As FAST audiences expand, brands can connect social and streaming campaigns to reach ad-receptive viewers.
A broad ad tech crackdown could obscure customer journeys, forcing advertisers to rethink spending with Apple.
Block, parent company of Square, Cash App, Afterpay, and Tidal, partnered with ecommerce relevance technology company Rokt to deliver personalized offers at checkout. The partnership has evolved from a single-product integration into a model for scaling partnerships across multiple business units while maintaining customer experience quality.
The limited shelf life of Halloween raises the stakes. Seasonal campaigns don’t have months to turn awareness into consideration and eventual purchase. The path from creator content to checkout needs to be easy to follow, for consumers and marketers alike.
56 million US shoppers have abandoned carts over dearth of payment options, making broader wallet support a checkout necessity.
Lower items per order and weaker delivery sales show diners are becoming more selective.
Cost cuts could fund lower prices and store upgrades, but reversing share losses will require stronger reasons to visit.
Restaurant prices rose 3.4% YoY in July, while grocery prices rose 2.6%, a 0.8-point gap that's less than half what it was last winter, according to an August report from the US Bureau of Labor Statistics.
Wraps and creator content are helping reconnect the brand with Gen Z, though a sustained recovery remains unproven.
Slower growth is prompting more investment and new functional drinks as PepsiCo tries to sustain the brand's relevance.
Citi and Wells Fargo need stronger premium experiences to close the gap with Chase.
Building internally can protect customer data and secure the customer relationship.
They can stand out with personalized, human support and smarter savings options.
Its airport lounges could build brand recall, though limited physical exposure may blunt its impact.
They are creating a new training model to prepare future physicians to use AI in patient care.
AI companies and healthcare providers must ensure transparency about how health information is used and make it easy to revoke or delete access.
Trusted short-form content appeals to Gen Z, giving platforms a way to engage viewers between releases.
Integrated media, data, and AI attract major accounts, leaving smaller rivals to prove their value.
The expansion brings more campaign goals under AI, making independent performance checks imperative.
As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation. For years, CTV advertising has operated on a foundational assumption: demographic cohorts such as age, gender, and income are the best proxy for consumer intent. That assumption still shapes buying today: nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, per a July 2025 Gracenote survey.