54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise.
Given the economic climate, value will remain top-of-mind for most consumers through this year. And retailers can tailor loyalty programs and other promotions to answer some economic challenges caused by tariffs and rising prices.
“The way retail media has historically been built has been about setting up an advertising business on a retailer’s owned and operated digital channels,” said our analyst Sarah Marzano on an episode of The CPG Guys.
This FAQ covers how consumers shop on social platforms and what it means for brands.
Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.
Proposed levies on key allies will lead to higher prices and deepen uncertainty for retailers.
Alleged fraud and tax issues stall projects and slow Lunar New Year marketing at a challenging time for PDD.
TikTok-led campaigns fell 48% YoY as brands pivoted from platform risk toward flexible, reusable user-generated content.
Rent installment loans push BNPL into a high-stakes niche as providers chase more spend per user.
Each is borrowing from the other’s playbook as they race to dominate ecommerce.
The move targets Gen Z and thin-file consumers who prefer debit and avoid revolving debt.
Supporting Google’s Universal Commerce Protocol signals a deeper bet on agentic commerce and AI-driven payments.
The retailer is partnering with Korean beauty giant Olive Young to grow its selection and keep Ulta and Amazon at bay.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and how Americans will increasingly use AI for mental health therapy and support this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, and watch on YouTube and Spotify.
The first year of Trump’s second term has brought disruption and uncertainty, reshaping retail, media advertising, tech, health, and financial services.
More than a third of patients will switch doctors who don’t modernize the experience.
The biggest women’s health opportunity may actually be in common diseases that affect women differently and go ignored.
Rigorous data gives acetaminophen brands footing to reassure pregnant consumers.
The riff on Apple’s Mac versus PC campaign lightens the pharma tone while also leaning more into disclosures.