They see stablecoin rails as the future, with added services like marketing lifting revenues
The systems measuring behavior record steady progression, but people don’t always move in straight lines. As customer activity becomes more fragmented, the gap between measured growth and reality is getting harder to ignore.
It continues to lean into crypto, agentic solutions—even as consumer adoption stalls.
The Walmart-backed fintech is expanding crypto use cases in the app.
The bank launched a first-of-its-kind ChatGPT integration that allows users to research homebuying and mortgages.
The bank’s refresh aims to position it less as a regional bank and more as a megabank competitor.
Near-universal AI adoption in healthcare is approaching. Now organizations want their experiments to prove ROI.
Health benefits leaders often fail to inform workers about Rx savings options because opaque PBM contracts create confusion, driving the rise of more transparent, direct-to-employer pharma models.
It generated nearly $20 billion sales in Q1, led by GLP-1 brands Mounjaro and Zepbound, positioning it ahead of a pill rivalry with Novo.
44% of college sports fans say sponsorships favorably influence their purchase decisions, according to February data from Big Chalk.
AI agents drive Microsoft’s next phase: Earnings show Azure re-accelerating, margins improving, and ads embedding deeper into AI-powered workflows.
TikTok, Instagram, and Snapchat split teen intent: Each platform plays a distinct role in teens’ lives, demanding marketers deliver platform-specific strategies.
Spotify turns workouts into a retention engine: Peloton classes and cross-device sessions aim to lock in users and time spent as growth slows.
US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.
CMO remit expands with AI: As AI exposes silos, marketers, sales, and service must unify to fix broken customer handoffs.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor.
The brand’s Nordstrom Marketplace debut shows it favors curated reach over mass exposure.
Amazon turns shopping into a live AI conversation: Real-time answers reduce scrolling but risk flattening brand voice in summarized speech.
Amazon’s AI ad engine: Q1 ad sales rose 24% to $17.2 billion as automation and first-party data power full-funnel buys.