The partnership brings card-linked offers from major brands, expanding OnePay rewards beyond Walmart.
Shoppers turn to digital wallets for BNPL access and alternatives to revolving credit.
Higher frequency and broader usage suggest it is becoming a default behavior rather than a situational option.
Major regulatory upheaval affecting pharma’s core business is unlikely to materialize this year.
Heavy consumer AI health use raises pressure on OpenAI and peers to tighten safeguards fast.
Lilly’s tirzepatide is projected to top 2026 sales as pills and uses beyond diabetes and weight loss expand demand.
51% US consumers now notice healthcare and pharma advertising on CTV, putting it ahead of search and social.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent on YouTube and TikTok will heat up—and how gaming will become an alternative social media space for this young generation. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Paola Flores-Marquez and Vice President of Research Jennifer Pearson. Listen everywhere, and watch on YouTube and Spotify.
Regulatory pressure and political alignment are now influencing programming stability, deal viability, and advertiser confidence one year into Trump's second presidency.
YouTube expands shoppable CTV ads with Google Demand Gen, with new units aiming to convert passive viewing into action without feeling intrusive.
Streaming takes nearly half of TV viewing in a new record, driven by sports and major cultural hits, proving live events still dominate TV.
Trump-era trade rules turn chips into toll roads, raising costs and forcing Big Tech to design AI around political risk.
Its CTV move could boost engagement, but creator backlash shows the risk of diluting trust by drifting from the written word.
Vinted moves to cash in on US consumers’ rising appetite for resale: The platform will spend millions to establish a foothold in the market.
Burnout is rampant yet Gen Zers still overspend, showing fatigue and value-seeking can coexist.
Amazon leads research as social drives discovery, collapsing content, community, and commerce into one path.
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Australia’s social media ban for minors inspires global regulation as India, the UK, France, and more have said they will mimic the law.
Sam’s Club and BJ’s aim to show that samples and screens drive sales.