Brand YouTube videos that run 1 to 3 minutes earned a 2.2% organic engagement rate, more than seven times the 0.3% for videos between 3 and 20 minutes, according to Q2 2026 data from Pixability.
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from those relying primarily on nostalgia, and what physical stores need to offer to give consumers a compelling reason to visit. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Arielle Feger, and Claire’s Chief Merchandising Officer, Jillian Cueff.
Live sports is becoming a bigger part of streaming advertising, but reaching fans is no longer enough. As sports rights migrate to streaming platforms and advertisers gain access to new formats, brands are under pressure to demonstrate that their investments are influencing consumers, not simply generating impressions. For Amazon, that means expanding its sports portfolio, attracting advertisers that traditionally haven't invested in sports, and developing ad experiences that complement the action rather than interrupt it.
Amazon is on the verge of overtaking Costco as the second-largest US consumer packaged goods (CPG) retailer, with an 8.1% market share compared with Costco's 8.2%, according to Numerator. Walmart still leads with 20.8%, but Amazon's rapid growth in grocery has put second place within a tenth of a point.
Sponsored messages on journal and society sites are most likely to prompt action.
As FAST audiences expand, brands can connect social and streaming campaigns to reach ad-receptive viewers.
A broad ad tech crackdown could obscure customer journeys, forcing advertisers to rethink spending with Apple.
Block, parent company of Square, Cash App, Afterpay, and Tidal, partnered with ecommerce relevance technology company Rokt to deliver personalized offers at checkout. The partnership has evolved from a single-product integration into a model for scaling partnerships across multiple business units while maintaining customer experience quality.
The limited shelf life of Halloween raises the stakes. Seasonal campaigns don’t have months to turn awareness into consideration and eventual purchase. The path from creator content to checkout needs to be easy to follow, for consumers and marketers alike.
56 million US shoppers have abandoned carts over dearth of payment options, making broader wallet support a checkout necessity.
Lower items per order and weaker delivery sales show diners are becoming more selective.
Cost cuts could fund lower prices and store upgrades, but reversing share losses will require stronger reasons to visit.
Restaurant prices rose 3.4% YoY in July, while grocery prices rose 2.6%, a 0.8-point gap that's less than half what it was last winter, according to an August report from the US Bureau of Labor Statistics.
Wraps and creator content are helping reconnect the brand with Gen Z, though a sustained recovery remains unproven.
Slower growth is prompting more investment and new functional drinks as PepsiCo tries to sustain the brand's relevance.
Citi and Wells Fargo need stronger premium experiences to close the gap with Chase.
Building internally can protect customer data and secure the customer relationship.
They can stand out with personalized, human support and smarter savings options.
Its airport lounges could build brand recall, though limited physical exposure may blunt its impact.
They are creating a new training model to prepare future physicians to use AI in patient care.