Creative quality is the top reason North American marketers pass on a new agency, cited by 55% of respondents, nearly 7 points ahead of category experience (48%), according to a December survey from RSW/US.
On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
Banking groups are stuck in 2022, and fear is holding back payment modernization.
Prediction markets will go mainstream someday, but touch them now and get burned.
79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad overload dent the app’s credibility.
Though Big Data + Panel is still accredited, the MRC raised concerns about “unusual results.”
In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integrations, storefronts, and affiliate programs are reshaping the journey, and the metrics and org models needed to make always-on creator commerce truly work. Minda Smiley, Senior Analyst at EMARKETER hosts a panel with Cory Weaver, Head of Influence at Gap, Inc. and Alexis Call, Director of Digital Merchandising and Site Experience at Stanley 1913. Listen everywhere you find podcasts and watch on YouTube and Spotify.
LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.
80% of Gen Z video streaming users (ages 18-29) have signed up for a service to watch specific content, then canceled or paused after finishing, according to a January survey from CivicScience.
Email marketing remains a valuable channel for retailers, and incoming AI tools could improve it even more. A new survey by Optimove Insights points to opportunities and challenges for retailers using one of digital marketing’s oldest channels.
The department store’s sales slide and holiday stumbles persist as it leans into value messaging.
Effective IP expansion and local manufacturing drive outsize gains.
With core card functions and customer experience broken, Bilt users feel outrage.
Rising input costs and transit chaos are straining apparel companies’ margins and disrupting shipments.
After multiple false starts, Musk is hoping high APRs and app stickiness gives X a shot at superapp status
Consumers are prioritizing healthy eating, but still leaving room for indulgence.
Intelligent Authorization streamlines acquirers’ processing for a new era of commerce.
GenAI fuels campaigns and live offers, syncing content creation with fan moments.
Novo drops court fights to secure GLP-1 distribution, which will drive other telehealth brands to weigh pharma deals against legal risk.
Standalone telemental health solutions could benefit from health systems' pursuit of online players that drive referrals.