Marketers using its platforms risk losing consumer trust unless they scrutinize data-sharing practices.
New ad tools give brands a more scalable route into creator communities built on loyal audiences.
Wi-Fi is a common service at many stores, and customers increasingly expect it for free, according to Greg Schwarzendruber, director of strategy and innovation, consumer personalization and experience, at AT&T Business.
Same-day perishables are increasing order frequency and spending while taking share from traditional grocers.
Consumers are spending on products that support their well-being, giving retailers opportunities beyond traditional health categories.
Requiring real product imagery and banning bot-made listings could restore trust and reinforce its human-made identity.
With younger customers eyeing alternatives, banks must make their value as clear as their prices.
Events, exclusives, and convenience tools give shoppers more reasons to visit.
Livestreams and physical stores give brands ways to build trust and loyalty beyond what algorithms can offer.
Embedding AI into daily workflows can boost revenue and customer relationships, leaving slower-moving banks behind.
Contextual reminders can surface relevant perks when cardholders need them, helping issuers demonstrate card value.
Banking perks and payment flexibility could make cards stickier for younger users.
Now in its fifth year, the program uses relatable role models to normalize active lifestyles for young patients with diabetes.
GLP-1 telehealth brands need transparent pricing and personalized ongoing support to keep patients from switching providers.
Multibrand direct-to-consumer pharma platforms help patients find affordable treatment options, giving drugmakers a chance to build credibility.
ABC affiliates risk losing ad dollars while marketers gain reason to prioritize digital inventory.
In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfolding for Meta. Join Marcus Johnson, Senior Director of Podcasts, and Senior Forecasting Analysts Zach Goldner and Drew Spink for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Strong recall and ad acceptance favor brands that tailor creative to content and prioritize premium placements.
More creative and a broader channel mix help marketers reach frequent gamers without exhausting audiences.
Social insights can help marketers maintain audience relevance as consumers move across screens.