This FAQ explains what influencer marketing is, how brands use it, and how marketers can see results without losing consumer trust.
Despite its scale, ChatGPT isn’t making money—ads are now a must, but integration without disruption is key.
Walmart's latest genAI tools simplify campaign creation and optimization, helping advertisers prepare for a future shaped by AI-driven discovery.
As AI platforms become the first stop, not showing up in answers means not being seen—at all
Estée Lauder seeks buyer for Too Faced, Smashbox, Dr. Jart, becoming one of many companies trying to offload underperforming assets as economic pressure reshapes strategy.
Albertsons cites belt-tightening across income tiers.
Products like smart clippers and AI ice makers show how “AI-powered” often masks unclear use cases and premium pricing.
Roku and iSpot integration marks tighter CTV attribution loop: iSpot’s product aims to lessen intermediaries between ad spending and performance data.
Discord is preparing for its IPO; its youthful, highly engaged communities signal rising advertiser interest in participatory platforms as alternatives to feed-driven social media.
Agentic AI is expanding across ad platforms; CES reveals acceleration in autonomous planning and optimization, even as many marketers hesitate to trust full automation.
Phasing out the de minimis exemption has transformed the US ecommerce landscape, but an adverse Supreme Court decision could upend the policy’s legal footing.
PayPal rolled out Transaction Graph Insights & Measurement at CES to gives advertisers and merchants a clearer, cross-merchant view of how people actually shop and purchase—and early results suggest meaningful impact.
To simplify shopping for customers in 2026, retailers will provide curated product selections online and in-store, experts told EMARKETER. This will also strengthen loyalty and improve the shopping experience, attracting new customers and encouraging them to return regularly in the year ahead.
OpenAI seeks real consumer intent, and a potential Pinterest acquisition would give OpenAI first-party shopping signals and native ad infrastructure to rival Google and Meta.
US holiday shopping remained strong, Fiserv pursued agentic commerce, and Zoomex launched a crypto-backed credit card.
Annual fee revenues tripled as affluent users flock to luxury rewards, reversing a decade-long trend—and fintechs seek to pick up consumers issuers left behind.
As manufacturing costs climb, automakers must balance luxury demand with the need for more affordable options to stay competitive.
48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.
Starbucks is sponsoring the second season of Amazon Prime’s reality competition “Beast Games: Strong vs. Smart” to try to reignite brand buzz.
Wall-sized TVs, smart rings, and humanoid robots make once-futuristic ideas ready for your living room.