US ad market cools in March: The 2.8% gain trails February’s spike as energy shocks, tariffs, and fewer tentpole events curb spend.
LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.
35% of US QSR loyalty members say points expiring too quickly is their top frustration with loyalty programs, the No. 1 complaint in Alchemer's March 2026 study, eight points clear of the next gripe.
Media, events, and LTO buzz double brand recall as revenues climb 31%.
The brand will make its Walmart debut next month as part of a broader emphasis on big-box retail.
From McDonald’s to Whirlpool repairs, brands feel the impact as consumers run out of money.
Consumers locked out of traditional lending give their loyalty to Cash App.
Affirm Card growth can help launch a flywheel effect across the BNPL provider’s network.
AI will be an efficiency driver, while capturing young premium users is a top priority.
It wants to lock in Gen Z early with convenient products that align with their lifestyles.
From an app redesign to in-branch education, Chase wants to show Gen Z it understands their needs.
To remain competitive, banks must prioritize a simple, digital process.
Social feeds fuel, wallets drain: Prediction markets convert clicks into cash for a few but result in losses for many. The trend risks regulation and brand safety.
More than half (53%) of patient groups view US drugmakers favorably, an 8-point drop since last year, tied to funding and engagement cuts.
FDA head Marty Makary is likely to be fired. While pharma’s relationship with him has been uneven, drugmakers may be even more concerned about Kennedy’s influence over his successor.
Google Health app will use device data and medical records to deliver health insights, intensifying competition among consumer health wearables and AI tools.
On today’s podcast episode, we discuss the three big questions surrounding Google right now: If Google is winning at search, where is its ad machine quietly losing? Is its self-driving car unit, Waymo, a sleeping giant for the company? And are its new traditional TV-style “Stations” the right model for YouTube as it tries to take over the living room? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Marisa Jones and Senior Forecasting Analyst Drew Spink. Listen everywhere, or watch on YouTube, Apple Podcasts, and Spotify.
Disney plots a super app future: A unified Disney+ platform could fuse streaming, parks, and merch into one data-rich loop for ads and ecommerce.
While Marriott and Airbnb are upbeat, US hotel operators report weaker bookings.