WPP tops Q1 new business race: $1.5 billion in wins signals progress, but $819 million in losses clouds its comeback narrative.
LinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.
AI implementation in retail and ecommerce has reached an inflection point where individual experimentation must give way to organizational strategy, but the path from proof-of-concept to production remains fraught with challenges around data security, cost justification, and realistic expectations about automation.
Commerce media is pushing brands to break down internal silos and rethink how they organize teams, allocate budgets, and measure success across an increasingly fragmented ecosystem.
VR growth is slowing as AR moves into everyday behavior. Smartphones are making immersive content easier to adopt, while headsets still face limits in comfort, use cases, and reach.
LLMs take a larger role in recommendations, insurers could face greater pricing pressure.
World Cup’s US reality check: Just 10% of Americans show interest, limiting US scale—but not broader global appeal.
Armed with comprehensive information in their banking apps, consumers pursue chargebacks less frequently.
Companies ranging from E.l.f. to Kroger are trimming prices to keep shoppers spending.
Ending merger talks frees both companies to focus on shoring up sales as prestige beauty demand wavers.
The coffee chain’s scarce shelf space boosts brand cachet and lifts sales across channels.
Traffic gains and sharper assortments widen the gap with full-price rivals.
Klarna’s installments for pricy auto repairs and maintenance can win long-term customers.
AI Overviews remake retail search: Beauty AIO presence rates jumped from 14.5% to 72.3% Q3 to Q4, spurring brands to optimize for zero-click visibility.
85% of US adults trust their bank as an information source vs. just 62% who trust AI, putting financial institutions 23 points ahead of artificial intelligence, according to a February survey from TD Bank.
The bank’s hiring plans provide competitors with a blueprint for keeping up.
Consumers want smarter digital health tools: This will push providers, insurers, and tech players to align with consumer demand for greater personalization, intuitiveness, and accurate health insights.
Brands’ social missteps could hurt ROI: Consumers want human content and service, while marketers double down on genAI content and automation.
Spotify reimagines podcast discovery: AI personalization and creator tools link listener intent to stronger revenue paths.