CTV spend holds as impressions fall: Advertisers now need to prioritize incremental reach, creative variety, and frequency management.
CTV home screens command viewer attention: High visibility and low disruption can help marketers reach viewers while they decide what to watch.
Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
A sharp monthly decline reflects Prime Day timing and lower gas prices more than weakening demand.
Earlier investing and tighter budgets make all-in-one finance apps more compelling than stand-alone banks.
Gen Z shoppers make room for beauty, coffee, and travel despite low savings
Unwell joins other celebrity-backed brands that won attention but could not sustain sales.
Rising media costs put attribution at the center as marketers spend more on seasonal ads and start campaigns earlier.
Pushing deeper into local commerce could help EWS fend off rivals like Venmo.
Issuer FMNs have an opportunity to turn data insights into more personalized rewards.
As essentials become more expensive, retailers should embrace flexible financing.
Financial guidance starts on digital platforms, giving banks a chance to build credibility before decision-making.
Record results suggest its Latin America growth strategy can travel, priming it for US expansion.
A new AI-assisted tool tracks insulin resistance trends, giving users another way to monitor metabolic health.
Women rely on peer conversations for health guidance—public forums like Reddit give marketers insight into health information gaps.
The old athlete-brand relationship playbook is changing quickly as athletes become creators. Instead of waiting for networks or press offices to shape their narrative, athletes are building the studio themselves, streaming from on their smartphones, with no scripts in sight on platforms like Amazon’s live-streaming service Twitch. When WNBA stars Courtney Williams and Natisha Hiedeman turned the 2026 All-Star Weekend into a 72-hour Twitch livestream with a peak audience of 36,000 concurrent viewers, or when former Boston Celtics forward Jaylen Brown processed a trade to the 76ers with nearly 30,000 viewers, they were doing more than traditional press hits. They were talking directly to their fandom and sponsors followed.
Social use rose, but rival apps took more attention, making balanced budgets across app categories crucial.
Programmatic and addressable ad buying are both growing their share of the linear TV market. But the long-term picture for each is hampered by the overall decline of traditional TV.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.