24.9% of US internet users searched for auto insurance information online, nearly double the 14.3% who looked up a new vehicle, according to an August report from Comscore.
For the modern B2B marketer, the AI revolution can often feel less like a streamlined future and more like a high-stakes construction experiment.
A deal with Wonder gives it campus dining tech and a path to more repeat orders.
Prime Big Deal Days will spotlight exclusive products, grocery savings, and AI features as retailers compete for early holiday spending.
India’s quick-commerce gains could inform Amazon’s US and Europe strategy.
HYSAs and AI payroll could attract SMBs, but banks can counter with in-person support.
Old Navy Sport aims to strengthen the retailer’s authority in a competitive category.
Search gives banks an opening after interest emerges but before consumers choose a provider.
This sweepstakes is designed to generate more in-branch traffic unlike most comparable promotions.
Casting AI as a research layer helps advisers serve more clients while keeping humans in charge.
The agency’s view on overall impressions is reaching beyond medical claims, which can lead to costly reworking or removal of creative for pharma brands.
Requiring prepayment may secure revenue for medical orgs, but unclear estimates and surprise charges damage the provider-patient relationship.
While consumers are willing to pay cash for the pricey drugs, they’ll also come to expect the consistency in value of a premium purchase.
Bite-sized news could attract younger audiences while creating fresh ad inventory, including local placements.
Provocative creative can earn media, but brands should test who may feel demeaned before spots run.
Retailers can gain impressions through the holiday and engage holiday shoppers with a countdown animation.
Its AU guarantee could offer a model for in-app video deals—provided advertisers trust the metric.
Its beta can steer automation toward priority products, but puts advertisers’ AI trust to the test.
41% of US B2B professionals who use AI tools for work start their research with AI and then validate the answers via traditional search, the most common workflow of any, according to April data from Semrush.
David's Bridal faces a unique retail challenge: if everything goes according to plan, the core customer only needs the service once.