Inflation, layoffs, and uncertain tariffs may dampen demand even as AI raises hope for new sales channels.
We review the biggest credit card movements of the year including the Capital One Discover merger, Sapphire Reserve and Platinum card refreshes, and tightening underwriting standards that are squeezing out middle and lower class families from credit lines.
Threads and WhatsApp ads are growing as novelty draws interest, but lasting ad spend hinges on better, platform-native formats.
As audiences show a preference for user-generated content in ads, brands have an opportunity to showcase credibility across social advertising strategies.
Chase’s anticipated travel and dining trends focus on experiential and novel landscapes and experiences, and continues a push for luxury in dining.
Marketers across categories are calling for simpler, more intuitive advertising systems after years of growing fragmentation and technical overload. In interviews with EMARKETER, leaders from Criteo, LiveRamp, Reddit, Vistar Media, StackAdapt, and DoorDash all described a shift toward platforms that reduce effort, unify workflows, and provide clearer decision making. Buyers want fewer interfaces, standardized KPIs, easier activation, and more transparent insight into where ads run. The message is consistent: performance pressure amplifies the value of operational clarity. As the industry moves into 2026, platforms that eliminate friction—rather than add features—will gain share, while marketers who choose simplicity will gain speed and efficiency.
BNPL is cementing itself as a go-to tool for shoppers looking to stretch their dollars.
45% of creators say working with a high-quality brand is their top priority when considering a brand deal, according to a July 2025 survey from Ipsos and Publicis Media.
Promoting savings via pharmacies, doctors, and online patient forums could help raise awareness of these coupons and pass on the savings needed to reduce prescription nonadherence.
From TikTok to pharma sites, women’s go-to channels shift by life stage—and marketers need to follow.
Gen Z and millennials are adopting telehealth and digital tools more quickly to navigate health information and manage their care.
Despite added personalization, Pfizer, Verily, and others will struggle to draw health-information seekers away from ChatGPT and Gemini.
Most viewers pause for 1 to 5 minutes, offering extended periods for non-intrusive ads likely to drive action.
On today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle it all into a giant quiz. What happens to YouTube in 2026? What will shoppers start letting AI agents do for them? And much, much more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
It makes AI central to Search, Android, and Chrome, but integration might invite antitrust scrutiny.
With surging TV screen time and a 15% YoY ad boost, YouTube is pulling ahead of Netflix in the streaming race.
Second-screening is now the norm, collapsing ad-to-purchase journeys into seconds on mobile
Smart fridges, idle TVs, and gaming consoles are becoming the next frontier in contextual, at-home ad delivery.
As patients arrive at their appointments with AI-sourced self-diagnoses, healthcare marketers must reassert providers’ authority.
Walmart's leadership change is unlikely to change the retailer’s strategy in 2026 as it makes gains in technology, ecommerce, and advertising.