Brands that offer real-time updates and hassle-free refunds can turn theft frustrations into loyalty wins.
Tailoring marketing to Gen Alpha is proving critical for brands looking to capitalize on their emerging influence.
Instagram's explosive EU audience growth compared with Facebook's slowing momentum means advertisers should follow suit.
As consumers become adept at ignoring ads, avoiding dreaded ad fatigue requires brands to prioritize creativity and interactivity.
On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore the core building blocks of AI innovation, what partnering with Amazon Ads looks like in practice, and advice for leaders or teams who don’t come from technical backgrounds but need to build or use AI systems. EMARKETER Senior Director of Content Jeremy Goldman speaks with Adam Epstein, co-founder and CEO of Gigi. Listen everywhere you find podcasts, and watch on YouTube and Spotify.
The share of consumers who view generative AI as a negative disruptor in the creator economy has nearly doubled, jumping from 18% to 32% since November 2023, according to a July survey from Billion Dollar Boy and Censuswide.
Industry leaders believe 2026 will be about the evolution of shopping. Consumers have changed the way they discover products and consider purchases, whether on social media or through genAI-powered conversational searches. In the upcoming year, retailers will be leveraging data to support more relevant in-store experiences and adapt dynamically to individual shopper journeys. Here are some important ways that marketing experts see this happening.
Retailers faced a challenging year as economic factors, new technologies, and changing consumer behaviors reshaped the landscape. Here are our top five stories from this past year and what they meant to a tumultuous industry.
Regulatory crackdowns, digital dominance, and AI adoption forced marketers to rethink strategy, spend, and compliance across the year.
Pharma, startups, and the federal government piled into virtual care with new platforms and partnerships.
Wegovy pill offers a needle-free, lower-cost option that could broaden patient access.
Audiences say TV is the most acceptable place for advertising, but amid the shift to digital for younger buyers, a balanced approach is critical.
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Temu and Shein face a highly uncertain future, with both at the mercy of global trade policies amid growing tensions over ultra-cheap Chinese exports.
Most retailers are still in the early stages of genAI adoption; while results are limited thus far, companies are bullish about opportunities for efficiency gains and improved CX.
Reddit ad spend is growing 46.3% YoY, more than double Instagram's growth rate and five times TikTok's, according to a November report from Sensor Tower.
The Trade Desk is laying off fewer than 1% of its 3,900 employees, a small reduction that nonetheless comes at a pivotal competitive moment. The cuts follow notable departures and last year’s major reorganization, as TTD prepares for an AI-first future centered on Kokai. Agencies say Amazon’s DSP is winning share with lower fees and strong performance, pushing TTD to negotiate pricing and offer service incentives once considered off-limits. At the same time, scrutiny over transparency, reseller accountability, and TTD’s OpenAds wrapper is rising. For marketers, the moves signal a company recalibrating—not retreating—as it works to steady growth heading into 2026.
"Creativity is not just a nice-to-do activity, but in fact, it's something that is a critical life skill for kids and an incredible kind of a joyful moment of expression for adults," said Victoria Lozano, CMO at Crayola, on a recent “Behind the Numbers” podcast. For more than 120 years, Crayola has been woven into childhoods. Now in the second year of its "Campaign For Creativity," the iconic brand is expanding its mission beyond art supplies to position creativity as an essential skill for today's digital-native children.
Mercury has filed with the Office of the Comptroller of Currency (OCC) for a national bank charter and applied to the Federal Deposit Insurance Corporation (FDIC) for deposit insurance. By obtaining a bank charter, Mercury will de-risk by eliminating the need for partner banks and putting banking services entirely under its control. Partnerships between fintechs that are bank lookalikes and sponsor banks are giving way to the next wave of licensed financial institutions (FIs) and a new definition of “traditional banking.”