TikTok has finalized a deal to maintain US operations, and its growth now depends on higher ad yields and efficiency as user growth slows.
TV and social ads are most likely to drive purchases, but also are most disruptive to consumers, according to DISQO, emphasizing the importance of: interactive, refreshed, relevant ads.
A 4% fee puts pressure on merchants and could shift momentum to rivals like Google and Microsoft.
The traditional marketing funnel model faces unprecedented disruption with generative AI-powered chatbots like ChatGPT and Perplexity now bypassing traditional discovery channels, while younger consumers increasingly treat TikTok and Instagram as search engines.
Growing consumer restraint, severe weather, and income stress combine to delay discretionary purchases.
Retail media strategies are diverging; Macy’s and Iceland show how retailers are choosing between faster scale through partners and deeper control through bespoke in-store systems.
TikTok, Temu, and Shein prove loyalty and habit outweigh geopolitics in US app use.
We look at how buying Brex fits into Capital One’s long-term payments strategy.
The partnership brings card-linked offers from major brands, expanding OnePay rewards beyond Walmart.
Shoppers turn to digital wallets for BNPL access and alternatives to revolving credit.
Higher frequency and broader usage suggest it is becoming a default behavior rather than a situational option.
Major regulatory upheaval affecting pharma’s core business is unlikely to materialize this year.
Heavy consumer AI health use raises pressure on OpenAI and peers to tighten safeguards fast.
Lilly’s tirzepatide is projected to top 2026 sales as pills and uses beyond diabetes and weight loss expand demand.
51% US consumers now notice healthcare and pharma advertising on CTV, putting it ahead of search and social.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent on YouTube and TikTok will heat up—and how gaming will become an alternative social media space for this young generation. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Paola Flores-Marquez and Vice President of Research Jennifer Pearson. Listen everywhere, and watch on YouTube and Spotify.
Regulatory pressure and political alignment are now influencing programming stability, deal viability, and advertiser confidence one year into Trump's second presidency.
YouTube expands shoppable CTV ads with Google Demand Gen, with new units aiming to convert passive viewing into action without feeling intrusive.
Streaming takes nearly half of TV viewing in a new record, driven by sports and major cultural hits, proving live events still dominate TV.
Trump-era trade rules turn chips into toll roads, raising costs and forcing Big Tech to design AI around political risk.