Adults ages 18 to 24 make up just 12.7% of US unique visitors to Instagram, barely ahead of the 65+ crowd at 12.2%, according to a July report from Comscore.
The placement contradicts past promises and raises questions about ad-supported features.
Every retailer heading into the back half of 2026 knows consumers are stretched, and most plan to win them through price. That assumption is only partly right. Some shoppers still have room to spend and just need a reason to feel good about it. Others are counting every dollar and have learned to distrust the retailers asking for it. Treating both groups the same, or treating the whole market as simply "trading down," is how a promotion or a pricing strategy that should work ends up falling flat.
A new president will oversee efforts to revive traffic as value deals lose their potency.
Brand breadth, loyalty, and physical stores are helping it take share in a soft market.
Its tokenized deposits enable faster settlement today while positioning businesses for a shared blockchain network.
The new Stablecard platform risks confusing customers and complicating branding.
CPG brands such as P&G are betting consumers won't cut back on wellness spending, favoring premium supplements like Thorne’s over cheaper alternatives.
Brands are using product enhancements to defend share, though that alone may not be enough.
Target aims to shape meal discovery, while Ahold Delhaize offers a more direct path to conversion.
Pinterest urges holiday advertisers to start soon: Brands that wait risk missing shoppers who research and buy well before Black Friday.
Their “always online” presence means they encounter a steady stream of health information. Simple, evidence-backed wellness claims align with their health goals.
Travel co-brands are moving upmarket to court affluent passengers but still have to deliver on value.
Pinterest turns AI into ad gains: The company’s improving ad tools and commerce capabilities give marketers more reasons to include Pinterest in media plans.
Consumers may ask Siri questions before opening bank apps, making AI a key channel for financial guidance.
Half of US podcast listeners consume health podcasts, giving health and pharma brands opportunities to tailor messaging to audiences interested in fitness, nutrition, or specific health conditions.
Spotify falls short of user forecasts: Engagement remains healthy, but uneven ad performance adds demand for stronger measurement.
Paramount’s Q2—no merger, and no growth: Ad prices might soften as the company’s mega-merger.
The NFL’s fan base is broadening, and advertisers now have a more diverse audience to reach over live digital channels. The upcoming season, which kicks off with its first preseason game August 6, will have more international games than ever as the league continues to grow a global audience. US digital live sports viewership will reach 122.7 million, up 6.1% YoY, according to EMARKETER’s forecast. The NFL’s current media rights agreements include two streaming-exclusive deals (Netflix and Prime Video), and four deals with broadcasters that include linear retransmission on streamers (ESPN, Paramount+, Peacock, and Fox One).
Retailers pulled out creative stops in July, from Nike's star-studded World Cup campaign to Lego's massive trophy installation in New York City. Here are the brands that broke through the noise, created memorable experiences, and made strategic bets on their future.