60.9% of US marketers prioritize generative insight summaries as their top AI enhancement for next-gen marketing mix modeling (MMM), nearly double the share focused on dynamic learning features, according to an October 2025 survey from EMARKETER and Rakuten.
In place of the monthly retailer rankings, “Behind the Numbers” has launched the Unofficial Monthly Retailer Awards (UMRAs). Each month, the awards will spotlight retailers that stand out in three key categories: Most impactful campaign, best in-real-life initiative, and best under-the-radar move. Analysts will nominate standout brands, and host Suzy Davidkhanian will select the winners based on their cases.
Behaviors vary between kids with Gen X vs. millennial parents.
Banks’ focus has been rationalizing and renovating their physical footprints.
It’s an early mover among traditional financial institutions.
This FAQ explains what attention metrics are, why they matter now, and how advertisers can use them to improve media performance beyond viewability.
57% of ad buyers will prioritize creator ads in 2026—but success will be driven by repeat partnerships with genuine brand advocates.
Apple’s global iPhone base creates a logged-in ad ecosystem where identity, intent, and commerce never leave Apple’s rails.
The deal could be mutually beneficial as both look to grow their ecommerce influence.
Shoppers will spend $29.1 billion—nearly $200 per person—on loved ones, friends, and pets.
Saks Off 5th’s struggles show that clear value and disciplined assortments fuel off-price growth more than brand pedigree.
WPP Production is centralizing execution to serve today's always-on world of content creation.
International and commercial spending, along with value-added services, drove the network’s revenues.
Visa promises cardholders cash-back rewards in new accounts, but lacks the ability to enforce.
Visa promises cardholders cash-back rewards in new accounts, but lacks the ability to enforce.
Removing delivery and service fees targets cart abandonment and larger orders.
D2C pharma brands must ensure their cash-pay programs and telehealth ties are transparent and compliant with anti-kickback laws.
Better-staffed pharmacies could become Walmart’s edge, even as more consumers move online.
Studies link higher AFib detection to watch wearers, strengthening wearables’ medical case.