44% of US college sports fans say sponsorship influences their purchase decisions, including 14% who actively prioritize sponsored brands, according to a February study from Big Chalk.
Rising prices drive consumers to use credit cards and BNPL to make ends meet.
Although the US economy is facing hard financial times due to rising gas prices and other headwinds, consumers expect to up their spending this summer, according to a Spring 2026 survey by Optimove Research.
Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.
65% of US marketers and agency executives say digital billboards best support connected commerce goals, the top OOH format named in OAAA and Winterberry Group's March 2026 report.
Retail strategy is getting more complex, but the customer journey isn’t necessarily getting better. As brands invest in new channels, emerging tech, and reimagined experiences, many are still falling short on the fundamentals that actually drive discovery, conversion, and loyalty.
The company’s agentic commerce expansion underscores diverging adoption trends in the US and China.
Lower prices lift sales and share, even as store openings and other pressures weigh on margins.
63% say they’ve stopped buying, even as discovery power stays strong.
AI product links go mainstream: Nearly 30% of users turn to AI for links, making discovery a cross-generational entry point.
A direct mail expert identifies optimization opportunities for banks’ direct mail programs.
AI can outperform doctors at some clinical tasks, but narratives overstating the tech’s advantages in patient care could erode physician trust.
NBCU courts performance skeptics: An updated Performance Insights Hub and AI agents target cleaner TV metrics and tighter cross-channel tracking.
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.
Cloudflare ties AI overhaul to layoffs: Q1 revenues jump 34%, but a 20% workforce cut may test investor faith in an agentic model.
Alphabet’s AI stack fuels ad economics: Anthropic’s $200 billion deal boosts Google Cloud, while TPUs and Gemini may lower ad costs.
AI Email A/B testing has an AI quality problem: Without rigor, AI crowns false winners and locks in flawed templates.
US ad market cools in March: The 2.8% gain trails February’s spike as energy shocks, tariffs, and fewer tentpole events curb spend.
LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.