Toyota Group drew 9.2 million unique US visitors in April, edging Ford's 9.0 million in a near dead heat for the largest auto-manufacturer audience, according to a June report from Comscore.
AI buying agents create coverage gaps, prompting insurers to define liability before courts do.
Brands can gain exposure during high-value sports events without paying steep prices for traditional airtime. This was how Guess Fragrances used data and digital savvy to reach US-based NFL fans during last season’s playoffs. Disney’s asking price for a 30-second Super Bowl ad to run during next year's game is $10 million, per Variety. Meanwhile, sports fans are turning to second screens while watching live sports, creating an opportunity for lower-cost impressions. Nearly 6 in 10 (59%) World Cup fans said they would be watching second screens for FIFA World Cup 2026, per a July 2025 ThinkNow Research survey.
56% of millennials listen to digital audio daily, the highest share of any generation and well ahead of Gen Z's 47%, according to an April report from The Harris Poll and EMARKETER.
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending thousands on a vacation, how uncertainty influences the way people make decisions, and why being a smart shopper is becoming part of our identity. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Grace Broadbent, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business.
AI research has moved from novelty to habit in the shopping journey, and it's changing more than where consumers start looking. It's changing who wins.
Fewer buyers and more borrower stress make grants, buydowns, and servicing key differentiators.
Richemont posts standout growth as consumers favor investment-worthy pieces.
Inflation pushes shoppers toward Walmart and dollar stores.
Restricting affiliates’ use of AI may protect credibility but limit exposure.
Amazon Prime Day 2026 set record sales, but the headline number hides a value shift: shoppers spent less per household, leaned into everyday essentials, and grew harder to satisfy. Amazon's first members-only same-day grocery Prime Day, and its widening membership lead, reshaped the event. Analysts read the results as a bellwether for the holiday season. This FAQ covers what Prime Day is, how the 2026 event actually performed, what shoppers bought, and how brands and rival retailers should respond.
AI steers purchase decisions: Consumers use AI to vet products before buying and heed its advice, making complete product information critical for brands.
The Bieber capsule reinforces Gap's denim heritage, betting product credibility can outlast viral controversy.
Commerce media is becoming less about individual channels and more about creating connected customer experiences. Brands are increasingly combining offsite and onsite media to build awareness, drive consideration, and convert shoppers.
A successful takeover could reorder the balance of power for digital wallets and agentic commerce.
Wegovy pill's lead over Foundayo signals drug marketers need to build consumer and healthcare provider brand awareness before launch.
Podcast hosts earn trust as advertisers invest: Podcast ads gain appeal as host credibility drives purchases, prompting brands to increase spending.
Paramount merger hits hurdles: Paramount’s WBD deal draws new lawsuits, leaving advertisers planning for both a merger and a standalone future.
Telemundo leads Spanish-language World Cup viewership: Spanish-language audiences can’t be ignored but require specific ad strategies.
PubMatic and Zynga open gaming reach: AI workflows and first-party data help brands tap engaged mobile players with less buying friction.