Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.
SiriusXM and iHeartMedia eye scale: Merger talks aim to pool reach and ad heft as radio revenues stall and digital adoption rises.
Security and privacy concerns top the list of infrastructure barriers to agentic commerce adoption at 42.5%, edging out data quality/readiness (40.2%), according to a December 2025 survey from Logicbroker.
"Returns may feel like a cost center for retailers, but if you don't have the right levers in place and you don't treat it like an opportunity to court a customer, you might never get them back," said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.”
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: Will leaving Warner Bros. Discovery behind be a good long-term move? Can Netflix double its advertising revenue this year? And will the streaming giant be okay after its co-founder Reed Hastings leaves the company? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, and watch on YouTube, Apple, and Spotify.
Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.
LinkedIn becomes a go-to AI source: ChatGPT and Perplexity cite LinkedIn in 11% of answers, turning posts into decision fuel beyond the feed.
Margin warnings mount as shoppers divert dollars to energy and essentials.
Conversions and engagement among AI users drive outsize impact despite limited adoption.
A new tie-up with Anthropic gets Amex closer to younger consumers using AI for dining discovery.
Historic sales decline underscores fragile sentiment and mounting cost pressures.
Rapid growth and rising brand trust pressure rivals to engage or cede share.
Starling avoids the crowded US retail market, narrowing its focus.
While big banks’ hybrid approach gives them an advantage, smaller, newer competitors can still gain ground.
Utah doctors are challenging the state’s AI plan for prescription refills, potentially deterring similar pilots and forcing AI companies to prove patient safety and gain physician support before launching experiments.
This spring, Pacers Sports & Entertainment launched Fieldhouse Media Network: It's the first media network of its kind to be managed by a professional sports team with the goal of connecting advertisers with its fanbase. Fieldhouse Media Network partnered with Deloitte and Yieldmo to make it possible for brands to reach Pacers and Fever fans beyond when they visit Indiana’s Gainbridge Fieldhouse to see a game.
This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026.
OpenAI eyes an agent-first smartphone: It's planning a device to replace apps with AI agents, challenging app stores and platform gatekeepers.
AI agents aim to fix personalization at scale: Turning siloed data into action requires autonomous execution—tempered by brand and strategy control.
Agentic AI hits geopolitical blockade: China halts Meta’s $2 billion Manus buy, which could prevent marketers from accessing low-cost agentic tools.