Nearly half (47.1%) of US digital shoppers haven't used a retail AI chatbot and aren't interested in trying one, according to an August survey from Bizrate Insights and EMARKETER.
Three in 4 US consumers spend money on music in a typical month, and about 20% of those consumers spend across more than five music-related activities, according to Luminate data shared during an Advertising Week New York (AWNY) panel this month.
Health problems are a serious matter, but for people living with such conditions, humor can make difficult conversations easier to endure. For advertisers, finding that humor without trivializing someone's experience is a much harder assignment. At a panel during Advertising Week New York, executives and comedians discussed how brands can use humor when the subject is sensitive and the consequences of getting it wrong are significant.
TV ad reach among US adults ages 25 to 34 grew in all seven industries tracked, and every category topped 31 million viewers, up from just two above 30 million in June 2025, according to a June report from Samba TV.
Slower click gains and higher CPCs are forcing advertisers to reassess ROI.
CPMs offer affordable reach, yet weak measurement and crowded ad breaks complicate returns.
Social media ads purchased through retail media networks will be a small slice of both markets in 2026. Only $1.3 billion will flow toward them, representing just 2% of retail media ad spending and roughly 1% of all social media ad spending, according to EMARKETER's forecast and our analyst Sarah Marzano.
Commerce media has spent years expanding beyond retailers’ owned and operated properties. But getting inventory onto social platforms, connected TV (CTV), and the open web doesn’t create demand on its own. Advertisers need a reason to use it. That’s particularly true on social, where just $1.3 billion will flow from retail media networks (RMNs) this year, representing less than 2% of retail media ad spending, according to EMARKETER’s forecast. “As we've watched the market evolve, it's become pretty clear that building more inventory and more supply doesn't automatically guarantee advertiser demand, especially in channels where brands have established buying partners and workflows,” said EMARKETER principal analyst Sarah Marzano, in a talk at Advertising Week New York on Monday. For Instacart, the opportunity is to make advertisers’ existing media buys more effective rather than force them into another buying platform. Its partnership with Pinterest offers a test case for that strategy, combining Instacart’s purchase data with a platform built around product discovery.
Its UK expansion pairs affordable luxury with direct product comparisons to appeal to shoppers focused on quality and value.
Rising fuel expenses could eat into the savings retailers planned to pass on through tariff refunds.
Walmart and Amazon control most of the channel, leaving traditional grocers fighting for a smaller share.
Despite interest in AI shopping tools, brands need verified imagery and real reviews to earn trust.
Minimizing digital screens may protect its store experience, but at the possible expense of retail media dollars.
Issuers may lean harder on exclusive travel, music, and sports experiences to preserve premium-card value.
For Rocket Mortgage, sports marketing isn’t primarily about reaching the biggest possible audience. It’s about making a mortgage lender relevant to consumers long before they’re ready to buy a home. The lender is using partnerships with the NFL and Detroit Lions, major events like the Super Bowl, and experiential activations to build awareness, affinity, and advocacy. The strategy reflects the realities of a category where purchase cycles are long and recommendations still matter.
Early signs of dissatisfaction can trigger personalized marketing to stay ahead of competitors.
With 79% wanting professional guidance, banks can build relationships that prevent costly decisions.
This builds on its series of partnerships in China—a major hub for novel cancer drug development.
In today’s podcast episode, we discuss whether Meta is best positioned to launch a personal AI agent like Muse, which use cases are most likely to drive adoption, and how we’ll need to rebuild the internet for this new reality. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, and Principal Analysts Yory Wurmser and Max Willens for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Platforms can rewrite content rules quickly, making crawler controls and policy monitoring urgent priorities.