The move adds to fragmented youth social media rules, making contextual ads a safer route for reach.
40% of US paid media marketers invested additional resources in audience research and segmentation to improve campaign performance, just ahead of AI tools for paid media (39%), according to a May survey from Unbounce.
Wider access could bring more clutter and ad fatigue, making creative rotation critical to performance. Read
Game Day and other activations help the brand reach students early and keep them engaged.
Frequency caps can preserve podcasting’s trust while extending advertiser reach.
Replacing physical wallets and now keychains can deepen engagement and give providers more user insights.
In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.
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AI is changing more than how consumers discover brands. It is forcing retailers and marketers to reconsider the role of their websites, how they connect advertising to business outcomes, and whether the digital experiences they own can compete with the leading AI chatbots.
Vertical video has moved from social-feed novelty to full-funnel engagement infrastructure for streaming services and social commerce platforms. Vertical video's expansion beyond social feeds into streaming apps and shoppable commerce has made it a standard format in the competition for attention. That opportunity also brings considerable challenges.
Consumers still plan to celebrate, but many are shopping earlier, comparing prices, and leaning on promotions.
Open House will trial new dayparts, drinks, and service models to learn what can spur more diner visits.
Local inventory data can sharpen media allocation when paired with pricing, shopper, and retailer insights.
AI health use is influencing care decisions and health product purchases. Structured pricing, availability, and eligibility data can help brands surface in AI results.
Lilly and Novo paid 250,000+ GLP-1 prescribers since 2018, more than any Rx class, showing how heavily pharma will invest in HCP marketing to differentiate brands.
63% of US AI search users turn to AI assistants to answer a question directly, according to a May survey from YouGov.
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the kinds of AI use people are most likely to find offensive. Are we entering a world where the question isn’t “Can AI do this?” but “Will our customers think less of us if they know we used AI to do it?” Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Asa Hiken. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Episodic tools extend its CTV play, giving marketers more creator-led inventory for living rooms.
In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the calendar. How can seasonal moments help brands identify where new growth opportunities may be emerging? And what audience, motivation, or shopping insights can you carry forward into future campaigns and longer-term strategy? Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Arielle Feger and James Gourde, Senior Director of the Partner Solutions Group at Roundel. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Merchants can manage rival marketplace orders, listings, and fulfillment from one dashboard.