52% of US consumers use Google Search for their first local business search, but just 19% go back to it for additional searches, according to a July report from BrightLocal.
Trusted healthcare providers give marketers a credible route to reach anxious patients and encourage action.
Its shopping assistant can guide high-intent purchases, but retailers must keep recommendations useful, not salesy.
Frequent users make more impulse purchases, plan less, and expect retailers to deliver on demand.
AI referrals are converting at nearly the same rate as other traffic as consumers use the technology to research trips and find savings.
That presents an opportunity for retailers with sharp size planning.
Five Below’s social-led flywheel turns trends into sales and keeps value shopping fun.
We look at what payment providers need to do to win agentic commerce share.
Consumers don’t know many banks already offer this in-demand feature.
This FAQ covers how UGC influences purchases, the authenticity problem, and how brands should build UGC programs in 2026.
Tech partners can determine how quickly institutions add the features Gen Z expects.
In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about social media’s role in youth mental health, and what could change as a result of the settlement. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Beth Snyder Bulik and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Jets sponsors no longer stop at the stadium gates. The New York Jets partnered with Outfront Media this summer to connect in-stadium sponsorships with out-of-home (OOH) inventory in key locations beyond MetLife Stadium, the team's home field.
The Trade Desk buckles: A 15% headcount reduction reflects an industry shift from the open web toward walled gardens.
API and Smartly support make its existing automation easier to adopt, helping Reddit compete for more ad budgets.
AI adoption outruns marketing readiness: Poor data, unreliable outputs, and weak training are keeping widespread AI use from delivering its full value.
AI Mode and Search rarely show the same products, requiring marketers to treat them as distinct commerce channels.
TikTok leads short-form video views, while Instagram drives engagement: The findings make reach and interaction distinct priorities.
Strong recall and ad tolerance give brands an edge, but frequency caps are key to avoiding fatigue.
This FAQ examines how quickly benchmarks are expected to grow, where marketers are directing their spending, and what those choices will mean.