Music playlists top digital audio time for every generation, from 55% of millennials to 65% of Gen X, according to a March survey from The Harris Poll and EMARKETER.
Ad avoidance has become a default consumer behavior, and a challenge for advertisers. Nearly all consumers skip, ignore, or pay their way around advertising, and repetitive campaigns actively damage brand favorability. This FAQ covers how widespread ad avoidance is, what drives ad fatigue, and the format and creative strategies marketers are using in response.
This FAQ covers what ad fraud is, where the waste concentrates, and the practical defenses advertisers are using in 2026.
At this week's CommerceNext Growth Show in New York City, executives from Ulta Beauty, Tapestry, Stitch Fix, and Novi shared how they're using AI to deepen customer relationships and why winning loyalty now means appealing to both consumers and the AI models guiding product discovery.
Live sports was supposed to be streaming's killer app. The content that would justify the subscriptions, lock in the loyal audiences, and finally settle the cord-cutting debate in favor of digital. And by raw adoption numbers, the bet has paid off. The trouble is that arriving somewhere doesn't mean you can find what you're looking for once you get there.
The back-to-school season is gaining momentum for retailers in 2026. It’s worth $85.42 billion in US retail sales, according to EMARKETER. And the season keeps starting earlier as price-conscious families spread purchases out across the summer. This FAQ covers the season's timeframe, top categories, and channel preferences, and how marketers should position campaigns in 2026.
In-store retail media, which includes digital screens, smart carts, audio, and product sampling inside physical stores, remains the least developed segment of retail media. Yet demand is rising as advertisers seek to reach shoppers in the aisle, where most retail purchases still occur. High infrastructure costs and organizational silos, however, continue to limit the channel's growth. This FAQ covers the market's size, the grocery opportunity, and how retailers and advertisers should invest.
This FAQ explores the scale of the ecommerce returns challenge, the policies that most influence shopper behavior, and the strategies retailers should prioritize in 2026 to reduce costs without sacrificing loyalty.
This FAQ covers private label's scale, where it is winning, and what the shift means for retailers and brand manufacturers.
This FAQ covers the recommerce market's size, the consumers driving it, and how brands should respond.
AI-powered investing and market insights could make Big Tech a bigger rival to banking apps.
It’s expanding local banking via education and coaching.
Banks gain more from AI handling routine work while employees focus on complex customer decisions.
The same social media video behaviors that shape other purchases are influencing their health and wellness choices.
Distrust of unknown numbers is causing patients to ignore provider calls and potentially miss important healthcare information.
Patients' chatbot use for mental health gives clinicians more chances to correct misuse and promote informed AI decisions.
AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.
Meta hands moderation to AI: Replacing most human reviewers may cut costs but leaves brands navigating less predictable content decisions.
This FAQ covers boomer digital habits, where to reach them, and how brands win the segment in 2026.
Omnicom and NBCU refine CTV at Cannes: Partnership ties Acxiom data to show-level context, but must prove results beyond better targeting.