Its CTV move could boost engagement, but creator backlash shows the risk of diluting trust by drifting from the written word.
Vinted moves to cash in on US consumers’ rising appetite for resale: The platform will spend millions to establish a foothold in the market.
Burnout is rampant yet Gen Zers still overspend, showing fatigue and value-seeking can coexist.
Amazon leads research as social drives discovery, collapsing content, community, and commerce into one path.
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Australia’s social media ban for minors inspires global regulation as India, the UK, France, and more have said they will mimic the law.
Sam’s Club and BJ’s aim to show that samples and screens drive sales.
By betting on Inner Circles, Snap aligns social commerce with Gen Z habits, though shopping isn’t a natural Snapchat behavior.
Potential 10% APR cards are symbolic compliance with Trump’s demand, not a real shift in credit pricing.
Google’s Universal Commerce Protocol promises a common standard for agentic commerce. But AI-driven checkout will remain small for the foreseeable future, keeping the focus on how AI influences discovery rather than where transactions are completed.
Social, genAI, and microdramas surge, showing where consumer spend—and ads—are headed.
The deal expands PayPal merchants’ reach across agentic platforms, tightening its grip on AI-driven discovery and checkout.
Debit-linked installments mirror credit card tools, widening access for Gen Z and debit-first shoppers.
This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.
A free myDG Delivery offer is part of a bigger ecommerce and media play.
Rising costs and shaky demand force the CPGs to rethink pricing, innovation, and where to find growth.
Young people overwhelmingly confide in chatbots even as questions around safety and mental health risks mount.
UnitedHealth will issue ACA refunds, but the move mirrors industry pledges—headline-friendly and light on accountability.
Amazon bets on AI health guidance paired with doctor access—something ChatGPT and Claude don’t offer.