Brands can test the new feature with story-led creative, then compare results with 6-second views.
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.
General Mills won for celebrating the 30th anniversary of its Box Tops fundraising program by reuniting the cast of Saved by the Bell. The campaign targets millennial parents with nostalgic imagery including yearbook clippings and cast members appearing in commercials.
Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers, according to a July report from YouGov.
Marketers need stronger thumbnails and branding as passive exposure declines.
64% finance elsewhere, making budget tools and dealer inventory key to reaching shoppers before rivals do.
Pharma marketers need relevant, digital-friendly messaging that respects HCPs’ heavy workloads.
SMBs automating invoices through agentic AI saves valuable time; payment providers need to convince them to trust the tools.
AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.
Socially influenced store experiences often lead to return visits and sharing, creating a cycle retailers can extend.
The campaign aims to turn price-sensitive trial into more frequent basket-building.
If the retailer’s new handbags catch on, they could bring press, social buzz, and more shoppers back to the brand.
Lower prices across Europe aim to keep cautious shoppers buying.
A $2 billion sales milestone reflects category expansion, and strong AI search visibility could bring more shoppers.
As stablecoin networks scale up, banks need to sell stablecoins as a better payment method.
Viewers skew older, but adults ages 35 to 54 report the strongest purchase intent for brands advertised there.
Fans struggle to find games, making pregame, postgame, and short-form content more valuable.
Its 33.3 million-user lead over Facebook strengthens its role as Meta competes with TikTok for regional attention.
In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Elevate28 is showing early results, but data gaps and profitability concerns could hinder the recovery.