Lava gives members more personalized event perks, raising the bar for issuers’ perks and FMNs.
Linear is key to reaching broad audiences, while CTV adds more precise targeting.
Questions about symptoms, sleep, and medications create an opening for more personalized healthcare guidance.
Thousands of layoffs could alter content investment, audience engagement, and advertising value.
Forcing districts to choose between AI and Search may send a generation of students to rival platforms.
57% of young adults find new shows and movies through social clips, making creator campaigns vital.
Creator deals may fill its long-form library, though proving TV-scale ad value remains a hurdle.
Understanding whether a customer is shopping for themselves or buying a gift requires reading real-time signals rather than relying solely on purchase history.
Retail media budgets are still climbing, and the networks competing for them can no longer win on inventory and price alone. Advertisers are rewarding partners that offer deeper audience libraries, faster activation, and measurement they can defend to leadership. They are pulling spend from the ones that fall short. The money is there. Some 85% of advertisers working with retail media networks (RMNs) and commerce media networks (CMNs) said they plan to increase spend on these networks in the next 12 months, according to GrowthLoop's "2026 Commerce Media Investment Index," a survey of 291 US and Canadian advertisers. Already, 73% allocate at least 15% of their digital ad budgets to RMNs and CMNs, and 94% say those partnerships are meeting or exceeding ROI targets. With more networks chasing the same budgets, the deciding factors are operational: how many audiences a network can offer, how fast it can deliver them, and how clearly it can prove what worked.
Private label, healthy essentials, and meal solutions aim to win budget-conscious shoppers without broad discounting.
Attacks on refrigeration systems show how connected store technology can cause physical losses.
Distinctive campaigns aim to stand out in a longer season without adding to shoppers’ promotional fatigue.
Estée Lauder, Puig, and L’Oréal beat expectations as shoppers continue to protect beauty spending despite tighter budgets.
Reach Black Friday shoppers through traditional and AI search while keeping product details accurate to curb returns.
As shoppers buy more protein-rich desserts, breads, and snacks, brands must prove health benefits beyond protein content.
In-store access and essential categories can help providers turn Gen Z interest into payment volume.
Daily challenges and $15,000 prizes will help the bank compete for Gen Zers’ attention.
Marketers have spent years finding ways to make consumers stop scrolling, watch longer, or notice a message. But those measures offer little indication of whether someone is actually interested in what the advertiser has to say. Advertisers need to look beyond attention and consider receptivity, or whether consumers are open to receiving a message in the first place, according to executives from PulsePoint, Bristol Myers Squibb (BMS), Gilead, and PHM at an Advertising Week New York panel.
In today’s podcast episode, we explore the three biggest questions surrounding Netflix: Will a new content chief turn around its programming fortunes? Which type of content is most likely to help the company gain and retain subscribers? And how significant is its downward revision of 2026 ad revenue expectations? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing, for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Some 83.2% of US marketers use Claude for content creation, ahead of ChatGPT (75.7%) and Gemini (57.9%), according to a September report from Ahrefs.