YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Energy drink brand Accelerator Active Energy believes their history with athlete creators gives them a competitive edge in connecting with fans.
Pump prices boost overall sales while discretionary categories lose steam.
The company aims to revive traffic and support ecommerce efficiency with upgraded stores.
Apple shows hardware still rules: Choosing Ternus for CEO elevates product development as AI, Siri, and smart devices demand faster answers.
Judicious credit strategy helped the co-brand giant power volume growth as cardholders fell.
Family-oriented services could help Cash App snag longtime users.
Stablecoin-backed solutions are unlocking real-world use cases for gig workers.
AI-driven digital growth supports profitability and efficient scaling in a constrained environment.
Its shift to full-service banking aims to deepen customer relationships.
It aims to become a credit card–only bank for credit-marginalized consumers.
By cutting unprofitable members to restore margins and investing in AI to boost efficiency, UnitedHealth’s strategy offers insurers a 2026 survival guide.
Many self-diagnosers skip seeing a provider—raising the stakes for pharma brands to better connect patients with doctors.
Its Kelonia acquisition, alongside neurology and immunology moves, makes a more sustainable drug pipeline beyond its blockbuster GLP-1s.
Meta cuts staff as AI automates ads: A 10% reduction tied to AI tools pushes marketers to prioritize outcomes over targeting.
OpenAI courts DSPs for ChatGPT ads: A leaked StackAdapt deck shows high CPM pilots as OpenAI leans on adtech partners to prove value.
Adobe stakes its claim on orchestration: CX Enterprise blends rival AI tools into a single brand workflow.
MMM’s promises stall in execution: Firms adopt marketing mix modeling for ROI clarity, but silos and slow processes leave insights stranded in analytics decks.
Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.