A new Rx refill program cuts out physicians, raising fears over safety—tougher regulatory oversight is likely to come.
ChatGPT Health lets users upload medical data for personalized wellness advice—a feature likely to gain traction as folks trade in data privacy for AI-powered health insights.
Semafor’s rise shows publishers are supplementing inconsistent ad revenues with events and sponsorships.
Spotify outlines how AI, automation, and immersive experiences will reshape how brands connect with consumers in 2026.
Roku’s $2.99 ad-free service challenges ad-heavy models, eyeing a forgotten tier between FAST and pricey subs.
Simpler sponsorship tools and wider access help brands tap into engaged, purchase-ready listeners.
Disney+ is adopting vertical video to drive daily habits; the format’s expansion aligns with marketer demand for mobile-native surfaces that blend awareness with measurable engagement.
Uniqlo delivered double-digit growth at the end of 2025, outpacing Primark, as shoppers opted for quality over rock-bottom prices.
47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.
Alphabet’s $3.88 trillion valuation signals a new race—where scale, systems, and control beat shiny devices.
45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media.
Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Despite that solid growth there is growing cause for concern about the broader environment ahead.
AI influenced $262 billion in global holiday sales, but most impact came from chatbots and behind-the-scenes customer service, not from shopping assistants.
Prediction market companies Polymarket and Kalshi are valued in the billions of dollars—but risk abounds.
The integration of Nutmeg brings retail wealth management under its brand.
It's funding is secure for now, but the CFPB's future is far from settled.
Agentic AI is reshaping commerce by removing friction from the middle of the funnel. As shoppers delegate comparison, evaluation, and planning to AI agents, the journey from intent to action is accelerating, raising the stakes for trust, transparency, and brand presence in fewer, faster interactions.