Cardholder metrics improve as the issuer takes on Apple’s outsize subprime borrowers.
New protocols aim to secure their role as default rails for bot-led shopping.
Issuers warn of legal fights, tighter credit, and shrinking perks for premium users.
A 0.7% MoM spike in December is testing consumers' wallets and retailers' pricing strategies.
Most Member’s Mark foods now meet “Made Without” standards banning 40+ ingredients.
As funding concentrates among fewer companies, smaller players may need to sharpen differentiation.
Nurses top Gallup’s poll, but trust in clinicians strains under broader healthcare discontent.
As consumer health AI tools expand, companies must tread carefully or risk eroding consumer confidence.
In the crowded clinical market, trusted data, accuracy, and speed will shape adoption.
Social media tops the priority list for 84% of US digital media professionals, outpacing influencer marketing (61%) by 23 percentage points, according to an October survey from Integral Ad Science and YouGov.
1,500 layoffs and budget cuts at Reality Labs signal a shift toward AI glasses and real-world ad integration.
Platforms are tightening age enforcement, forcing marketers to rethink how they reach and influence Gen Alpha.
With Gen Z representing over half its users, Pinterest is shifting from an inspiration board to a primary brand discovery engine.
Amazon’s silent rollout sparks backlash as users question privacy and ad motives.
Delta leans into premium demand as broader travel industry shows signs of strain.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentally shift how kids use social media and how brands are going to use creators to figure out generative engine optimization (GEO). Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.
Omnicom’s IPG deal reshapes agency power dynamics, causing CMOs to eye independent agencies and new talent.
Insights from Wells Fargo indicate what consumers are most worried about—and how FIs can help.
"Retailers are reinventing the ways that they connect with their customers in real life," said our analyst Blake Droesch during a recent “Behind the Numbers” episode. "The D2C revolution that we saw play out online has now really reached its limitations, giving way to a disconnection between brands and their customers."