AI’s growing clout in healthcare and pharma and candid confessions from drugmaker CEOs dominated the narrative at JPM 2026.
The change could ease stigma and fuel uptake, especially as oral weight loss drugs hit the market.
It targets pharma margins, PBM fees, and insurance subsidies to slash costs, which could redefine pricing power and consumer choice across the industry.
Agencies are going all in on YouTube for CTV, valuing its TV-scale reach and digital precision.
Cartier and Van Cleef & Arpels fueled double-digit growth for the luxury company as hard luxury outshone soft goods in 2025.
As Reddit grows, Digg appeals to advertisers by prioritizing trust, moderation, and real participation
As costs rise, Spotify bets users will stomach price hikes to fund video and AI-driven upgrades.
TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research.
After a 20% jump in streaming subscription prices, when will consumers cut back?
Retail media is entering an execution era; advertisers are now judging networks on speed, flexibility, and clarity, not just closed-loop performance or topline growth.
China’s Q4 spending reinforced platform consolidation, as advertisers concentrated budgets on large platforms with data, scale, and commerce integration.
The growing role of AI in shopping is forcing retailers to rethink discovery and decision-making. Walmart, for example, is embedding its ecommerce capabilities into external AI assistants like Google’s Gemini. Meanwhile, Amazon is keeping AI-led discovery and decision-making inside its own ecosystem with tools like Rufus.
Consumer credit could be radically transformed.
Apple Card, tech spending, and mobile banking are highlights.
This FAQ addresses what marketers need to know about AI chatbots as adoption increases in 2026.
AI companions present ad potential through high trust and engagement, but safety and regulation pose real risks to advertisers.
Amazon is pushing suppliers to cut prices amid lower China duties and questions over tariffs’ legality
Messy product data and system silos are stalling its plan to monetize ChatGPT through AI-driven commerce
Retailers need to strike the right balance between speed and sustainability.