US households spent an average of 3.5 hours a day on Netflix in June 2026, up from 3.1 hours in March and ahead of every rival service, according to a June survey from Comscore.
The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns creator brands including Donut, Bob Vila, and Futurum. He argues the industry is living through a systemic upheaval on par with music's most famous disruption. "For General Media, my view is [it] is having its Napster moment for lack of better description," said Perlman. "Where and how all of a sudden distribution has been democratized, and therefore, like, how do you compete?"
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The global toy market hit $123 billion last year, and adults 18 and older drove 35% of toy industry growth through April 2024, according to Circana.
Creative design can decide whether a retail media network (RMN) ad converts a shopper who is already standing at the point of purchase. How an ad looks in those moments shapes how consumers perceive products and whether they consider buying them, according to a recent Ipsos study. Finding the right balance between memorable images and simple purchase-driven messages will help campaigns make the most out of brand investment. US retail media ad spend is expected to maintain double-digit annual growth through 2029, reaching $112.33 billion in that year, per EMARKETER’s forecast. US on-site retail media spend alone is projected to total $56.42 billion this year, according to EMARKETER. “[In retail media campaigns] context does the targeting work for you, the shopper's location in the purchase journey already tells you what's relevant, so the creative can be simpler and more direct than a display ad that has to work for an anonymous audience,” said Ryan Cook, vice president of advertising at Disco.
52% of US consumers use Google Search for their first local business search, but just 19% go back to it for additional searches, according to a July report from BrightLocal.
Trusted healthcare providers give marketers a credible route to reach anxious patients and encourage action.
Its shopping assistant can guide high-intent purchases, but retailers must keep recommendations useful, not salesy.
Frequent users make more impulse purchases, plan less, and expect retailers to deliver on demand.
AI referrals are converting at nearly the same rate as other traffic as consumers use the technology to research trips and find savings.
That presents an opportunity for retailers with sharp size planning.
Five Below’s social-led flywheel turns trends into sales and keeps value shopping fun.
We look at what payment providers need to do to win agentic commerce share.
Consumers don’t know many banks already offer this in-demand feature.
This FAQ covers how UGC influences purchases, the authenticity problem, and how brands should build UGC programs in 2026.
Tech partners can determine how quickly institutions add the features Gen Z expects.
In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about social media’s role in youth mental health, and what could change as a result of the settlement. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Beth Snyder Bulik and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Jets sponsors no longer stop at the stadium gates. The New York Jets partnered with Outfront Media this summer to connect in-stadium sponsorships with out-of-home (OOH) inventory in key locations beyond MetLife Stadium, the team's home field.
The Trade Desk buckles: A 15% headcount reduction reflects an industry shift from the open web toward walled gardens.