In today’s podcast episode, we discuss the main takeaways from the recent social media harm trials, how much Americans are using social networks (and which ones they’re using the most), and the changes we expect to see as a result of this landmark verdict. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
The Trade Desk's new Trading Modes bundle costs and AI, aiming to rival walled gardens while keeping manual control.
Retailers face a critical challenge in the age of AI: Understanding which of three emerging consumer types deserves their attention and investment today versus which remains largely theoretical.
Its new rewards program competes with banks for credit card users
Trust in AI has room to grow as banks look to it to offer financial information and advice.
Banks should still look ahead to its commercial implications.
63% of US adults say having ads in AI search results would make them trust those results less, according to a January survey from Ipsos.
From automated bidding tools offered by Google, Meta, and Amazon to emerging agentic AI systems designed for end-to-end campaign automation, AI is becoming embedded at every stage of the media buying process.
Lean teams deliver cheaper, faster AI as investors demand returns.
CNN tests AI agents to trade ads, aiming to control pricing and prove ad muscle ahead of a Paramount tie-up.
A new blueprint pitches wealth funds, robot taxes, and four-day work weeks to recast the company as a public-interest ally.
On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O’Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer.
Oil above $100 trims 2026 spending growth to 7.2%, wiping $28 billion as brands rein in budgets.
New YouTube Stations blend influencer pull with always-on streams, adding premium CTV inventory for brands.
Scheduled Trial Reels let creators time experiments globally, improving influencer campaign performance on Instagram.
Kids 7–14 sway clothing, food, and digital buys as social media fuels early brand pull.
In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.
Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that feel beneficial to consumers.
This FAQ covers how incrementality testing works, where it fits alongside attribution and marketing mix modeling, and how marketers can build effective testing programs in 2026.