The marketplace is now the fourth-largest health and beauty ecommerce retailer in the US, forcing brands and retailers to adapt.
Competitive APYs could make Klarna a one-stop shop for financial services.
It could help the firm move on from past issues.
Ad avoidance is mainstream: 52% block ads, and many pay more to skip them, forcing marketers to rethink volume, timing, and format.
Connecticut and New York are the latest states to seek limits to personalized pricing.
Spending by consumers ages 15 and older has more than doubled since 2020.
Pride participation pays off: 37% back brands in Pride, up 9 points, as Gen Z leads and authentic allyship drives loyalty.
Uber Ads targets the transaction moment: Deal Drops and Reorder Rewards capture wallet-open intent as commerce media heats up.
Glia finds that AI handles transactions at scale, letting banks elevate human service.
SpaceX shares and private Musk briefings recast wealth advice as access to elite offerings.
Data shows fintechs barely top credit unions in chatbots—and they trail in AI payments.
World Cup betting frenzy will shine a spotlight on the growing consumer health risks tied to online sports gambling.
A $10.6 billion Nuvalent deal adds two near-market lung cancer drugs as its vaccine sales flatten and key HIV patent expirations approach.
But competitor data shows obesity care may widen beyond two leaders and favor whoever deliv
Jesse Ashkin, Vice President of Client Services at Awin, sits down with EMARKETER’s Emmy Lederman to share insights on how affiliate partnerships are becoming critical drivers of AI-powered discovery.
Bots overtake humans online: Cloudflare says 57% of internet traffic is automated, warping CPMs and making ad dashboards less trustworthy.
OpenAI’s IPO gamble: Investor demands may increase pricing, speed product cycles, and alter advertising on the platform.
Social media nears half of digital ad revenues: Platforms will take 44% of online ads by 2030, hitting $640 billion as AI tools and short video lure budgets.
In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.