This FAQ examines why the brand-versus-performance tension is intensifying, what the data reveals about budget shifts, and how marketers can prove brand marketing's value in an era of heightened accountability.
NBCU accused the ratings firm of undercounting TV after a delayed update favored streaming and rattled marketers.
A $40 million deal folds eyes-on-screen data into Viant’s DSP, letting advertisers transact on attention—not just impressions.
Online ads near $1.5 trillion as social outpaces all channels and Meta proves its scale.
US sports travelers are equally willing to travel for regular season and playoff matches (41% each), outpacing worldwide fans by double digits on both. However, they trail global travelers by 18 points on major single-sport international events (21% vs. 39%), according to a December 2025 survey from YouGov.
On today’s podcast episode, we discuss how this kind of energy-driven inflation shows up differently for retailers compared to what we saw with tariffs last year, the ripple effects that are being underestimated, and which of these changes we think are temporary versus those that will actually reshape how people shop. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and Analyst Rachel Wolff.
Bumper earnings masked deeper economic concerns.
Digital shelf labels (DSLs) are gaining momentum in retail stores, as major players prepare to scale adoption. Walmart recently announced plans to roll out DSLs across its entire store fleet within the next year, while Kroger has already begun replacing traditional paper tags with electronic labels in its Cincinnati-area stores.
In Q1 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.
Intent-rich use cases outpace image and personalization, tying AI to ads, productivity, and sales.
Geopolitics and high travel costs curb international bookings, dimming expected retail gains.
The massive redesign aims to elevate private label appeal and fend off rivals.
Banks must turn to features they can exclusively control.
Banks need to do major technological and organizational work to keep up.
The company’s new beta app aims to meet Gen Z at the moment of inspiration.
Snap joins Meta, Oracle, and Block in preemptively shrinking staff ahead of expected AI efficiency gains.
Adobe rewires creative workflow with agentic AI: Firefly AI Assistant runs Photoshop to Premiere from one prompt, aiming to speed production.
Amazon becomes OpenAI’s enterprise gatekeeper: A $50 billion pact makes AWS the exclusive cloud for Frontier agents, heating up rivalry with Microsoft.
Hybrid tiers fuel streaming’s next phase: Platforms prioritize extracting more value from existing audiences as ad-supported streaming revenues grow.
ChatGPT's US unique visitor count grew 76% year over year, climbing from 41.5 million in January 2025 to 72.9 million in January 2026, according to a March report from Comscore.