For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.
Non-controversial stars, authentic fits, and humor, not fame alone, boost Super Bowl ad results.
Live sports command major leverage; NBCUniversal is using scale and bundling to defend pricing power as sports rights costs surge and distribution fragments.
Legal scrutiny, rising rivals, and fading China relevance are testing its turnaround.
51% of Super Bowl ads featured multiple celebrities in 2025, triple the rate from 2016, according to a January report from iSpot.tv.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Regulators say TikTok’s “addictive” features break rules, creating a legal test that could force core platform changes or fines.
Less than 10% of consumers accept the top result and most cross-check sources, indicating skepticism of search rankings.
Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.
Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Gemini turns search into dialogue, feeding richer intent into auctions and tightening Google’s end-to-end ad loop.
The jeweler aims to protect margins and reduce reliance on a single volatile metal.
Legacy measurement overlooks gaming, commerce, and creators—fueling billions in misallocated ad spend.
The issuer targets new consumers with rewards tied to account balances.
The music giant will benefit from Checkout.com’s AI tools to boost payment efficiency.
The company expects capital expenditures to run to $200 billion in 2026 as it looks to keep pace with competitors and demand.
44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.
IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.
Marketing technology (martech) has entered a new era defined by AI agents, composable architectures, and the rise of buyer-side AI assistants that are fundamentally changing how customers discover brands and B2B vendors.