With paid placements off the table, restaurants need creator reviews and active engagement to stand out.
28% of US buy-side decision-makers plan to run 11 or more incrementality tests a year with AI-driven improvements, more than triple the 8% who do so today, according to a February report from IAB and BWG Strategy.
Dedicated leadership will connect data and marketing tools, giving clients more reason to keep working with agencies.
An update could make ads far more relevant but also push consumers’ privacy limits.
Reading about AI and putting it to work are two very different things. As adoption accelerates, hands-on experience is becoming essential for marketers to understand what AI can do, where it falls short, and how to use it effectively.
GEO tools help brands target visibility gaps in AI answers and support brand presence.
Marketing teams should judge experiments by business outcomes, not activity metrics like output volume.
A 625% jump in video sponsorship revenues shows the value of repeat engagement as search referrals decline.
More precise placements help advertisers drive results without relying on large impression volumes.
Travel brands' YouTube Shorts held viewers for 76.3% of the video on average in Q2 2026, up from just 17.0% a year earlier, according to a recent report from Dash Social.
Marketers and retailers face an ongoing challenge: showing stretched shoppers that they understand customer budgets without making their brands feel like a bargain bin.
Its wide range of price points and occasions lets shoppers trade down or up without leaving the portfolio.
Richer perks can attract younger professionals priced out of premium cards and build loyalty for future upgrades.
The agency alleges widespread overcharging, showing how price inaccuracies can quickly become a trust and regulatory problem.
Shop the Look improves a familiar recommendation tool rather than reinventing how consumers shop
Venmo and BNPL can broaden its reach, but neither fixes weakness in its core payments business.
Weak retailer adoption ends a costly smart-cart experiment and removes the linchpin of its in-store ad strategy.
New buying access helps advertisers connect early-stage inspiration with lower-funnel channels.
Despite strong earnings, weaker revenue per product shows why banks must turn cross-selling into engagement.
Some 11% of working-age adults are uninsured, and nearly half lack adequate coverage, adding urgency to a key midterm issue for voters.