In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
Luxury beauty brands can no longer afford to operate like traditional fashion houses in the social media era. Instead, they must adopt the agility of indie brands while protecting their heritage and authority.
A foundational shift in technology is pushing big decisions for banks.
It remains to be seen if these more sophisticated bots can compete with general-purpose AI tools.
The industry is finally getting on board with crypto assets.
When consumers notice AI-generated content in brand marketing, they're four times more likely to trust the brand less than more, 31% versus just 7%, according to a December 2025 survey from Klaviyo and Datalily.
Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Audio is leading the story as Spotify allows for users to disable video, but carousel ads and Sponsored Playlists keep visuals in play.
Ogilvy's global survey found that the consumers who choose their favorite brand 75% of the time or more aren't primarily motivated by rewards mechanics. Instead, they're motivated by something harder to manufacture: The belief that the brand actually shares their values, improves their lives, and understands their world.
Acquisitions aim to create a one-stop services hub despite a sluggish housing market.
Clear value and experiential stores power standout gains.
The retailer is focused on faster delivery and grocery as key levers to capture store-based spending.
Economic strain and trade turmoil accelerate secondhand adoption.
Grocers can save on swipe fees if incentives flip more consumers to the payment method.
Targeting social ecommerce volume, PayPal tries to get a foothold with creators as branded checkout flags.
The network giant is betting on easy integration to protect its dominance into the agentic era.
Backlash over Medvi’s telehealth business after a NYT report signals increasing scrutiny of online health ads.
Pharmacies and telehealth brands are racing to capture GLP-1 pill users, making strong customer service and patient support essential.
Rapid share gains in India come at the expense of branded drugs, challenging premium pricing models and raising the bar for new entrants.
Consumer usage is widespread, but their shaky brand trust and safety skepticism makes physician backing critical.