Younger buyers weigh car tech heavily, meaning distinctive experiences and clear positioning can set brands apart.
Economic headwinds are reshaping Asia-Pacific ad spend as AI-powered platforms, retail media, and video continue to attract performance-focused budgets. Digital remains resilient as growth diverges across China, Australia, Japan, and Thailand.
One former ecommerce CEO achieved a 100% win rate on website optimization tests, seven successful experiments out of seven attempts, by building an AI agent system that generates, executes, and analyzes tests autonomously. The achievement signals a shift in how brands approach website personalization. "Cody is probably one of the most advanced experimenters, personalizers we've seen, and I think is like the all-time leader in win rate on tests," Drew Marconi, CEO and cofounder of Intelligems, said during the ecommerce event Grow NY this month. The typical win rate for ecommerce optimization tests hovers around 30%, making the perfect success rate particularly notable.
SMS marketing is permission-based brand communication sent by text message, spanning promotional alerts, restock and shipping notifications, loyalty updates, and conversational two-way messaging. It sits alongside email as a core owned channel.
Its new media network gives brands access to shopping center audiences, but success depends on execution.
Gen Z and millennials’ self-care and wellness spending intentions are strong, but their budgets could change, meaning brands must demonstrate tangible value.
Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.
Lefties expands in the UK while Zara moves upmarket.
Just 11% of Gen Z feels understood by brands, but closing that gap can protect long-term loyalty.
Native tags cut purchase friction and give brands clearer conversion data.
Affirm wants to seize daily spend alongside big-ticket financing for growth.
By tying cards to local rewards, credit unions can strengthen their relationships with members, SMBs.
Seeking a $50 billion bottom-dollar price underestimated PayPal’s legacy assets’ continued heft in the US, abroad.
It’s the coming of age for a crypto company
It’s racing to keep up with Fidelity and crypto-native competitors
Nearly a quarter of physicians (23%) say patients ask them for guidance on using wearable data to manage their health at least once a week, according to a March survey from the American Medical Association.
Pharma and providers need to help women better understand common overlooked symptoms to make more informed treatment decisions.
Nurses gives healthcare and pharma marketers a credible way to make health content accessible.
Higher streaming bills could fuel churn, making ad tiers, sponsorships, and product placements more valuable.
In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.