Marketers gain a new way to reach high-intent shoppers, provided ad clutter doesn't erode trust.
B2B buyers are researching solutions long before they enter the sales pipeline. New research from Factors.ai reveals why engaging buyers earlier, reaching more stakeholders, and combining paid and organic strategies can lead to stronger business outcomes.
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Walmart+ and Sam’s Club memberships? Will its agentic initiatives give it an edge over Amazon? Plus, more. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Principal Analyst Zak Stambor.
Big banks may rethink expansion plans and court both parties as congressional oversight intensifies.
Attain data lets advertisers target shoppers based on purchases at rival retailers, strengthening Amazon’s media pitch.
Value deals improved sales trends late in Q3, but discounts alone haven’t been enough to stem declining visits.
New analytics tools help retailers optimize sites for bots that research, recommend, and buy.
Bigger Cash App loans and more Afterpay options can lift revenues, but loyalty depends on ease and better rewards.
Some 49% of Gen Zers have found out more than once that they owe more than they expected, according to a September report from Spinwheel.
CVS' breakup tests standalone pharmacy economics while potentially redirecting regulatory scrutiny toward integrated rivals like UnitedHealth.
A 10.7% rise in monthly sessions creates new ad opportunities, with host-read spots particularly promising.
New disclosure rules could build consumer trust while adding time and scrutiny to creative workflows.
AI agents will quickly build new audiences, giving advertisers more opportunities to improve campaign ROI.
In today’s podcast episode, we discuss what makes certain moments GIF-worthy, how young people are changing the way GIFs are created, shared, and understood, and how brands use GIFs to connect with and engage their audiences. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Lindsay Aston, Senior Managing Director at GIPHY, for the discussion.
The beta format could turn content discovery into measurable conversions across its vast CTV audience.
Some 41.2% of US digital buyers ages 35 to 54 bought apparel online in the past month, 12 percentage points ahead of those ages 18 to 34, according to a September survey from EMARKETER and Bizrate Insights.
Growing AI adoption doesn’t automatically bring growing trust. AI is becoming a bigger part of how consumers search, shop, connect, and make decisions. As its role across the customer journey expands, retailers and marketers need to know where consumers are comfortable relying on it, where skepticism remains, and how their own use of AI can strengthen or undermine the trust they’ve already earned. In a new EMARKETER guide titled "AI, authenticity, and the changing dynamics of consumer trust," our analysts and industry leaders give their perspectives on how AI is changing consumer trust, what puts that trust at risk, and what marketers can do to earn and maintain it.
Pinterest is making a decisive move from a walled garden to an open marketplace. With the launch of Programmatic Deals, facilitated primarily through Magnite, Pinterest is opening its premium display and video inventory to major demand-side platforms (DSPs) including Amazon Ads DVA+, Google Display & Video 360, and Yahoo DSP.
Whoop’s partnership with Ulta opens a new sales channel as consumers combine health, wellness, and beauty spending.
But repairing client relationships will take more than enterprise payments and AI savings.