More pricing clarity and eager shoppers could set the stage for strong spending.
Consumers are increasingly using AI chat to explore purchases before they ever reach a search engine. Those conversations are creating a new layer of intent signals that marketers have only begun to tap into.
Reddit's entertainment edge: Reddit turns fandom into measurable ROI, delivering results from discovery through retention.
Paramount-WBD deal is official: DOJ approval sets the stage for a mega-merger that will impact advertisers.
Women’s sports deliver standout ROI: Faster audience gains and 40% higher ad impact make them a cost-efficient play.
AI can reroute purchase decisions: Consumers are changing brands and relying less on owned channels for answers, making AI engine audits crucial.
Consulting’s credibility crunch: AI-assisted research without rigorous verification risks reputational fallout for both top firms and the brands that rely on them.
tvScientific by Pinterest turns TV creative into a performance lever: AI scores CTV campaigns and predicts fixes, making creative quality as measurable as targeting and bids.
Salesforce’s latest AI buy raises a key question: Can agents resolve issues—or just close tickets?
Age gates meet reality: Canada joins a global youth crackdown, but Australia shows teens often bypass digital lockouts.
Auto industry TV ad spend plummets: A 32% drop in May reflects high consumer costs and a focus on sports inventory.
In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
As agentic commerce reshapes retail, it forces brands to rethink everything from product discovery to purchase completion.
ChatGPT remains one of the web's most-visited destinations, but AI users are becoming increasingly platform-agnostic. New traffic patterns reveal how competitors are attracting a growing share of attention.
Banks want recurring fees, but customers must see benefits that free accounts can't match.
Credit unions are leaning into cash prizes to earn attention.
Walmart+ and Lowe’s use lifestyle perks to stay top of mind.
From Home Depot to Wayfair, retailers hunt for growth beyond home sales.
The retailer is front and center in NBCU’s latest shoppable TV experiment.