Platform algorithm changes or volatility is the top barrier to business growth for creators worldwide, cited by 18% of respondents, just 1 point ahead of lack of consistent brand deals (17%), according to a July 2025 survey from CreatorIQ.
Our industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.
Consideration rises, yet tax credit loss and high prices weigh on sales.
A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.
College sponsors outscore Super Bowl ads, delivering recall near SB leaders at lower cost.
The retailer hopes to leverage TikTok’s beauty influence to drive sales and deepen connections with customers.
Amazon leans into the grocer’s premium brand power.
Casas Bahia rebounds online while Magalu tightens its marketplace playbook.
Adding BNPL and credit-building opportunities can help them win the next generation of consumers.
They’re using installments as emergency cash flow instead of card products, per JPM.
The P2P provider is growing its use cases to draw more users.
Its charter application shows fintechs are moving closer to becoming banks, intensifying competition with incumbents.
Banks should have a tiered strategy to address subsegments of wealthy consumers.
Collecting additional data could add to banks' compliance costs.
Most consumers give health apps a try, but just 3% stay after 30 days. AI features may be the fix, but only if brands don't overhype their value.
AI prep is changing visits, with doctors wary of misinformation but optimistic about patient education.
Americans across income brackets are cutting spending, rationing meds, and delaying surgery to pay for healthcare costs.
Disney's Oscars ad inventory cleared early at higher rates, proving live TV still commands premium demand.