Premium video raises advertiser risk: CTV impressions surged across every tracked region, while global fraud variants jumped 140% in Q1.
Roku beats expectations in record Q2: The results reinforce its long-term CTV position, while a Fox deal could expand its advertiser appeal.
The Trade Desk struggles against Amazon competition: Q2 results show advertisers prefer a cheaper exchange over an unbiased one.
Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore.
Americans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. Emerging technologies and stubborn legacy formats are now competing for the same consumer attention, and marketers have to allocate against both.
As brands strive to create lasting connections with interested consumers, Playtex Sport is counting on active creators to reach those who will care the most and drive sales to retailers.
More than half of US adults plan a device purchase, giving brands a dependable pool of high-intent buyers.
Remodels, marketing, and Whopper upgrades helped lift Burger King's Q2 sales while discount-heavy rivals lagged.
Live shows, custom guitars, and art transform Gibson's newest store into a destination.
The fintech’s Q2 2026 results suggest it’s attracting and retaining higher-value primary relationships.
Payments and cash-flow tools now matter as much as accounts, rewarding banks that simplify daily work.
Brands with strong identities and on-trend product stories are taking a bigger share of spending.
Chains add apartments and homes to capture longer trips, strengthen loyalty, and compete with Airbnb and corporate housing.
Parents can make direct payouts to kids under 12 through the wallet.
Block can use the program to attract more sellers while rewarding Cash App users.
Hims & Hers adds doctor-backed AI guidance for women’s weight loss members, underscoring that AI convenience and care quality are emerging as critical competitive advantages beyond GLP-1 access.
Gen Z turns to YouTube, while millennials to Facebook—underscoring the need for social content that helps consumers parse GLP-1 options.
The FDA decision reinforces the need for clinical evidence, but approval alone won't drive adoption.
WBD’s Q2 exposes weak spots: Streaming gains couldn’t offset TV declines, making the Paramount deal more consequential than ever.
Future budget gains will likely be driven by automated buying across streaming.