41% of US Gen Z digital audio listeners tune in to improve their mood, compared with 33% of all listeners, according to a March 2026 survey from The Harris Poll and EMARKETER.
CTV competes for budgets, but trust in measurement lags: Proof of leads and sales could help brands judge CTV alongside search and social.
Shoppers don't just tolerate screens in the grocery store. In the right spot, they prefer them. That's the core finding from Grocery TV's In-Store Shopper Perception Report, which surveyed 1,018 US grocery shoppers in March 2026 on their attitudes toward in-store retail media. The results draw a clear line between formats that fit naturally into a shopping trip and formats that fight it. That line determines whether a screen earns goodwill or generates friction, and it's the difference retailers need to understand before they build out their networks.
Captioned content is a user expectation: Subtitles boost ad attention and clarity, making them a creative must—not just an accessibility feature.
Pepsi’s lackluster US performance underscores growing pressure on discretionary grocery categories.
Strong marketing and IP defense helped Levi’s top forecasts, raise guidance, and support premium pricing.
The beauty brand pivots to an overlooked generation with outsized spending power
The warehouse club partners with Weight Watchers to expand its wellness bundle.
Google's AI Mode healthcare ad test signals expanding AI ad inventory, though disclosure-heavy healthcare ads remain excluded for now.
But many doctors aren’t convinced that wearable-generated health data has enough clinical value to influence their decisions.
Issuers need to bolster premium products to secure top-of-wallet status.
Applying offers at checkout gives cardholders instant gratification, securing issuer loyalty.
Credit unions need to beef up rewards where their cardholders spend most—essentials.
AI is increasingly shaping how consumers discover and evaluate products before they buy. As agentic commerce gains momentum, brands are rethinking what it takes to turn AI-driven discovery into completed transactions.
The FCA found banks often misdirect vulnerable customers, risking trust and future account openings.
The bank turned a costly deal into a year-long engagement opportunity, offering banks a playbook for brand equity.
Young adults piece together care through urgent care, telehealth, and apps, challenging primary care providers to rethink engagement strategies.
FIFA rights draw bidders: Netflix, Disney, and YouTube weigh $1.5B+ World Cup bids as tougher US kickoff times cloud the investment.
Brands are adjusting to a different setting for this year's FIFA World Cup, as fans of the tournament, which runs through July 19, follow the action on a highly fragmented array of channels, forcing brands to come up with creative ways to engage them. “Hosting the tournament in North America, specifically in the States, is pulling fans decisively off traditional broadcast and into digital and connected TV (CTV) to follow along,” said Rod Paolucci, global head of marketing at Channel Factory. In addition to streaming the games on a big screen, many viewers will be checking social media and other feeds on a mobile second screen.
Netflix adds more short-form video offerings: New publisher deals could fill in content gaps and help it compete for daily attention beyond binge viewing.