Apple Card, tech spending, and mobile banking are highlights.
This FAQ addresses what marketers need to know about AI chatbots as adoption increases in 2026.
AI companions present ad potential through high trust and engagement, but safety and regulation pose real risks to advertisers.
Amazon is pushing suppliers to cut prices amid lower China duties and questions over tariffs’ legality
Messy product data and system silos are stalling its plan to monetize ChatGPT through AI-driven commerce
Retailers need to strike the right balance between speed and sustainability.
November retail sales beat expectations in the US, but consumers in the UK, EU, and China are displaying signs of caution.
Brands try to bolster value and innovate to win cost-conscious customers.
Golden Globes TV audiences dipped 7% YoY while social buzz hit a record 43M reactions—requiring marketers to adapt.
The best user acquisition strategy isn’t more money—it’s faster testing, tweaking, and deploying.
Netflix’s all-cash WBD bid means a faster deal that would ease streaming uncertainty and help advertisers plan around Netflix’s ad tier.
With vendors wary and cash tight, Saks’ revival won’t come cheap.
Fanatics is building a studio to control sports storytelling. Owning content lets the brand deepen engagement, extend athlete partnerships, and avoid bidding wars for live sports rights.
On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.
With deep data access and reasoning, Gemini may shift influence from clicks to AI-curated decisions.
With Slackbot and Claude CoWork, Anthropic leans on embedded AI to reshape workflows and expectations
Retailers face an uphill battle when it comes to loyalty and enticing repeat customers in 2026. Customers challenged by high prices are searching for the best deals wherever they can find them. And compared with practical considerations like convenience and customer satisfaction, brand love isn’t as effective in influencing customers as some marketers think.
This FAQ discusses how the holiday marketing season is evolving into a longer, leaner, and more competitive period, driven by economic headwinds, earlier shopping behavior, and the growing importance of retail media. It outlines why marketers must plan earlier, prioritize measurable and omnichannel strategies, and avoid overconcentrating spend around the Cyber Five to capture demand across an extended season.