As shopping journeys span more retailers, platforms, and media channels, reaching consumers across those touchpoints is becoming increasingly complex. Connected retail media networks can help brands reach consumers from discovery to purchase without managing separate campaigns for every channel.
The standalone experience could attract intentional shoppers, giving brands a new platform to drive repeat purchases.
The DoorDash-Instacart deal could reduce merchants’ bargaining power while creating new opportunities for Uber.
The retailer's strong sales show that department stores can draw shoppers and drive growth with unique brands, better service, and in-store experiences.
The platform’s AI-powered targeting lets brands reach shoppers across 14 European markets before and after orders.
Affordable products, smart acquisitions, and broad distribution drove 51% growth in fiscal Q2 2027.
Automating labor, marketing, and back-office work can deepen loyalty as operators grapple with higher costs.
In September 2026, we analyzed 11,250 ChatGPT and 11,250 Google Gemini recommendations across 23 retail store categories to compile the AI Visibility Index.
With near universal digital satisfaction, helping customers meet financial goals drives deeper relationships.
Healthcare marketers and providers must be transparent about how and when AI is used in patient care and seek consent where appropriate.
Strong Q3 sales help offset injectable weakness and give Novo an early edge in oral obesity treatments.
Faster content production may deliver limited gains if medical and legal reviews can't keep pace.
As Snapchat engagement weakens, MAUs may flatter its reach, leaving advertisers to verify actual usage.
ChatGPT’s low conversion rates threaten repeat spending and its $100B ad revenue ambitions.
New optimization tools help advertisers target conversions and incremental reach instead of relying on impressions.
Marketers gain a new way to reach high-intent shoppers, provided ad clutter doesn't erode trust.
B2B buyers are researching solutions long before they enter the sales pipeline. New research from Factors.ai reveals why engaging buyers earlier, reaching more stakeholders, and combining paid and organic strategies can lead to stronger business outcomes.
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Walmart+ and Sam’s Club memberships? Will its agentic initiatives give it an edge over Amazon? Plus, more. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Principal Analyst Zak Stambor.
Big banks may rethink expansion plans and court both parties as congressional oversight intensifies.
Attain data lets advertisers target shoppers based on purchases at rival retailers, strengthening Amazon’s media pitch.