68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a January survey from Constant Contact.
Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.
Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. "The system we built was designed around ecommerce native signals, ecommerce native formats, and ecommerce native measurement."
Banks have a roadmap for pre- to post-college life-stage banking products and services.
Full-service banking has become table stakes for financial institutions to offer advisory services.
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.
Marketers are following audiences to streaming, yet linear remains vital for scale and outcomes.
A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.
One in 3 buy now, pay later (BNPL) users who rely on the product for monthly expenses and essentials say they sometimes don't know when their next payment is due, according to a December survey from PYMNTS Intelligence.
Dynamic tools may cut cart abandonment and boost profits, but risk alienating cost-sensitive shoppers.
Pinterest trends point to budget-friendly personalization, urging brands to sell add-ons—not overhauls.
AI agents will drive most web traffic by 2027, forcing brands to build for machines without eroding trust.
Unilever’s potential divestment underscores the divide between must-have brands and commoditized products.
UCP adds carts and loyalty perks, but it may not be enough to move the needle on AI platform checkouts.
Early users complete three times more purchases as agentic voice chains compare to checkout in one flow.
Reserved Display pairs first-party data with AI to turn homepage ads into merchandising tools.
As Coinbase’s main business lags, stablecoins and agentic commerce offer an alternate revenue stream.
It’s betting on flexibility and ease to boost commercial volume amid economic uncertainty.