Adobe introduced a full version of its Premiere video-editing app for iPhone users, offering new opportunities for on-the-go content creation. Premiere on iPhone includes features like sound effects, auto-generated captions, and multi-track timelines for video, audio, and text. It’s free for general editing, and generative AI (genAI) features are available on a pay-per-credit model. Brands that work with influencers should package assets so they’re easier for creators to use on the go and be flexible with formats and publishing schedules to support workflows for more timely, high-impact campaigns.
Budget hotel chains are facing the same turbulence as discount airlines, per Yahoo Finance. Lower-income travelers are pulling back while wealthier consumers trade up to more comfortable stays, pressuring budget hotels. Usually resilient in downturns, these companies face what Bank of America calls “structural” headwinds: lower-income travelers contending with slow income growth, weakening sentiment, and persistent inflation.Companies like Hyatt and Marriott have the cushion of diversified portfolios—and may even pick up business as wealthier travelers trade up. But others, such as Choice Hotels and Wyndham, don’t have that safety net. Their focus on the budget segment makes them more vulnerable, which is why Bank of America downgraded Choice shares to “underperform” from “buy” this week.
65% of US adults say they pay for at least one mobile app subscription, increasing to 77% for 18-to-29-year-olds, per a July YouGov survey.
Visa launched the Visa Commercial Services (VCS) Hub, a platform that helps issuers and fintech companies deliver commercial payment solutions and embedded finance services backed by the power of genAI. If AI and stablecoins significantly disrupt traditional payment rails, Visa can still offer essential commerce solutions to issuers and fintechs, with businesses benefiting from the convenience of gaining access to tools that otherwise would require a separate contract with another provider.
OpenAI has launched Instant Checkout, a new feature allowing ChatGPT users in the US to buy products directly from Etsy sellers, with plans to expand to more than 1 million Shopify merchants including Glossier and Skims. Built on the Agentic Commerce Protocol and integrated with Stripe, the tool currently supports single-item purchases but will soon add multi-item carts, more merchants, and global rollout. While this marks a major step toward positioning ChatGPT as a commerce hub that could challenge Amazon and Google, success depends on whether consumers see in-chat shopping as truly easier than traditional ecommerce.
ByteDance will maintain control over TikTok’s US ecommerce and advertising businesses under the deal brokered by the White House, according to Reuters. Continued uncertainty around the TikTok deal and broader economic terms requires brands and advertisers to stay flexible. That’s harder to do for sellers, since few social commerce alternatives have the scale and success of TikTok Shop. Still, platforms like YouTube and Pinterest can offer similar opportunities to engage, inspire, and educate shoppers, while live commerce platforms like Whatnot and creator-led shopping app LTK could also emerge as winners should TikTok’s influence fade.
The Trade Desk unveiled Audience Unlimited, a new tool designed to simplify and lower the cost of third-party data. The product bundles hundreds of data sources at a consistent price and uses AI to rank relevance, letting advertisers access as much as needed without unpredictable fees. The launch aims to make programmatic buying faster, cheaper, and more effective.
The Federal Trade Commission (FTC) approved a consent order to finalize Omnicom’s multibillion-dollar acquisition of Interpublic Group (IPG) on Friday. New conditions state that Omnicom cannot deny ad dollars to publishers for ideological or political beliefs, unless a client specifically instructs otherwise. The FTC being able to put such explicit conditions on two of the largest advertising agencies globally underscores a new era of aggressive conditions in mergers, setting precedent for how regulators can shape corporate conduct beyond traditional remedies.
On today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spaces the medication savings company is moving into. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analysts, Rajiv Leventhal and Beth Snyder Bulik, and Chief Marketing Officer at GoodRx, Ryan Sullivan. Listen everywhere and watch on YouTube and Spotify.
Kroger Precision Marketing (KPM) has introduced a new suite of off-site capabilities, aiming to help small- to mid-sized brands navigate the complexities of programmatic channels.
The latest multibillion-dollar AI deals are a reflection of the massive computing power needed to build AI products and services—and 2025 has shown just how steep the costs can get. We expect price increases to trickle down to brands, resulting in more expensive access to AI tools and services. Brands should stay agile—diversify vendor bets where budgets allow, test across ecosystems, and align with the stacks most relevant to audiences and workflows. Failing to anticipate and respond to this hardware–cloud–AI consolidation could leave brands locked into costly, limited ecosystems with little room to maneuver.
