Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore.
AI is changing how search captures intent and adding new questions around consumer trust. As clicks become less predictable, performance TV could give marketers another way to build demand and drive measurable action.
Small advertisers are flooding connected TV (CTV). Media data shows brands spending under $1 million per year on CTV platforms are increasing, opening TV advertising to buyers who could never afford it. That shift is reshaping performance marketing as AI disrupts traditional channels like search and social media. "The environment is perfectly tailor-made for exactly this to happen," said Matt Collins, vice president of product marketing at MNTN, during EMARKETER's Future of Digital summit this week. "Digital infrastructure allows for precision of audience targeting and measurement, to be able to give advertisers a very clear read for budgets that are very deliberate."
The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to checkout on consumers’ behalf. Shoppers aren't ready to give up control, and AI may actually be adding complexity to their journeys, according to EMARKETER principal analyst Sky Canaves, speaking at the EMARKETER Future of Digital summit this week.
Cross-border transfers can deepen customer ties, but reach, speed, and pricing will matter.
Consumers increasingly treat beauty, health, and wellness as one spending category, reshaping how retailers merchandise and sell.
Peer influence and brand sharing have grown, while 85% of loyalists still favor multiple brands.
On and Li Ning use equity and category ownership to pull athletes away from Nike.
The feature targets Gen Z and affluent consumers while giving cardholders another reason to keep spending.
Retail media can reveal more than campaign performance. Insights into how consumers discover, consider, and purchase can help marketers identify where demand is forming and where to invest next.
Traffic remains depressed despite the outbreak's official end, underscoring how difficult it is to rebuild trust.
Purchase limits and merchant rules could ease fears about handing shopping decisions to AI agents.
This increases the risk that misinformation could influence decisions about starting, changing, or stopping birth control.
Marketers can spot overcrowded inventory while preparing for AI search to disrupt web advertising.
Matching neobank features isn't enough to reverse the attrition, but AI can help these FIs differentiate their support.
Airlines are cutting capacity, which could lift fares and squeeze price-sensitive travelers.
AI-driven drug research investments are surging, but results will take years. Pharma should measure progress at each R&D stage rather than promise near-term breakthroughs.
32% of working-age Americans with private insurance carry medical debt, with harmful financial and health consequences.
While 70% plan to job hunt in the next year, clear advancement and education opportunities could help keep them.
Higher ad prices make in-game spots harder to justify, giving second-screen and ancillary media more appeal.