Dynamic tools may cut cart abandonment and boost profits, but risk alienating cost-sensitive shoppers.
Pinterest trends point to budget-friendly personalization, urging brands to sell add-ons—not overhauls.
AI agents will drive most web traffic by 2027, forcing brands to build for machines without eroding trust.
Unilever’s potential divestment underscores the divide between must-have brands and commoditized products.
UCP adds carts and loyalty perks, but it may not be enough to move the needle on AI platform checkouts.
Early users complete three times more purchases as agentic voice chains compare to checkout in one flow.
Reserved Display pairs first-party data with AI to turn homepage ads into merchandising tools.
As Coinbase’s main business lags, stablecoins and agentic commerce offer an alternate revenue stream.
It’s betting on flexibility and ease to boost commercial volume amid economic uncertainty.
Subprime consumers appear increasingly fragile with 90+ days delinquencies rising.
Fintechs could have an edge on securing long-term relationships with affluent young investors.
Basic wealth management is commoditized, but not all services need to be.
High incomes and unique earnings trajectories make them ideal private banking candidates.
Marketers must build trust there with clear insurance support, patient assistance programs, and testimonials.
As healthier members opt out of ACA plans, insurers will be left with sicker patients who they’ll need to push toward lower-cost care.
Its next generation GLP-1 achieved breakout weight loss results that extend its lead in the obesity market, but reopen questions about excessive weight loss.
Lawmakers target unbranded pharma campaigns, spotlighting a staple of many drug brand playbooks.
ABC yanks The Bachelorette after a resurfaced domestic violence video, torching promo spend and exposing TV buy fragility.
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
As AI transforms how consumers search, discover, and shop, brands are rethinking how they show up across LLMs and digital touchpoints. Justin Garvin of Rise, a Quad agency, joins EMARKETER’s Sky Canaves to discuss the shift from organic to paid AI opportunities, the importance of trust, and how to build a smarter, more connected strategy.