TikTok viewers watch an average of 31% of a brand's video, and media and entertainment brands lead at 34%, according to a report from Dash Social.
In today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the signals that help retailers identify each shopper’s mission, and what happens when those signals don’t align. We’ll also discuss whether shoppers arriving from Google, Instagram, or ChatGPT have different types of intent, and what retailers can realistically adjust before the biggest shopping weeks if they’re seeing unexpected signals. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Kristi Carlson, Vice President of Digital Technology at Kendra Scott.
Sky Canaves, EMARKETER’s principal analyst covering retail and ecommerce, told us how consumers' relationship with AI varies by product category and what assurances they need to build trust in the technology.
Pharma’s deep pockets are driving AI platforms to bolster drug development despite limited evidence of the tech’s clinical and financial impact.
AI is rapidly changing how advertisers plan campaigns and allocate budgets, but a fundamental problem remains: The technology can optimize for cost, reach, and clicks without necessarily understanding what makes a media investment valuable. AI platforms need publisher expertise, advertiser input, and measurable trust signals to improve media decisions. Industry leaders explored why at an Advertising Week New York panel. AI built around real marketing problems can deliver more meaningful recommendations than automations and agents added to existing workflows, according to panel experts.
Nearly half (47.1%) of US digital shoppers haven't used a retail AI chatbot and aren't interested in trying one, according to an August survey from Bizrate Insights and EMARKETER.
Three in 4 US consumers spend money on music in a typical month, and about 20% of those consumers spend across more than five music-related activities, according to Luminate data shared during an Advertising Week New York (AWNY) panel this month.
By helping customers play, discover, and connect, the retailer is looking for differentiation beyond price and selection.
A 23% ROAS advantage makes fresh ads a valuable tool for attracting deal-hungry shoppers.
Livestreams and repeat buyers reward brands that align media, merchandising, and inventory planning.
Bundling Walmart+ and Sam’s Club Plus could revive subscriber gains and encourage members to spend more.
Creator incentives and better tracking could help close a purchasing gap and retain talent.
Its tools can attract entrepreneurs early, but converting them to full-service customers is the next test.
High mortgage rates and rising prices are keeping consumers from moving, forcing brands to inspire existing homeowners to spend.
Payment Switch could attract customers tired of fees and poor service while removing a key barrier to leaving.
A 10% bundle discount tests whether savings can persuade beauty shoppers to try third-party AI commerce.
Stable delinquencies may give issuers room to acquire customers without abandoning disciplined underwriting.
Health problems are a serious matter, but for people living with such conditions, humor can make difficult conversations easier to endure. For advertisers, finding that humor without trivializing someone's experience is a much harder assignment. At a panel during Advertising Week New York, executives and comedians discussed how brands can use humor when the subject is sensitive and the consequences of getting it wrong are significant.
Cosmetic, muscular, and emotional changes experienced by GLP-1 users often emerge within three months, making early telehealth and HCP guidance essential.
Doctors flock to OpenEvidence for clinical answers, giving drugmakers insights to deliver more relevant ads.