Google Maps reached 153.0 million US unique visitors in July, more than 2.5 times Apple Maps' 60.7 million, according to a September report from Comscore.
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party marketplace flywheel. Join Senior Director of Podcasts and host Marcus Johnson, Vice President Suzy Davidkhanian, Analyst Marisa Jones, and Vice President and Principal Analyst Sarah Marzano. Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify.
71% of fans find recurring brand mentions more genuine, making long-term partnerships vital to credibility.
Many digitally native brands entering the physical world these days are looking to build community rather than a brick-and-mortar footprint. Canva recently staged what it calls the industry’s first experiential upfront, for about 300 prospective sponsors during Advertising Week New York (AWNY). The invite-only event pitched the rise of the "experience economy," emphasizing live, immersive brand activations as the new centerpiece of modern marketing and laid out the company's experiential roadmaps for its events including Canva Create, Canva AI Vision, and Canva Cabana.
Teaming up with "The Real Housewives of New York City" alum Dorinda Medley, the beauty brand launched an early-morning party at NYC's Smiley Coffee in January
As shopping journeys become more fragmented, the industry's next challenge is demonstrating how retailer data can improve advertising investments across those channels.
Price remains important, but domestic origin can help retailers and brands stand out this holiday season.
Universal Cart brings price tracking, promotions, and cross-retailer comparison into one place for shoppers.
Higher prices lift September spending: Retail sales rose faster than expected, though modest gains outside gas and autos reveal tighter household budgets.
Retailers can deepen loyalty with tactile experiences and measure their impact through repeat visits.
Its management says consumers have already optimized savings, leaving room for deeper relationships.
Higher limits give issuers a chance to reclaim consumers who turned to fintechs during tighter lending.
Its $1.5B insitro deal reflects pharma's enthusiasm for AI despite the lack of commercial payoffs.
Epic Rx price tool lets patients compare cash vs. insurance at the doctor’s office, which could help them secure the lowest-cost drugs.
Social media creators and community ties may help reach audiences outside clinical settings.
Exclusive creator series give brands new ways to earn repeat exposure, though marketers should test impact beyond views.
Exclusive placements and concentrated reach can help marketers capitalize on key campaign moments.
Its revised pay metrics reflect changing corporate priorities as businesses scrutinize the returns from costly AI initiatives.
Brand YouTube videos that run 1 to 3 minutes earned a 2.2% organic engagement rate, more than seven times the 0.3% for videos between 3 and 20 minutes, according to Q2 2026 data from Pixability.
Contextual placements lifted purchase intent 20 points, making a combined strategy worth testing.