On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.
44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the brand's own website, according to a March survey from Radial.
Expanding Prime Air to nearly 500 cities could make ultrafast delivery a bigger part of everyday shopping.
YouTube changes how it counts views: Videos now register a view immediately, weakening headline view counts as a measure of engagement.
In July 2026, we analyzed 5,630 ChatGPT responses across five automotive categories to compile the AI Visibility Index.
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
31% of US adults say poor customer service while trying to resolve a problem is the most likely reason they would post publicly about a brand, more than double the 14% who would post about paying for expedited shipping that never showed up, according to a March survey from Radial.
News habits divide sharply by age: Younger audiences favor social discovery while older adults stick with TV, keeping channel strategy age-dependent.
High satisfaction rates hide weak perceived value, risking retention.
Faster fulfillment is helping the retailer win more business from pros and DIY shoppers despite a sluggish housing market.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Prioritizing dietary preferences over flashy launches could strengthen loyalty, though slower innovation carries risks.
As the industry matures, BNPL providers need to turn one-off users into repeat customers.
Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.
It’s testing whether its brand will be a reliable enough selling point in a sea of senior-focused insurance options.
TikTok influences how young investors act, making credible, engaging financial education an acquisition tool for banks.
AIG’s broad coverage gives it an edge, but bigger projects could test even its underwriting limits.
Whoop will offer advanced lab testing to more non-members, risking a low-margin standalone business if they don’t convert to wearable customers.
How weight loss brands get rated on quality, price, and customer experience is ultimately what could win patients over.
Audio and video options can extend sessions and ad inventory, but a TikTok-like feel could weaken its appeal.