Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.
Expedia Group (39.7 million) and Priceline.com (23.7 million) drew a combined 63.4 million unique US visitors in March 2026, more than 3.5x the 17.5 million pulled by the other eight sites on the top 10 list combined, according to March data from Comscore.
In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Fox-Roku’s endgame: Fox buys Roku, pairing content, data, and distribution to build a FAST giant and a stronger ad-tech ecosystem
UK redraws youth marketing: As social platforms lose under-16 users, brands may need families, messaging apps, and real-world experiences to stay relevant.
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine.
There’s no hard and fast rule for when to invest in new technologies, said David Cost, Chief Digital Officer at Rainbow Shops on a recent “Reimagining Retail” episode.
The tie-up with the Knot could open up a large volume opportunity for the P2P player.
Walmart Connect is expanding its audience data offering into YouTube streaming inventory through Display & Video 360, allowing advertisers to target Walmart audiences more precisely while tying campaigns back to shopping behavior and sales outcomes.
Some patients forgo care after AI advice, creating health risks and urgency for provider-backed tools.
New creative role aims to translate trends into sustained shopper interest.
As rivals gain ground, the chain refreshes nearly every part of the experience.
More pricing clarity and eager shoppers could set the stage for strong spending.
Consumers are increasingly using AI chat to explore purchases before they ever reach a search engine. Those conversations are creating a new layer of intent signals that marketers have only begun to tap into.
It made common banking features feel unique through marketing, exposing banks’ messaging problem.
Reddit's entertainment edge: Reddit turns fandom into measurable ROI, delivering results from discovery through retention.
Paramount-WBD deal is official: DOJ approval sets the stage for a mega-merger that will impact advertisers.
Women’s sports deliver standout ROI: Faster audience gains and 40% higher ad impact make them a cost-efficient play.
AI can reroute purchase decisions: Consumers are changing brands and relying less on owned channels for answers, making AI engine audits crucial.
Consulting’s credibility crunch: AI-assisted research without rigorous verification risks reputational fallout for both top firms and the brands that rely on them.