McDonald’s is bringing back its Monopoly promotion after nearly a decade, with help from an unexpected retailer: Best Buy. The partnership between Best Buy and McDonald’s could be a harbinger of things to come, as companies across industries look for ways to broaden their appeal to value-seeking customers—and as retailers with media networks look to bring in more nonendemic advertising dollars.
Microsoft is extending AI further into its productivity tools with Agent Mode in Excel and Word, plus a new Office Agent in Copilot chat, per The Verge. The tools automate Microsoft 365 spreadsheets, documents, and PowerPoint through prompts, mirroring a trend already visible in Google’s Gemini rollout across Drive, Docs, Sheets, and Slides. For marketers, the payoff for adopting AI in 365 and Drive could be higher productivity and stronger performance, possibly at a fraction of the cost of separate AI subscriptions. The downside is lock-in and the risk of over-reliance on single platforms.
AI use outside of content creation still ranks low among small and medium-sized businesses (SMBs) despite interest, showing a gap between curiosity and capability. While two-thirds of SMBs use AI for marketing and content creation, only 35% are applying it to customer service, per Revenued’s AI Usage Among Small Businesses report. If SMBs want AI to move beyond content creation, they’ll need to invest not just in tools but in training, governance, and measurable pilots. To close the gap between interest and implementation, brands should use upskilling as a differentiator, start with low-risk pilots, and build trust in outputs.
Airline group Lufthansa plans to cut 4,000 roles by 2030 to boost profitability as it leans into AI adoption. The Germany-based company said most layoffs will be limited to administrative roles as it evaluates what work won’t be necessary in the future. Identifying areas where AI is making work redundant and redeploying or retraining employees to higher-value tasks—rather than hacking away at worker numbers—can preserve institutional knowledge and build trust in the technology’s use across an organization.
Nearly all (97%) of Goldman Sachs’ Gen Z interns use AI in their personal lives, up from 86% in 2023, per the company’s annual intern survey. For a majority of generative AI (genAI) use cases, Gen Zers prefer that real people stay involved, but there are exceptions. More than a third (38%) of respondents said they were good with shopping AI results with no human oversight. For brands, this might mean leaning into Gen Z to train on genAI skills, understand where to get the most value out of AI, and what AI pilots can be cut or built on to improve efficiency.
The US government faces a shutdown Wednesday unless Congress approves funding for FY 2026 or a stopgap bill, and this one could prove more damaging than past episodes. Unlike prior furloughs, President Donald Trump has vowed mass layoffs of federal workers, a move Goldman Sachs warns could push unemployment higher and worsen already fragile labor conditions. A prolonged shutdown would disrupt air travel, tourism, and retail, with the US Travel Association estimating $1 billion in weekly losses from cancellations and closures. With tariffs, weak international demand, and cautious consumers already weighing on spending, the timing threatens to intensify holiday-season challenges for retailers and travel companies.
The average annual cost of homeowners insurance in the US has reached nearly $2,370, a 70% increase over the last 5.5 years, per Yahoo Finance. This makes it one of the fastest-growing costs of homeownership, outpacing increases in home prices, mortgage rates, and property taxes. In most cases, insurers can’t just cut prices. But they can lower risk in ways that help bring premiums down. For example: Offering discounts for mitigation efforts Rewarding good maintenance Using AI and satellite data Offering apps or dashboards
High housing costs and stagnant wages are causing Gen Z and Millennials to delay marriage, homeownership, and parenthood, per a Capgemini and LIMRA study. And while 68% of these younger adults see life insurance as “essential for a healthy financial future,” current products aren’t resonating. Advertising messaging must close the gap in consumers’ understanding of life insurance benefits. To do this, targeted ads and communications must highlight living benefits and flexibility, offer low-cost, entry-level options and incentives, and engage consumers digitally.
Only about a third of Gen Zers and Millennials say they’re in good financial health—and roughly the same share say they’re good at setting up and following long-term financial plans, per a new study by Guardian Life. Younger consumers’ lack of confidence and limited use of professional guidance creates an opening. Insurers can position guaranteed savings and lower-risk wealth-building products as options to ease financial anxiety and support long-term planning. Such products include: whole life insurance which offers steady cash value growth and loan access, and indexed universal life which ties growth to market indexes with downside protection.