One in 3 buy now, pay later (BNPL) users who rely on the product for monthly expenses and essentials say they sometimes don't know when their next payment is due, according to a December survey from PYMNTS Intelligence.
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Plunging retail CTRs in the lead-up to the 2025 holiday season hints at softer demand and inefficient ad strategies.
Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.
Publicis tells clients it no longer recommends The Trade Desk as both feel pressure from the rise of walled-garden tech platforms.
Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.
An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.
Stronger Spring Festival spending and a surge in holiday travel hint at renewed consumer momentum in China. Spending on technology, sustainability categories, and travel is offering some retailers cause for optimism.
LongHorn underprices supermarkets, drawing wary home cooks and lifting companywide sales.
The foundational model can help predict future transactions from anonymized payments data.
NRF’s bullish 4.4% forecast contrasts with our softer outlook amid geopolitical and macroeconomic uncertainty.
Its New York flagship blends café vibes and demos to build halo beyond in-store sales.
Klarna’s rapid growth signals serious threat for Affirm on its home turf.
The bank makes a bet that a seamless, separate app beats out a multi-use banking app.
Cost-cutting measures even include rationing meds—pharma firms must pair affordability tools with safety education.
Tech and AI players must prove accuracy, privacy, and real clinical value if they want users to trust them with their medical record data.
Providers need to reconcile the tension between nutrition and traditional medicine for patients who view them as competing forces.
Maven Clinic’s agentic AI service meets rising demand by women for more personalized tools and raises the bar for brands in AI-assisted healthcare.
Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for media CMOs worldwide, cited by 34% of respondents, according to a January report from Dentsu.