Versant rides digital lift: Platforms and licensing jump, cushioning linear declines as pay TV loses scale.
YouTube courts brands with TV-style creators: Upfront pitch pairs stars and CTV scale as linear TV time slips.
Policy whiplash and a 27% sales drop force a pivot back to hybrids.
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Gas-fueled gains masked underlying demand as inflation erodes spending power.
Strong merchandising drove sales gains across each of its categories.
Reddit proves its CPG pull: Reddit shoppers drive 1.5 times ROAS and up to 17% higher LTV as trust-rich threads steer buying decisions.
Trench coats and tiered pricing revive Gen Z appeal without diluting cachet.
Foldables fail to wow buyers: New Razr and rumored Apple models top $1,900, yet just 13% of owners would upgrade for novelty over price or battery life.
The Klarna Card still dominates GMV, but loyal users are getting more comfortable taking on interest.
Integrations with smaller FIs’ mobile apps could encourage more Gen Z loyalty.
Instead of having to qualify for a personal advisor, lower-net-worth users can access personalized insights via AI.
Keynova Group's Online Banking Scorecard shows consistency is key in earning customers’ trust.
The new FDA commissioner may scrutinize some of Makary’s outgoing programs, but initiatives like AI-driven drug reviews and tighter oversight of drug advertising are likely to continue.
Pharma execs detail strategies for gov’t pricing deals, countering vaccine skepticism, and driving D2C sales at FT’s US Pharma and Biotech Summit.
Social media is the internet’s front door: Social drives non-search OTT streaming and gaming traffic, moving discovery into feeds.
Coca-Cola tests universal metric: Universal Media Measurement (UMM) aims to measure paid, owned, earned, and shared media on one scale to tame fragmented data.
Meta tops $240 billion in ad revenues: AI-fueled gains and Reels lift revenues as the company cements its pull with marketers.