This FAQ explains what attention metrics are, why they matter now, and how advertisers can use them to improve media performance beyond viewability.
57% of ad buyers will prioritize creator ads in 2026—but success will be driven by repeat partnerships with genuine brand advocates.
Apple’s global iPhone base creates a logged-in ad ecosystem where identity, intent, and commerce never leave Apple’s rails.
The deal could be mutually beneficial as both look to grow their ecommerce influence.
Shoppers will spend $29.1 billion—nearly $200 per person—on loved ones, friends, and pets.
Saks Off 5th’s struggles show that clear value and disciplined assortments fuel off-price growth more than brand pedigree.
WPP Production is centralizing execution to serve today's always-on world of content creation.
International and commercial spending, along with value-added services, drove the network’s revenues.
Visa promises cardholders cash-back rewards in new accounts, but lacks the ability to enforce.
Visa promises cardholders cash-back rewards in new accounts, but lacks the ability to enforce.
Removing delivery and service fees targets cart abandonment and larger orders.
D2C pharma brands must ensure their cash-pay programs and telehealth ties are transparent and compliant with anti-kickback laws.
Better-staffed pharmacies could become Walmart’s edge, even as more consumers move online.
Studies link higher AFib detection to watch wearers, strengthening wearables’ medical case.
Novo’s oral drug is wildly outperforming weekly sales needed to hit forecasts, signaling strong early demand for GLP-1 pills.
On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.
Short-form, shoppable, and side-by-side features aim to narrow the gap between Paramount and Netflix, but Netflix remains the safer bet for advertisers.
Spotify sports podcast listening jumps 358% after games, outpacing pregame gains and opening a bigger ad window beyond live TV.
AI filters, mail privacy protection, and inbox fatigue mean newsletter success hinges on precision, not send volume.