In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify.
Netflix expands ad playbook: Amazon DSP data, vertical video, and new formats could court CTV advertisers.
Reddit rewards relevance: Brands earn trust by asking, crediting users, and inviting debate—not posting promos. Read online
Rising gas prices are the visible face of the current energy crisis, but the real impact on retail runs much deeper. "Energy touches everything,” said our analyst Suzy Davidkhanian on “Reimagining Retail.” “It acts more like a tax on fixed costs like fuel and utilities, leaving less room for everything else.”
Widespread adoption of end-to-end autonomous commerce would accelerate ecommerce growth in the US and other major markets.
Roku’s scale reframes its ad story: 100 million homes enable event-led, data-rich campaigns—though Amazon and YouTube still lead in CTV dollars.
Shoppers can enlist couriers to return unwanted items and receive instant refunds—for a price.
The TV commerce pioneer failed to evolve fast enough as social platforms captured growth.
A divide between discretionary and essentials leaves rivals to compete on convenience or discovery.
Authenticity anchors brand value: 85% of buyers reward authenticity with higher spend; 52% exit after one poor experience.
Mounting competition and cost strain push Papa John’s and Pizza Hut to reset.
An all-in-one value of prepaid balances, loyalty rewards and promo points increases the value of its digital wallet for shoppers and retailers alike.
The issuer stands to pick up positive brand association with the NFL’s strong reputation.
The ease of getting loans makes installments attractive for rent and groceries—and easier to default later.
The $625 million raise signals Wall Street’s conviction in durable GLP-1 weight loss drug demand even as more players crowd the field.
Nearly half delay or skip doctor visits, turning to over-the-counter and at-home remedies to save money.
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Disney’s $10 million Super Bowl commercial pitch: Advertisers balk at early pricing and could eye other buys if value doesn’t match hype.
Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.