives in the mail. Organizations like Soccer Shots are a way for brands to gain a presence in front of sports parents that is very favorable to businesses that support their children’s athletics.
A payments-first approach ties cards, deposits, and rewards together to build lasting banking relationships.
The anniversary sale emphasizes experiences over endless promotions.
Lower-cost business and first-class fares aim to capture new demand.
The engaging format has enticed nearly 2 in 5 shoppers to make a purchase.
Travel AI earns trust, but only before checkout: Platforms use AI for planning and support while keeping booking in human-led territory.
Global growth is expected to hold up, but fresh Middle East tensions pose a threat.
New Trump proposal to require full safety disclosures in TV and radio prescription drug ads could face legal challenges but still accelerate pharma marketers' shift to digital.
World Cup draws record US audiences: US-Belgium set a 42 million viewer soccer record, reinforcing live sports as a rare source of mass reach for brands.
Meta expands AI creation: Muse Image could strengthen Meta’s AI moat and help advertisers streamline social content creation.
AI search rewrites visibility: Search rankings don't predict AI visibility, making third-party coverage and user communities more important.
This FAQ covers YouTube advertising's scale, formats, and strategy considerations for 2026.
Tools and home improvement delivered the strongest ad returns of any industry at $4.56 for every dollar spent in Q4 2025, nearly 2.5x the return clothing, shoes & jewelry advertisers saw ($1.86), according to a Q4 2025 report from SellMetric.