TikTok viewers watch an average of 31% of a brand's video, and media and entertainment brands lead at 34%, according to a report from Dash Social.
In today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the signals that help retailers identify each shopper’s mission, and what happens when those signals don’t align. We’ll also discuss whether shoppers arriving from Google, Instagram, or ChatGPT have different types of intent, and what retailers can realistically adjust before the biggest shopping weeks if they’re seeing unexpected signals. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Kristi Carlson, Vice President of Digital Technology at Kendra Scott.
Nearly half (47.1%) of US digital shoppers haven't used a retail AI chatbot and aren't interested in trying one, according to an August survey from Bizrate Insights and EMARKETER.
Three in 4 US consumers spend money on music in a typical month, and about 20% of those consumers spend across more than five music-related activities, according to Luminate data shared during an Advertising Week New York (AWNY) panel this month.
By helping customers play, discover, and connect, the retailer is looking for differentiation beyond price and selection.
A 23% ROAS advantage makes fresh ads a valuable tool for attracting deal-hungry shoppers.
Livestreams and repeat buyers reward brands that align media, merchandising, and inventory planning.
Bundling Walmart+ and Sam’s Club Plus could revive subscriber gains and encourage members to spend more.
Creator incentives and better tracking could help close a purchasing gap and retain talent.
Its tools can attract entrepreneurs early, but converting them to full-service customers is the next test.
High mortgage rates and rising prices are keeping consumers from moving, forcing brands to inspire existing homeowners to spend.
Payment Switch could attract customers tired of fees and poor service while removing a key barrier to leaving.
A 10% bundle discount tests whether savings can persuade beauty shoppers to try third-party AI commerce.
Stable delinquencies may give issuers room to acquire customers without abandoning disciplined underwriting.
Health problems are a serious matter, but for people living with such conditions, humor can make difficult conversations easier to endure. For advertisers, finding that humor without trivializing someone's experience is a much harder assignment. At a panel during Advertising Week New York, executives and comedians discussed how brands can use humor when the subject is sensitive and the consequences of getting it wrong are significant.
Cosmetic, muscular, and emotional changes experienced by GLP-1 users often emerge within three months, making early telehealth and HCP guidance essential.
Doctors flock to OpenEvidence for clinical answers, giving drugmakers insights to deliver more relevant ads.
AI could cut clinical trial enrollment timelines and change how pharma spends on patient outreach.
Skip’s campaign shows how controlling overlap can free budgets to reach households advertisers were missing.
Coordinated data and measurement help marketers understand how channels work together.