YouTube’s long-form game: As videos more than 20 minutes long increase, algorithms and additional ad slots boost long-form appeal.
Marketers have more reason to consider FAST: Bigger audiences, improving content, and lower CPMs make FAST a reach extender.
Walmart Connect opens up: The company is extending first-party data beyond its DSP, tying off-site buys to in-store sales.
YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.
Style misfires—not weakening demand—hurt sales, forcing both to focus on execution.
The retailer now offers delivery in 30 minutes or less in select US markets.
Record fuel volumes pull shoppers in, lifting traffic and sales.
As pressure to prove incrementality grows, marketers are rethinking where performance actually happens. The Transaction Moment is gaining attention as a measurable, high-intent opportunity.
Financial confidence slips as income and wealth gaps widen.
Block wants stablecoins to drive crypto use, but consumer uptake will be limited.
Consumers are pulling back on lending and discretionary spending to navigate economic uncertainty.
AI, social media, and catering to foreigners make European priorities for future-proofing sales.
Shifting expectations from younger consumers about checkout demands new investments.
This move raises questions about the future of banking competition and compliance
This leaves them vulnerable to major financial losses and compliance issues.
Banks are losing business to competitors that offer more flexible solutions.
As consumers source wellness peptides via online retailers, social apps, and overseas sellers, regulated drugs and gray-market products may blur, elevating safety risks.
One-third of CFOs now rank health benefits among their top three operating concerns, and it’s driving cuts to coverage, hiring, and investment.
The US spends far more on prescription medicines than other developed nations and policy efforts are unlikely to narrow the gap.
Amazon should resist trying to disrupt US healthcare and instead focus on delivering a consumer-friendly care experience.