A 625% jump in video sponsorship revenues shows the value of repeat engagement as search referrals decline.
More precise placements help advertisers drive results without relying on large impression volumes.
Travel brands' YouTube Shorts held viewers for 76.3% of the video on average in Q2 2026, up from just 17.0% a year earlier, according to a recent report from Dash Social.
Marketers and retailers face an ongoing challenge: showing stretched shoppers that they understand customer budgets without making their brands feel like a bargain bin.
Its wide range of price points and occasions lets shoppers trade down or up without leaving the portfolio.
Richer perks can attract younger professionals priced out of premium cards and build loyalty for future upgrades.
The agency alleges widespread overcharging, showing how price inaccuracies can quickly become a trust and regulatory problem.
Shop the Look improves a familiar recommendation tool rather than reinventing how consumers shop
Venmo and BNPL can broaden its reach, but neither fixes weakness in its core payments business.
Weak retailer adoption ends a costly smart-cart experiment and removes the linchpin of its in-store ad strategy.
New buying access helps advertisers connect early-stage inspiration with lower-funnel channels.
Despite strong earnings, weaker revenue per product shows why banks must turn cross-selling into engagement.
Some 11% of working-age adults are uninsured, and nearly half lack adequate coverage, adding urgency to a key midterm issue for voters.
Marketers have more opportunities to educate female patients on how menstrual and menopausal changes are linked with heart health.
The ruling allows disputed efficacy claims to stay on air while their accuracy remains unresolved.
In Q4 2026, we analyzed 3,210 ChatGPT and 3,210 Google Gemini recommendations across eight media and entertainment categories to compile the AI Visibility Index.
The hire could boost its content lineup, though YouTube remains the safer choice for podcast advertisers.
As the 2026 World Series wraps up, Major League Baseball (MLB) has a gameplan to engage family audiences and future fans in the offseason. A new partnership with the ad-supported video-on-demand (AVOD) platform HappyKids, which began in August, aims to expand MLB’s reach, providing kids and families with year-long baseball viewing. Under the partnership, MLB Clubhouse, MLB’s roster of youth-focused programming, runs on HappyKids, making it the first major sports league collaboration for the AVOD outlet.
New long-form and episodic formats give brands more room for storytelling and open new sponsorship opportunities.
Weekly reach among US adults hits 86%, twice marketers’ estimates, risking missed audiences.