58% of US adults say a longer driving range would influence them to buy an electric vehicle, and 56% say the same about faster-charging batteries, according to an April survey from MRI-Simmons.
In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in measurement have helped position affiliate as a channel that marketers can confidently invest in. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, AWIN President of North America Adam Weiss, and Higher Dose Chief Marketing and Commercialization Officer Ingrid Milman Cordy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
71% of US shoppers who use AI at least monthly turn to AI assistants when making purchasing decisions, according to an April survey from Profitero.
Secondhand resistance is collapsing on both ends at once. The share of consumers saying they were not at all likely to buy a secondhand gift fell from 68% in 2022 to 51% in 2026, while the share who are "very likely" to do so more than doubled, from 8% to 17%, according to CivicScience.
This FAQ covers Gen X's spending power, digital behavior, and what authentic marketing to this generation looks like in 2026.
Its $3T opportunity hinges on turning existing banking ties into deeper investment relationships.
Brands can’t count on China to drive demand until financial markets stabilize and the pressure on affluent consumers eases.
A recent Supreme Court ruling could raise broker insurance and vetting costs, making transportation more expensive.
Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.
Premium ice cream products were a bright spot in falling US ice cream sales—wellness-centric consumers are still willing to spend on higher-quality treats.
Chatbot embeds can help FIs win Gen Zers and millennials where they research their financial questions.
Ecommerce drove Q2 growth while pharmacy headwinds and softer store traffic exposed new challenges for its physical business.
Walmart ads climb 38% as sales cool: Its expanding retail media tools give marketers more options to reach high-intent shoppers beyond Walmart.
The brand aims to broaden its reach and support Estée Lauder’s fragrance momentum with gaming-focused content.
BNPL players should partner with merchants with bigger basket sizes where demand for longer terms is strongest.
Safety Coach gives drivers value and data control first, testing whether transparency can lift telematics use.
User-built AI features could translate financial habits into unique app experiences—and make rivals rethink personalization.
Drug pricing and TrumpRx questions eat into valuable doctor time. Drugmakers need to guide consumers to the right Rx resources.
Investors value AI-powered consumer health tech that turns biometric data into actionable guidance, but proprietary data and proven outcomes will set rivals apart.
YouTube is reportedly offering exclusive content deals, limiting creator reach and challenging cross-platform campaigns.