Auto industry TV ad spend plummets: A 32% drop in May reflects high consumer costs and a focus on sports inventory.
In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
As agentic commerce reshapes retail, it forces brands to rethink everything from product discovery to purchase completion.
ChatGPT remains one of the web's most-visited destinations, but AI users are becoming increasingly platform-agnostic. New traffic patterns reveal how competitors are attracting a growing share of attention.
Banks want recurring fees, but customers must see benefits that free accounts can't match.
Credit unions are leaning into cash prizes to earn attention.
Walmart+ and Lowe’s use lifestyle perks to stay top of mind.
From Home Depot to Wayfair, retailers hunt for growth beyond home sales.
The retailer is front and center in NBCU’s latest shoppable TV experiment.
Outlays are set to increase 11.4%, proving key moments still unlock wallets.
Being embedded within banking apps will be a double-edged sword; unbanked migrants can’t access it.
Phone plans and HYSA follow the fintech blueprint for app and ecosystem stickiness.
Sports deals can fuel year-round community investment, not just brand exposure.
New deals with Nvidia and Lilly give Abridge validation from industry giants as it courts healthcare AI buyers.
While consumers trust doctors, they increasingly rely on AI and influencers for wellness advice, making misinformation more accessible and elevating the value of physician-backed brand content.
Pediatricians are vaccine makers' most effective channel to address rising parental concerns and counteract falling support for routine childhood immunization schedules.
Novo Nordisk’s oral obesity treatment is set for a private-pay debut in the UK as drugmakers look to broaden GLP-1 adoption beyond injections.
Gen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to a February survey from Comscore.
Podcast ads earn patience and credibility: Listeners often tune out podcast ads, but host trust and low annoyance make the channel brand safe and actionable.