TikTok leads short-form video views, while Instagram drives engagement: The findings make reach and interaction distinct priorities.
Strong recall and ad tolerance give brands an edge, but frequency caps are key to avoiding fatigue.
This FAQ examines how quickly benchmarks are expected to grow, where marketers are directing their spending, and what those choices will mean.
Google dodges trust-busting ruling: A series of ad giant legal wins solidifies their dominance.
This FAQ covers Meta's ad business scale, where the inventory is growing, and how advertisers should plan.
Just 15% of US parents of school-aged children will do their back-to-school spending in early July this year, down from 28% in 2025 and roughly even with 2019's 14%, according to a July report from Deloitte.
The retailer looks to restaurant delivery to drive consumers to open its app and place orders more frequently.
Partnerships now matter as much as share, logistics, and category depth.
Experiences designed for children can increase spending by shaping where families choose to shop.
Costco, Couche-Tard, and Lowe’s all point to more careful baskets and weaker discretionary spend.
X may have a captive audience with creators, but it still has to sell them on keeping deposits in its super app.
Multimedia replies give brands richer consumer insights, but engagement quality is more important than volume.
AI can fill capacity gaps, but marketers still need to sit in the driver’s seat.
Its scale could challenge US banks, but rivals have about 18 months to strengthen digital offerings.
Pharma brands and marketers can reduce prescription abandonment by clarifying benefits, expectations, and savings options.
This FAQ covers who influences the wellness shopper, where they buy, and how brands should market responsibly in 2026.
The agency is expediting reviews to help manufacturers boost estradiol patch supplies and limit treatment interruptions as HRT demand rises.
Signs point to the broader "touch grass" shifts elsewhere, from phone-free events to Gen Z's own efforts to cut screen time while engaging in phone-free concerts and venues.
Brands can test the new feature with story-led creative, then compare results with 6-second views.
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.