Smaller beauty brands are shaking up the retail space by achieving faster-growing sales than their big name competitors. Independently owned and operated brands with under $300 million in revenue, called "indie beauty brands" by NielsenIQ in a new report, are rising fast online and outpacing their conglomerate competitors in-store.
This FAQ addresses the tactical and strategic questions digital media buyers and marketing leaders face.
New openings aim to improve convenience and support faster omnichannel fulfillment.
China consumer confidence shows few signs of improvement heading into the holiday period.
Closures continue, but stronger concepts are replacing weaker ones as foot traffic holds.
Installments for QuickBook invoices offers a lifeline to SMBs.
It’s betting that Google’s protocols will funnel agentic payment volume to its BNPL platform.
The move aims to increase purchase frequency and shelf space at top retailers.
Costs will shape 2026 midterm votes, with both parties targeting insurers and pharma to lower costs. The industry has a chance to defend its role—and show real affordability gains.
But a crowded obesity market demands product differentiation, fewer side effects, and benefits beyond weight loss to reap financial gains.
The UK-based pharma giant lists its stock on NYSE even as it continues overseas manufacturing and innovation spending.
Pharma and health brands return to the Super Bowl, ditching drug pitches for brand storytelling campaigns.
45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center.
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An under-16 social ban could be Europe’s next regulatory domino.
Super Bowl ads still spark buzz, but fragmentation and $8 million costs push marketers to second-screen, social, and CTV plays.
Disney is getting an edge with an NFL-ESPN deal that protects it against digital video pressure from rivals like YouTube.
SpaceX absorbs xAI in an all-stock deal, combining rockets, Starlink, X, and Grok into one pre-IPO giant.
Personalization drives purchases and engagement, but retailers’ inability to scale it turns demand into a loyalty leak.