As advertisers become more selective, commerce media partners must show what they can deliver beyond audience reach and first-party data. Commerce media networks have spent years building advertising businesses around their access to shoppers and purchase data. Now, with more networks competing for budgets, advertisers want to know what that access is actually worth.
Prime members generate twice the average revenues per user, giving banks a new reason to worry.
The steady growth of out-of-home (OOH) and rapid expansion of digital out-of-home (DOOH) is enhancing the way retailers and brands influence consumers out in the physical world.
Pharma marketers should prioritize treatment continuity by addressing practical barriers to medication access.
Some 40% of shoppers are comfortable with brands using AI to personalize direct mail offers to their interests, the top use, but only 29% say the same about AI-made images of people, according to a September report from Lob.
In today’s podcast episode, we explore three of the biggest questions surrounding OpenAI: What if the company had chosen a business-focused approach over the consumer market? How much can OpenAI realistically expect to generate in advertising revenue by 2030? And how will the company address the potential effects of ChatGPT on young people? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Consumer Insights Analyst Paola Flores-Marquez for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The platform is courting marketers as it shifts its value to monetizing engagement.
For most B2B marketers, email is how they find new business, but those inboxes are changing fast. AI assistants now summarize and rank messages before a buyer reads a single line, which means a machine forms the first impression of a campaign. "AI-powered inboxes are introducing another layer between B2B marketers and their buyers," said EMARKETER analyst Kelsey Voss. "AI assistants can summarize and prioritize messages before buyers read them, giving marketers less control over how their emails are first encountered and interpreted."
Higher feed engagement gives B2B and consumer brands new ways to build awareness through credible industry voices.
Some 40.8% of Amazon Prime subscribers bought household supplies digitally in the past month, nearly double the 22.7% of nonsubscribers, according to a September survey from Bizrate Insights and EMARKETER.
The Prime perk gives Amazon more control over restaurant orders and another way to capture member spending.
Retail marketers are starting to lose the moment of choice to AI as AI search and assistants are seeing increased use in shopping.
As shopping journeys span more retailers, platforms, and media channels, reaching consumers across those touchpoints is becoming increasingly complex. Connected retail media networks can help brands reach consumers from discovery to purchase without managing separate campaigns for every channel.
The standalone experience could attract intentional shoppers, giving brands a new platform to drive repeat purchases.
The DoorDash-Instacart deal could reduce merchants’ bargaining power while creating new opportunities for Uber.
The retailer's strong sales show that department stores can draw shoppers and drive growth with unique brands, better service, and in-store experiences.
The platform’s AI-powered targeting lets brands reach shoppers across 14 European markets before and after orders.
Affordable products, smart acquisitions, and broad distribution drove 51% growth in fiscal Q2 2027.
Automating labor, marketing, and back-office work can deepen loyalty as operators grapple with higher costs.
In September 2026, we analyzed 11,250 ChatGPT and 11,250 Google Gemini recommendations across 23 retail store categories to compile the AI Visibility Index.