On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.
Nielsen's math gets challenged: TVB questions Nielsen’s ad-supported TV figures, saying flawed inputs overstate streaming and undercount linear viewing.
Social media shapes brand perception: Consumers expect brands to address controversies first on social platforms, where response speed matters.
Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.
The 2026 FIFA World Cup is breaking records as the largest tournament in history with 48 teams, but economic pressures and shifting demographics are reshaping expectations for what was projected to be a $30 billion windfall for host nations. "Over the last 12 months, we've seen a flurry of activity from outside the retail sector," said our analyst Sarah Marzano on a recent episode of "In the Game." While early forecasts painted a rosy picture, with FIFA projecting over $30 billion in economic impact and the US Travel Association expecting visitors to spend $5,000 per trip, the reality has proven more complex as tariffs, inflation, and geopolitical tensions dampen international travel.
Influencers and fashion replace traditional sports sponsorships.
Host cities saw late-night traffic and revenue climb sharply.
Insights on consumer media habits, pharma ad spending, and AI's growing role in consumer health defined our top stories in H1 2026.
Jamie Dimon says Revolut's model inspired Chase UK to build an everyday banking hub, not just win deposits.
The same dynamic gives marketers a way to counter misinformation on social media.
Entertainment apps hold attention: App sessions hit a period high while music apps lost engagement, reflecting consumers' preference for active media.
At Cannes Lions 2026, Vassili Samolis, Vice President of Ad Products and AI Foundations, DoorDash, joined EMARKETER’s Sarah Marzano in our studio to share how AI is transforming the future of commerce media.
Fraud detection tools race to keep pace with AI-generated refund claims.
Credit volume growth despite periods of tight underwriting suggest boom years to come.
A new paid tier pairs guaranteed rewards with exclusive perks.
Parents want kids to learn about finance, but youth account adoption lags, leaving room for better banking tools.
FDA allows the claims only for adults who fully switch from cigarettes, but that nuance may get lost online.
Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing.
Consumers raise personalization standards: Better targeting alone won’t build loyalty; transparency is the value exchange that makes it work.
Summer habits favor podcasts: Seasonal routines lift podcast listening, supporting steady engagement and making summer a smart time to buy audio ads.