51.0% of US digital shoppers haven't bought products through an AI platform like ChatGPT or Google Gemini and aren't interested in doing so, according to an August survey from Bizrate Insights and EMARKETER.
US shoppers will spend $275.1 billion online this holiday season, up 6.7% from last year, according to a September report from Adobe.
TikTok viewers watch an average of 31% of a brand's video, and media and entertainment brands lead at 34%, according to a report from Dash Social.
Premium programming may help, but marketers must weigh the costs of incremental reach.
Gemini creates a new ad opportunity where location and user data could power highly relevant brand messaging.
In today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the signals that help retailers identify each shopper’s mission, and what happens when those signals don’t align. We’ll also discuss whether shoppers arriving from Google, Instagram, or ChatGPT have different types of intent, and what retailers can realistically adjust before the biggest shopping weeks if they’re seeing unexpected signals. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Kristi Carlson, Vice President of Digital Technology at Kendra Scott.
Sky Canaves, EMARKETER’s principal analyst covering retail and ecommerce, told us how consumers' relationship with AI varies by product category and what assurances they need to build trust in the technology.
Its first nationwide campaign aims to reach a broader audience as TikTok intensifies competition for livestream shoppers
Muse’s 10 million downloads are impressive, but lasting success depends on changing consumer AI habits.
The retailer is combining exclusive merchandise, personalized tools, and experiences to capture more gift spending.
ostco's foot traffic grew 8.2% YoY from April to July, nearly 12 times Walmart's 0.7%, according to an August report from Placer.ai.
Its $1.6B marketing bill shows premium card acquisition now requires deep pockets and standout experiences.
Strong sales haven’t stopped the company from cutting costs as it prioritizes efficiency and flexibility.
Youth banking is crowded, making lasting engagement and practical benefits for parents key differentiators.
Pharma’s deep pockets are driving AI platforms to bolster drug development despite limited evidence of the tech’s clinical and financial impact.
The new series reflects Gap Inc.’s broader effort to use entertainment to build brand relevance and engagement.
As fans spread across platforms, advertisers must measure audience overlap to avoid paying twice for reach.
AI is rapidly changing how advertisers plan campaigns and allocate budgets, but a fundamental problem remains: The technology can optimize for cost, reach, and clicks without necessarily understanding what makes a media investment valuable. AI platforms need publisher expertise, advertiser input, and measurable trust signals to improve media decisions. Industry leaders explored why at an Advertising Week New York panel. AI built around real marketing problems can deliver more meaningful recommendations than automations and agents added to existing workflows, according to panel experts.
Advertisers should test the feature selectively as concerns over intent and transparency remain unresolved.
But limited reach and performance data keep the platform experimental for advertisers.