Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and how Americans will increasingly use AI for mental health therapy and support this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, and watch on YouTube and Spotify.
The first year of Trump’s second term has brought disruption and uncertainty, reshaping retail, media advertising, tech, health, and financial services.
More than a third of patients will switch doctors who don’t modernize the experience.
The biggest women’s health opportunity may actually be in common diseases that affect women differently and go ignored.
Rigorous data gives acetaminophen brands footing to reassure pregnant consumers.
The riff on Apple’s Mac versus PC campaign lightens the pharma tone while also leaning more into disclosures.
Sony concedes hardware limits as TCL turns Bravia into leverage for CTV ads, data, and OS-driven distribution.
Reels now carry most Instagram ads, demonstrating Meta’s bet that short-form can drive ad scale—even if efficiency is still evolving.
A high-profile disabled account prompts a board probe, marking tighter oversight and gaps left by rapid policy shifts.
Trump’s tariff era hits retail unevenly as higher-income shoppers continue spending, but lower-income households feel the squeeze.
71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents, according to an October 2025 survey from the Association of National Advertisers and The Harris Poll.
Newsletters are becoming creator power centers; onfluencers owning their audiences is reshaping how they monetize—and how brands leverage those audiences.
Years of litigation over allegedly misleading marketing nears a close, but reputational damage could linger.
Banks, crypto companies, and Congress continue to grapple with regulating the space.
Advice for the emerging affluent goes far beyond digital tools.
This FAQ breaks down livestream shopping trends and what they mean for marketers
TikTok’s new EU age verification rules could squeeze marketers, but similar changes have strong consumer backing worldwide.
An $8 GPT-5.2 Instant tier boosts use limits, adds memory, and tees up ads to offset soaring genAI costs.
ChatGPT will begin testing ads, but while its massive userbase positions the platform to deliver ads to engaged audiences, brands must weigh the risks.