Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick’s Sporting Goods and Allison O’Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.
Tighter Medicare Advantage oversight may force insurers to cut perks, exit markets, and leave seniors navigating pricier plans.
Gen Z is nearly twice as likely as millennials to view AI-generated ads negatively, 39% vs. 20%, according to January data from the Interactive Advertising Bureau and Sonata Insights.
Creative quality is the top reason North American marketers pass on a new agency, cited by 55% of respondents, nearly 7 points ahead of category experience (48%), according to a December survey from RSW/US.
On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
Amazon widens its purchase funnel: Structured feeds for Shop Direct aim to cement its role as shopping’s starting point.
he company expects its lowest profits since 2009 as weak demand and poor execution hurt performance.
As growth cools, Fabletics pivots to denim, testing lifestyle expansion beyond leggings.
The delivery platform’s limited pilot aims to test consumer appetite and cost efficiencies.
Grocery and fuel spikes threaten to swallow tax-refund tailwinds.
The move comes amid a turnaround push, but discounts alone may not be enough to win back shoppers.
Banking groups are stuck in 2022, and fear is holding back payment modernization.
Prediction markets will go mainstream someday, but touch them now and get burned.
YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.
45% of March Madness viewers skip the regular season, yet 9.4 million watched tournament games in 2025—unlocking reach on TV and streaming.
When ChatGPT rolled out ads on February 9, retailers moved quickly to test the format. The retail and grocery category accounted for 44% of ad impressions on ChatGPT during the two-week period from February 12 to 26, compared with 37% on Google Search, according to data from Sensor Tower.
As genAI absorbs executional tasks, human judgment and creativity become the real competitive edge.
Military ties spark churn and rival gains, turning AI vendor selections into reputation plays for brands.
71% of mobile gamers buy the same day they see an ad, and most others purchase within days—far outpacing typical digital paths.