It’s not just for fintechs and credit bureaus.
Overdraft fees are up in aggregate, but market forces have pushed down individual fees.
As budgets consolidate and scrutiny intensifies, retail media networks are being asked to prove their value in the same way that the rest of digital media does. That shift was on full display at CES, where platform updates from Albertsons, DoorDash, Instacart, and Walmart Connect signaled a deeper evolution underway. Rather than chasing more inventory or novel formats, retail media players are investing in the foundational capabilities that underpin long-term credibility: measurement, data access, and intelligence.
Google’s latest AI tools let users buy via chat as the company tries to turn its search dominance into agentic commerce gains.
As genAI assistants play a more prominent role in shopping, retailers and brands will have to rethink how their loyalty programs support direct consumer relationships, and how loyalty benefits can be surfaced in AI conversations.
Cost, not brand, fuels genAI growth in emerging markets—marketers must rethink influence channels.
A 229,000-square-foot superstore may help Amazon boost offline share and strengthen its ecommerce fulfillment.
Uber is expanding premium storytelling through Journey Takeovers, which turn entire rides into narrative canvases—and delivering unusually long, high-quality attention.
Despite upbeat holiday sales updates from several mall-based retailers, revisions to Q4 guidance point to mounting challenges.
Gmail is getting its own agentic AI, signaling that email marketing could undergo a major shift if users bite on the feature.
Aldi looks to expand its reach by expanding its footprint and revamping its website.
The Olympics and World Cup will propel sports ads to a record year, pushing global spend past $1 trillion.
CTV’s evolution will hit full stride in 2026 amid rising viewership, better measurement, and interactive ads.
As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.
Podcast listeners are sought out by marketers for high engagement, and listenership is only set to grow.
Apple taps Google to power its next-gen voice assistant as it outsources AI to stay competitive, boosting Gemini’s user reach.
As GEO competes with SEO and paid search, teams lack tools and clarity to deliver content at scale.
Gemini creates targeted offers mid-chat, pushing brands to meet users where intent is forming
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.