Hybrid tiers fuel streaming’s next phase: Platforms prioritize extracting more value from existing audiences as ad-supported streaming revenues grow.
ChatGPT's US unique visitor count grew 76% year over year, climbing from 41.5 million in January 2025 to 72.9 million in January 2026, according to a March report from Comscore.
Elevated fuel expenses offset larger refunds, weakening purchasing power and core retail growth.
Inventory surge and flexible membership options drove a 20% increase in revenues and active subscribers.
The impact so far is confined to the Middle East but could widen as global travel demand and sentiment slip.
One-third of US viewers would watch twice the ads for lower fees as churn and cycling muddy scale.
Offering the popular payment method helps PayPal attract younger consumers and SMB loyalty.
PMorgan, Citi, and Wells Fargo posted solid earnings but noted possible turbulence ahead.
As agentic commerce gears up to reality, Amex wants to make its app the center of members’ shopping lives.
A new partnership between Novo Nordisk and OpenAI underscores pharma’s urgency to harness AI for quicker cures.
A recent Pfizer warning shows that regulators are leaning into policing Facebook ads as closely as TV commercials.
Younger consumers respond to GLP-1 ads, but increasing ad spend risks fatigue, making sharper creative and more point-of-care marketing increasingly important.
They start health condition and treatment queries via search engines most often, but rely on journals to verify information, revealing a gap between use and credibility.
NBA playoffs fragmentation: Games across NBC, Peacock, and cable complicate reach but offer targeted, high-value ad spots.
Finance and health apps top day-30 retention, suggesting habit-driven experiences drive growth, per our Industry KPI data.
Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.
The feature can support direct response strategies and time-sensitive campaigns—if notification fatigue doesn’t blunt results.
Proposed tie-up could create a loyalty data powerhouse but faces steep antitrust hurdles.
An FTC review of Publicis, WPP, and Dentsu spotlights political risk in ad placements and brand safety policies.