AI answers now drive more brand searches: Marketers should watch citation share and search lift, not just page views.
Improving sentiment and a focus on value suggest the cyclospora outbreak's impact on traffic may prove short-lived.
Chase leads new accounts, but fintechs still convert prospects at far higher rates once shoppers engage.
Early banking gains support its all-in-one finance plan, but execution will decide whether engagement lasts.
Existing members drove 51% of new product signups in Q2, reinforcing the power of cross-selling.
Digital audio is quietly restructuring the listening landscape. Ad-supported streaming music is taking share from radio, podcasts are reaching record audiences, and Gen Z spends more time in Spotify's app than YouTube's. For advertisers, audio offers trusted voices and habitual daily attention at prices below video. This FAQ covers where listening is moving, why audio earns budget, and how to plan the channel in 2026.
Mobile-first travel booking is on the rise, but AI-forward booking may surge faster.
Higher prices reshape travel habits without derailing demand.
Despite macroeconomic uncertainty, consumers demonstrated resilience.
Record demand lifted revenues, while the company bets its marketing spend will strengthen long-term brand appeal.
Amazon keeps widening its lead: Delivery speed, AI tools, and advertising are driving growth while reinforcing customer loyalty.
Such financial sacrifices underscore relentless demand despite high costs.
Insurers can reach SMB customers earlier by offering advice and pricing before shoppers compare providers.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.
Telehealth's easy-to-sign-up, hard-to-cancel subscription practice is now a regulatory liability.
Our updated forecasts show that genAI, social, and streaming are becoming the front lines where pharma must build trust and visibility.
Disney revamps its streaming app: Better recommendations and a super app could boost first-party data and make Disney+ more attractive to advertisers.
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Advertisers are underinvesting in channels they believe would pay off because they can't prove the return. That measurement gap is pushing marketers toward the one channel that may have solved it: mobile. Many are now applying mobile marketing measurement methods to their other channels, according to a recent EMARKETER and AppsFlyer study. Nearly six in 10 marketers (58.6%) say their organizations are likely underinvesting in profitable channels because those channels require better measurement, per the May survey. Channels cited by the most marketers as blind spots were social media (named by 50.3%) and connected TV/streaming (47.1%).
Mobile gaming’s ad spend share doesn’t match the opportunity: Consumers feel positively about mobile game ads and are highly attentive.