56% of millennials listen to digital audio daily, the highest share of any generation and well ahead of Gen Z's 47%, according to an April report from The Harris Poll and EMARKETER.
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending thousands on a vacation, how uncertainty influences the way people make decisions, and why being a smart shopper is becoming part of our identity. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Grace Broadbent, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business.
YouTube passes Spotify in UK podcasts: The margin is small, but the change makes video harder for brands to treat as optional.
Amazon Prime membership fell to 54% of US adults in June 2025 before rebounding to 64% by May 2026, keeping it the most widely held retail membership by a wide margin, according to a June report from Bizrate Insights and EMARKETER.
Data-driven expansion and service-led experiences show why physical retail still matters in menswear.
Health advice is the No. 1 reason consumers turn to AI for guidance, putting greater pressure on physicians to correct inaccurate information.
Lower energy prices mask stubborn costs for gas, groceries, and other essentials.
Mexico marks a high-profile expansion, though Canada and Europe may offer a smoother path than competing with authentic local cuisine.
Native integration brings on-demand delivery to thousands of merchants.
Ingredient removals and limited public details could shape consumer perceptions before investigators reach conclusions.
Issuers should design products around value and essentials as consumers demonstrate resilience
Ohio’s biggest credit union emphasizes advocacy over product pitches.
Agentic AI beat static allocation models in tests, providing a glimpse into the future of banking AI.
Record profits came from underwriting, trading, and financing.
Issuers should design products around value and essentials as consumers demonstrate resilience.
Legal cases over Tylenol use during pregnancy and autism pull Kenvue and retailers back into a fight that could test consumer trust.
Biogen's early stage therapy will prompt health systems and providers to rethink how they care for Alzheimer's patients remotely.
Streamer content recommendations lose influence: Fragmented discovery journeys add impression touchpoints but remove platforms’ control.
The agency forms an entertainment practice to compete for integrated brand work as rivals broaden their sports and culture capabilities.
Nike took advantage of the FIFA World Cup by spotlighting its new, soccer-focused X2 collection through community watch parties and in retail spaces. The effort, which ran through June, shows how retail can expand with targeted experiences that match specific fan interests.