Meta builds creator cadence: New planner and bulk Reels tools steer creators toward steady, original output at scale.
Gen Z loyalty isn’t driven by reach alone. Brands that prioritize community, cultural relevance, and authentic engagement are setting a new standard for retail marketing.
Contractor sales and ecommerce gains offset DIY drag in a slow housing market.
On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Carl, Head of Marketing & Commercial Strategy for the US at AliExpress (Alibaba Group).
US CPG advertisers are expected to spend nearly $59 billion on ads in 2026, according to an EMARKETER forecast. How that budget gets activated across retail media networks matters more than ever as brands navigate fragmentation, demand better measurement, and push for industry standardization.
Strong comp growth and profitability show the treasure hunt model’s appeal in a tight economy.
The brand’s creative revamp lifts sales, outpacing rivals in a soft market.
Essentials, $20 toys, and retail media strength prompt higher full-year outlook.
With prices up across every major category of travel, consumers choose shorter domestic trips and cheaper stays.
Audience planning has long relied on stable segments, but consumer behavior is becoming more fluid. Signal-based approaches are helping marketers interpret real-time engagement and identify intent as it develops.
Digital shoppers embrace branded AI: Online-first buyers welcome AI, while 70% of store loyalists avoid it, tying comfort to channel habits.
Google protects its lead: By building multimodal AI into Search, it aims to hold onto valuable queries and limit competitor gains.
Early movers stand to pick up early AI volume through app development.
Banks will likely lean into AI to keep up.
Nourish's fresh capital fuels its model that combines GLP-1 drugs with health coaching—an emerging trend as insurers and employers demand proof that digital care reduces wasteful spending.
James Murdoch will buy New York Magazine, half of Vox Media: The $300 million deal is spotlighting consolidation in digital media.