In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.
Behr Paint enlisted influencers to help consumers feeling stuck in their DIY projects. Through April 2, consumers can call 1-877-ASK-BEHR to leave a voicemail for DIY creators Tyler Cameron and Shayna Alnwick.
This approach to mortgage-adjacent lending could introduce new risks.
Offering in-app subscription cancellations can prevent younger consumers leaving issuers for fintechs.
Though both commerce media spend and measurement capabilities are growing rapidly, the gap between investment and the ability to accurately measure performance continues to widen.
The Dutch retailer plans to open 100 stores, betting on trade-down trends despite fierce dollar-store dominance.
For brands, that means stronger customer experience and leaner operations could distinguish winners from laggards.
Personalized homepages and smarter recommendations aim to lift engagement and sales.
Direct investing for minors has gone mainstream.
With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.
Healthcare and pharma brands must adapt digital marketing for the AI search era, make CTV actionable for older viewers, and align social strategies with how consumers discover health content.
Healthcare organizations can ease older physicians’ concerns about AI by pairing them with physician power users, starting with low-risk tasks, and holding listening sessions to gather feedback.
90% of sports fans want games on local TV, keeping linear central despite streaming’s rise.
40% of US ad buyers say understanding agentic ad buying and campaign execution is one of their top concerns for 2026, according to a January survey from the IAB.
Mobile multitasking is no longer a youth quirk, splintering premium TV audiences and challenging ad recall.
OpenAI’s ChatGPT ads top $100 million in annualized revenues, but fast growth masks weak proof of results.
Netflix and rivals raise prices, driving churn and turning ad-supported plans into the main play.
AI is speeding up B2B buying without making decisions easier. Buyers move through early research faster and with less vendor contact. Marketers need clear, specific, consistent information across touchpoints—or risk losing ground in evaluation.
While digital in-store retail media remains a small fraction of total retail media spend, the real challenge is integrating digital formats into physical stores thoughtfully to create a cohesive customer experience rather than a fragmented one.