The move adds to fragmented youth social media rules, making contextual ads a safer route for reach.
40% of US paid media marketers invested additional resources in audience research and segmentation to improve campaign performance, just ahead of AI tools for paid media (39%), according to a May survey from Unbounce.
Wider access could bring more clutter and ad fatigue, making creative rotation critical to performance. Read
Game Day and other activations help the brand reach students early and keep them engaged.
Frequency caps can preserve podcasting’s trust while extending advertiser reach.
Replacing physical wallets and now keychains can deepen engagement and give providers more user insights.
In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.
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AI is changing more than how consumers discover brands. It is forcing retailers and marketers to reconsider the role of their websites, how they connect advertising to business outcomes, and whether the digital experiences they own can compete with the leading AI chatbots.
Vertical video has moved from social-feed novelty to full-funnel engagement infrastructure for streaming services and social commerce platforms. Vertical video's expansion beyond social feeds into streaming apps and shoppable commerce has made it a standard format in the competition for attention. That opportunity also brings considerable challenges.
Consumers still plan to celebrate, but many are shopping earlier, comparing prices, and leaning on promotions.
Open House will trial new dayparts, drinks, and service models to learn what can spur more diner visits.
Local inventory data can sharpen media allocation when paired with pricing, shopper, and retailer insights.
China-made sneakers could challenge perceptions of craftsmanship and value as the brand works to revive sales.
Being an early mover personal finance app/LLM integrations gives Experian an early opening to shape AI discovery.
Emotional storytelling could help the brand own relief in a crowded financial app market.
AI health use is influencing care decisions and health product purchases. Structured pricing, availability, and eligibility data can help brands surface in AI results.
Lilly and Novo paid 250,000+ GLP-1 prescribers since 2018, more than any Rx class, showing how heavily pharma will invest in HCP marketing to differentiate brands.
Healthcare and pharma marketers can tailor AI-friendly content to questions about symptoms, side effects, treatments, and managing care.
It also hits on major pain points with daily insulin and gives drugmakers a new way to reach people delaying treatment.