Brand breadth, loyalty, and physical stores are helping it take share in a soft market.
Its tokenized deposits enable faster settlement today while positioning businesses for a shared blockchain network.
The new Stablecard platform risks confusing customers and complicating branding.
CPG brands such as P&G are betting consumers won't cut back on wellness spending, favoring premium supplements like Thorne’s over cheaper alternatives.
Brands are using product enhancements to defend share, though that alone may not be enough.
Target aims to shape meal discovery, while Ahold Delhaize offers a more direct path to conversion.
Pinterest urges holiday advertisers to start soon: Brands that wait risk missing shoppers who research and buy well before Black Friday.
Their “always online” presence means they encounter a steady stream of health information. Simple, evidence-backed wellness claims align with their health goals.
Travel co-brands are moving upmarket to court affluent passengers but still have to deliver on value.
Pinterest turns AI into ad gains: The company’s improving ad tools and commerce capabilities give marketers more reasons to include Pinterest in media plans.
Consumers may ask Siri questions before opening bank apps, making AI a key channel for financial guidance.
Half of US podcast listeners consume health podcasts, giving health and pharma brands opportunities to tailor messaging to audiences interested in fitness, nutrition, or specific health conditions.
Spotify falls short of user forecasts: Engagement remains healthy, but uneven ad performance adds demand for stronger measurement.
Paramount’s Q2—no merger, and no growth: Ad prices might soften as the company’s mega-merger.
The NFL’s fan base is broadening, and advertisers now have a more diverse audience to reach over live digital channels. The upcoming season, which kicks off with its first preseason game August 6, will have more international games than ever as the league continues to grow a global audience. US digital live sports viewership will reach 122.7 million, up 6.1% YoY, according to EMARKETER’s forecast. The NFL’s current media rights agreements include two streaming-exclusive deals (Netflix and Prime Video), and four deals with broadcasters that include linear retransmission on streamers (ESPN, Paramount+, Peacock, and Fox One).
Retailers pulled out creative stops in July, from Nike's star-studded World Cup campaign to Lego's massive trophy installation in New York City. Here are the brands that broke through the noise, created memorable experiences, and made strategic bets on their future.
Fox is acquiring streaming platform Roku for $22 billion, creating what analysts call the third-largest player in US streaming by share of viewing. The deal gives Fox direct access to Roku's 100 million households worldwide and positions the combined entity to dominate the free ad-supported streaming TV (FAST) market. "For Fox it really jumpstarts their digital ad revenues," said our analyst Ross Benes on a recent episode of "Behind the Numbers." "Fox is still mostly a legacy company, and what they do have for streaming has largely been acquired, such as Tubi."
38.3% of US digital shoppers have never used virtual or augmented reality to shop and aren't interested in trying it, making outright rejection the single most common response, according to a February survey from Bizrate Insights and EMARKETER.
Kroger is betting that organizational alignment and retail intelligence will transform how brands approach growth strategies, moving beyond siloed advertising campaigns to create sustainable, category-expanding partnerships. "It's more than most publishers or most in kind of a media-focused world are gonna be focused on, you know, the next impression," said Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, in a conversation at the Cannes Lions International Festival of Creativity. "For us, it really is about that next sale."
In July 2026, we analyzed 3,900 ChatGPT recommendations across eight household and cleaning product categories to compile the EMARKETER AI Visibility Index.