Brands can find creators and activate ads in one hub, with efficiency gains depending on careful oversight.
New no-code rewarded video placements could give marketers more ways to reach players without disrupting gameplay.
Agentic commerce has moved from buzzword to balance sheet, and the numbers prove it. AI-driven commerce is projected to grow from under $50 billion this year to nearly $300 billion by 2030, rising from roughly 3% to 15% of total US e-commerce sales.
On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retailers still have time to make to their digital marketing, promotional, or customer-experience strategy. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Arielle Feger.
Walmart's Medicare Advantage tie-up with health insurer Scan tests whether trusted retailers can influence health choices without directly providing care.
Savers value high-yield accounts, giving banks a timely way to attract funds as borrowing gets costlier.
Expanding its fulfillment network could encourage more grocery spending while narrowing Walmart's convenience advantage.
But growing challenges could lead to slower growth during the holidays.
Brands are relying more heavily on American shoppers as weaker spending in China and other regions reshapes the market.
High-intent AI referrals make structured data, conversational search, and easier checkout worth investing in now.
Venmo's interactive storytelling may outlast passive views, but costly production makes conversion critical.
Mondelēz is adding new packs, labels, and marketing to protect the brand from private-label gains.
Google owns six of the 15 most-visited US smartphone apps, led by YouTube at 176.7 million unique visitors and 75% reach, according to July data from Comscore.
AI is rewriting the shopping journey, and marketers have to follow it. That means watching how brands show up in large language models (LLMs), and how they engage customers arriving through AI-driven searches. This is the “intelligence revolution.” “The intelligence age is gaining steam,” said Stephanie Paterik, vice president of insights at EMARKETER, in her keynote presentation at this week's Future of Digital Summit. “One billion weekly ChatGPT users worldwide is a number that OpenAI hit just this month. Sixty-nine percent of CEOs around the world tell us that AI is changing their business, not just how they send an email or craft, you know, a report, but how they are fundamentally operating.”
Self-serve DSPs can make testing more routine, but reach, attribution, and brand safety need scrutiny.
Breeze agents use fresh customer data to spot gaps and act, reducing the distance from insight to execution.
Programmatic scale makes CTV easier to buy, but fresh creative will be key to avoiding ad fatigue.
Lower CPCs and solid CVRs make the platform a cost-efficient complement to Google search.
24.9% of US internet users searched for auto insurance information online, nearly double the 14.3% who looked up a new vehicle, according to an August report from Comscore.
For the modern B2B marketer, the AI revolution can often feel less like a streamlined future and more like a high-stakes construction experiment.