On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.
Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.
The 2026 FIFA World Cup is breaking records as the largest tournament in history with 48 teams, but economic pressures and shifting demographics are reshaping expectations for what was projected to be a $30 billion windfall for host nations. "Over the last 12 months, we've seen a flurry of activity from outside the retail sector," said our analyst Sarah Marzano on a recent episode of "In the Game." While early forecasts painted a rosy picture, with FIFA projecting over $30 billion in economic impact and the US Travel Association expecting visitors to spend $5,000 per trip, the reality has proven more complex as tariffs, inflation, and geopolitical tensions dampen international travel.
Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing.
Omnicom secures Adidas: Omnicom is set to win Adidas’ $512M global media account as data, AI, commerce, and scale outweigh media buying alone.
Supreme Court rewrites campaign spending: Ruling lets parties coordinate unlimited spending with candidates, redirecting donor money and ad buying.
Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.
In June, retailers and brands kept experimenting with experiential marketing, cultural partnerships, and strategic pop-ups. The campaigns that stood out tied themselves to sports moments and real consumer engagement. Here are the three retailers that won June’s “Unofficial Monthly Retailer Awards.”
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
This FAQ covers how much consumers spend on subscriptions, where fatigue is emerging, and how brands keep recurring revenue durable.
AI bypasses search: Nearly 1 in 5 consumers have bought from an AI recommendation without searching first, according to exclusive Fractl data.
Sharper pricing helps reverse volume declines.
Fuel perks deepen engagement long before shoppers reach the store.
Consumers are saving and delaying discretionary purchases, putting pressure on retailers to show value.
In making an early move for AI discoverability, Square launches an app and plugin to boost its merchants’ AI visibility.
As consumers pull back on spending, rewards logic could help boost discretionary spend.
A smaller, regional acquisition aims to sharpen its competitive edge.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.
AI alone no longer sets leaders apart; integrating generative, predictive, and agentic AI with strong governance does.
Anthropic enters pharma, eyeing drug development that positions it as both a partner and potential rival to drugmakers.