45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.
Nielsen to acquire DoubleVerify for $2.15 billion: The deal pairs audience measurement with verification, improving CTV accountability.
Meta faces brand-safety scrutiny: Monetized account payouts reach pages that appear to violate its rules, an Australian news report finds.
India is emerging as a leading market for AI-powered commerce, supported by high genAI adoption, growing acceptance of agentic shopping, and consumers’ willingness to share data in exchange for better AI experiences.
Generic “AI-generated” tags aren’t enough to help TikTok users spot deepfake doctors or fabricated medical claims.
Easier scheduling, transportation, and virtual care can get patients to the doctor, but they need clearer guidance on when to seek screenings or telehealth.
Customer experiences and third-party validation can shape how LLMs recommend brands.
It shows lenders can compete beyond individual mortgage transactions.
Primary accounts don't ensure daily use, but rewards and digital tools can close the gap.
Deal hunting, tighter budgets, and slower wage gains should favor the largest online retailers.
EMARKETER-exclusive data shows Instacart Q2 grocery purchase intent climbed past Amazon as shoppers favored convenience, speed, and retailer choice.
Food and beverage brands can tailor protein benefits to GLP-1 users, athletes, and others with higher protein needs.
Krispy Kreme, Dunkin’, and Starbucks are using fall LTOs to give cautious consumers a reason to visit.
Its UK strategy shows international expansion depends on market-specific insights as much as store openings.
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transform them into comprehensive digital health hubs. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik, as they explore these topics. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
New Mexico’s $942M order tests whether courts can require product changes alongside financial penalties.
Brands and agencies are embracing AI adoption in high numbers, but the organizations that struggle to update processes and workflows could impact revenue. These organizations are confident in the benefits of AI transformation long-term, but have hit barriers to broader adoption. “Most marketers and most agencies at best have a bunch of trials going on in pockets of their organization,” said Matt Spiegel, EVP of TruAudience growth strategy at TransUnion. “The use of AI at an enterprise level to change marketing is extremely nascent.” The vast majority of organizations have updated some marketing processes with AI, but far fewer have made the kind of changes that impact ROI.
Scalable formats could raise revenues per query, but weak performance data may keep advertiser spending cautious.
WPP cuts its H1 revenue losses: Elevate28 is showing early progress, but its payoff hinges on keeping clients and staying competitive in AI.