61% of Gen Zers feel more financial pressure from the number of payments they manage than from the total amount they owe, compared with 32% of baby boomers, according to a June survey from Spinwheel.
Self-serve tools lower campaign barriers while rewarded formats prioritize opt-in attention over scale.
Virtual cards can ease expense management, while cash back gives companies an incentive to consolidate spending.
Merchants can pair BNPL with promotions, while payment apps can turn saved rewards into more spending.
Most retail audience marketing "starts with false assumptions" about who consumers are and what they want, Black argued. He built that case on an analysis of 5 billion monthly video streams across 10,000 publishers.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for September. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Rachel Wolff; and Senior Director of Content Becky Schilling.
Our survey data highlights how high-income earners (making $150,000 or more) shop across channels and categories.
Marketers should pair stronger engagement with social search, responsive service, and automated ad buying.
Its AI model forecast conversions with 81% accuracy, enabling it to redirect ad spending to assets most likely to deliver results.
The company is trying to own ordering, fulfillment, returns, and merchant workflows.
Online sales will rise 8% as shoppers use events from Amazon, Walmart, and Target to save on essentials and discretionary purchases.
New CEO Roger Lynch inherits a business built to extend Barbie and Hot Wheels into media and gaming.
AI is compressing the path from discovery to conversion, with consumers arriving at brands later and further along in their decisions. That shift is raising a new question for marketers: What should the brand experience look like when the website is no longer the center of the journey?
Roundel’s Shawn McGahee joins EMARKETER’s Arielle Feger to discuss how marketers can identify meaningful consumer signals, turn them into actionable insights, and inform future media investments.
Funding and coverage remain barriers—models that track use and outcomes can support future investment.
Banks must appeal to customers and the bots comparing them, or risk losing relationships to better offers.
Marketers are no longer debating whether to use AI in content production; they're refining how.
73% of marketers worldwide use generative AI for visual, image or video production, but just 41% use it for testing and optimization, according to a May survey from WARC and TikTok.
Payments to publishers for AI Overview content won’t stop the open web’s decline.