Even as the Iran war trims budgets, digital maintains an 84% share of total ad spending, with CTV poised to capture outsized gains.
On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.
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AI has already overhauled how retailers think about the beginning of consumers' purchasing journey. How AI can help in the middle of that funnel, as consumers deciding what and where to purchase, is starting to take shape.
This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.
Reduced USPS volume could mean higher rates and tougher delivery economics for small and midsize retailers.
It aims to win lifelong family loyalty with new baby boutiques and concierge services.
Tense price negotiations push brands to trim assortments or shift to the retailer’s marketplace.
Higher airfares and gas prices prompt consumers to rethink trips at home and abroad.
Bolt’s super app ambitions failed to connect with real-life consumer engagement.
The average shopper is shopping less but spending more on individual transactions.
The firm is using BTC giveaways to spur retail payments and investments
Rising AI adoption among younger consumers for mental health and emotional support makes safe chatbot design table stakes, especially as lawsuits mount.
Mega rounds now dominate late-stage digital health dealmaking, with startups attracting capital through scale, proven market fit, and AI value.
The FDA's 2027 budget would define specific misbranding violations in law, potentially speeding enforcement and raising compliance risks.
73% of US adults miss routine tests as cost fears and confusion over bills stall action.
Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter.
Millennials are more likely than Gen Z to use a second screen during 2026 World Cup matches. Some 78% are at least somewhat likely to split their attention during games, according to a July 2025 survey from ThinkNow Research.
Google's AI Max drives up to 80% sales gains, but trust concerns linger as conversational ads test user confidence.