Jets sponsors no longer stop at the stadium gates. The New York Jets partnered with Outfront Media this summer to connect in-stadium sponsorships with out-of-home (OOH) inventory in key locations beyond MetLife Stadium, the team's home field.
The Trade Desk buckles: A 15% headcount reduction reflects an industry shift from the open web toward walled gardens.
API and Smartly support make its existing automation easier to adopt, helping Reddit compete for more ad budgets.
AI adoption outruns marketing readiness: Poor data, unreliable outputs, and weak training are keeping widespread AI use from delivering its full value.
AI Mode and Search rarely show the same products, requiring marketers to treat them as distinct commerce channels.
TikTok leads short-form video views, while Instagram drives engagement: The findings make reach and interaction distinct priorities.
Strong recall and ad tolerance give brands an edge, but frequency caps are key to avoiding fatigue.
This FAQ examines how quickly benchmarks are expected to grow, where marketers are directing their spending, and what those choices will mean.
Google dodges trust-busting ruling: A series of ad giant legal wins solidifies their dominance.
This FAQ covers Meta's ad business scale, where the inventory is growing, and how advertisers should plan.
Just 15% of US parents of school-aged children will do their back-to-school spending in early July this year, down from 28% in 2025 and roughly even with 2019's 14%, according to a July report from Deloitte.
The retailer looks to restaurant delivery to drive consumers to open its app and place orders more frequently.
Partnerships now matter as much as share, logistics, and category depth.
Experiences designed for children can increase spending by shaping where families choose to shop.
Costco, Couche-Tard, and Lowe’s all point to more careful baskets and weaker discretionary spend.
X may have a captive audience with creators, but it still has to sell them on keeping deposits in its super app.
Multimedia replies give brands richer consumer insights, but engagement quality is more important than volume.
AI can fill capacity gaps, but marketers still need to sit in the driver’s seat.
Its scale could challenge US banks, but rivals have about 18 months to strengthen digital offerings.
Pharma brands and marketers can reduce prescription abandonment by clarifying benefits, expectations, and savings options.