TV-like rates meet beta-grade reporting, testing how much brands will pay for early intent.
Service, exclusives, and smarter real estate strategies may help stabilize demand and differentiation.
This FAQ covers the fundamentals of programmatic advertising and the trends shaping the market in 2026.
Brands with differentiated storytelling could attract investors despite cautious sentiment and pressured consumers.
Washington state lawmakers mull a crackdown on surveillance pricing, mirroring broader efforts to police the practice.
On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happen next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analyst Max Willens. Listen everywhere and watch on YouTube and Spotify.
Governance over strategy: 76.6% of marketers have AI policies, but roadmaps and ROI targets are lagging, resulting in oversight without outcomes.
Humor and celebrity now dominate Super Bowl ads; brands now favor memeable, star-driven comedy as safer attention drivers and a chance at social-media virality.
Nearly half don’t expect AI to change their roles yet still pursue AI training as fear of disruption outpaces real changes.
ChatGPT’s and Gemini’s market shares mean GEO is no longer one size fits all, forcing platform-specific content and measurement tactics.
The European budget carrier sees opportunity in offering cheap transatlantic flights, even as low-cost airlines struggle to survive.
Fintechs are cutting out their bank partners to invest in scale and break into new market segments.
Trump’s escalation with JPMorgan highlights banks reputational issues with trying to control the narrative.
Lemonade and Tesla give telematics a new application.
The industry has doubled since 2020, but most states still lack consumer protections.
States move to let attorneys general sue fossil fuel companies, while policyholders target carriers.
Only 12% of North American merchants accept cryptocurrency at checkout, trailing even cash on delivery, according to a March report from the Merchant Risk Council.
Banks can't hide behind the narrative that AI is new and untested—if they haven't already made significant deployments, they are behind.
Neobanks and fintechs are taking stronger initiative.
TikTok Shop's low prices came with shaky trust, but the budget retailer is maturing into a serious marketplace and attracting partnerships.