AI is speeding up B2B buying without making decisions easier. Buyers move through early research faster and with less vendor contact. Marketers need clear, specific, consistent information across touchpoints—or risk losing ground in evaluation.
While digital in-store retail media remains a small fraction of total retail media spend, the real challenge is integrating digital formats into physical stores thoughtfully to create a cohesive customer experience rather than a fragmented one.
New shoppable placements, unified logins, and strong results tie streaming ads to measurable sales impact.
Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.
Higher fuel, freight, and inflation threaten margins as shoppers grow more price conscious.
A new 8% package fee risks compounding volume declines as Amazon reevaluates its shipping mix.
As consumer spending flattens, issuers and networks are competing for SMB and corporate spending for growth.
Offering in-app subscription cancellations can prevent younger consumers leaving issuers for fintechs.
Digital formats and trusted clinical settings are turning it into a performance channel driving treatment discussions and uptake.
With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.
Merck’s nearly $7 billion acquisition bolsters its cancer portfolio as blockbuster Keytruda nears patent cliff.
When choosing where to buy prescription drugs, brand loyalty takes a back seat to price and access where they already shop.
51% of UK/US content and creative professionals say they're using AI to accelerate creation, tagging, or organization, it's the top method for improving content production, ahead of cross-team collaboration (41%) and performance measurement (38%), according to a November 2025 survey from Canto and Ascend2.
When streaming services feel alike, price hikes or removed content can lose subscribers, upending media plans.
Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.
Cuts at Meta, Epic, and Sony recast immersive bets around monetizable user-generated content and cross-platform assets.
A verdict that their feed designs are addictive could yield warnings to users, tighter ad rules, and legal reforms.
73% of consumers shun brands near misinformation—yet media dollars still flow there unchecked.
New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.