Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Audio is leading the story as Spotify allows for users to disable video, but carousel ads and Sponsored Playlists keep visuals in play.
Ogilvy's global survey found that the consumers who choose their favorite brand 75% of the time or more aren't primarily motivated by rewards mechanics. Instead, they're motivated by something harder to manufacture: The belief that the brand actually shares their values, improves their lives, and understands their world.
Acquisitions aim to create a one-stop services hub despite a sluggish housing market.
Clear value and experiential stores power standout gains.
The retailer is focused on faster delivery and grocery as key levers to capture store-based spending.
Economic strain and trade turmoil accelerate secondhand adoption.
Grocers can save on swipe fees if incentives flip more consumers to the payment method.
Targeting social ecommerce volume, PayPal tries to get a foothold with creators as branded checkout flags.
The network giant is betting on easy integration to protect its dominance into the agentic era.
Backlash over Medvi’s telehealth business after a NYT report signals increasing scrutiny of online health ads.
Pharmacies and telehealth brands are racing to capture GLP-1 pill users, making strong customer service and patient support essential.
Rapid share gains in India come at the expense of branded drugs, challenging premium pricing models and raising the bar for new entrants.
Consumer usage is widespread, but their shaky brand trust and safety skepticism makes physician backing critical.
Cost cuts could hit marketing as streaming economics lag and ad dollars favor rivals.
OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.
A hit on Middle East data hubs could ripple through payments, logins, and ecommerce worldwide.
78% of US marketers admit to wasted spend from weak measurement, even as they boost budgets.
Consumers buy more from brands that deliver tailored video, but weak data can stall personalized content at scale.