Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.
Iran war rattles ad market: A prolonged conflict could erase $50 billion in global 2026 revenues and upend 2030 forecasts.
Auto lending holds up despite cost pressure on consumers.
Many retail media networks operate independently from core business functions, but staying disconnected may limit how far they can grow. "Most retail media networks essentially were launched as startups within large legacy organizations, and they are tasked to grow and scale quickly in an industry that the rest of the retailer is not familiar with, which is media," said Molly Hjelm, head of retail media for Ace Hardware's RedVest Media network, during IAB’s Connected Commerce event last week.
The lack of a standard definition for agentic commerce reveals a fundamental split in how the industry is preparing for AI’s role in shopping
Backroom inventory test could accelerate higher-margin ecommerce mix shift.
The fourth annual Summer Beauty Sale is set to strengthen its category influence.
Jersey Mike’s and others test investor appetite despite softer discretionary demand.
As the cost of living goes up, legacy players can’t rely on brand loyalty alone—competitive perks win.
Brands can access the retailer’s influencer program and expert video reviews to build credibility and drive sales.
Banks are down but not out.
It's a double warning for banks running old business banking systems.
The drugs will get expedited FDA review and expanded patient access as soon as summertime amid rising consumer interest and clinician caution.
Meta simplifies SMB ad tech: AI upgrades to Pixel and one-click Conversions API cut setup work and lower entry barriers.
In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
Nexstar-Tegna merger tests regulators’ resolve: Court pause spotlights fears that local TV consolidation could tilt pricing power and stifle competition.
Google and TCL turn TVs into chat interfaces: With Gemini handling discovery, CTV ads must evolve as viewers expect answers, not interruptions.
Creators are all in on AI: They save hours generating and editing with AI as engagement and efficiency grow.
Google trims bad ads: It deployed Gemini to block 8.3 billion ads and 24.9 million accounts in 2025, helping legit ads appear in safer environments.
In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify.