China’s ad rebound remains narrow; Q4 spending stabilized, but concentrated in low-risk, performance-driven channels—signaling a cautious market entering 2026.
Wellness is now a full-year play, not just a January focus.
Creator programs become table stakes: Pacsun and David’s Bridal are the latest retailers to rely on social commerce and user-generated buzz to boost sales.
Beijing’s crackdown on ecommerce price wars could put an end to excessive discounts, but demand remains weak.
This FAQ addresses how retail media works, who the major players are, and what marketers should consider when allocating budgets.
Neighborhood Rewards hit physical stores, eyeing loyalty from Gen Z and millennial renters.
Opt-in discoverability could lock in younger, AI-curious shoppers early.
Legal and political pressure is rising, but shaken consumer confidence may be harder to fix.
Weight and health improvements vanish within two years without sustained use, new research finds.
Walmart’s low-risk online health hub could funnel customers to retail and pharmacy without the heavy overhead of primary care.
Drugmakers could ease fears of transactional, unsupervised prescribing by collaborating with patients’ regular care teams.
Its new ChatGPT for Healthcare aims to win over physicians and health systems with HIPAA-safe, evidence-based tools.
Brands should plan for campaigns around live events while treating streaming as a test bed for targeting.
FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce
New filters let users search specifically for Shorts or long-form, giving brands clearer intent signals.
Social and video lead in innovation potential, yet placement and fraud risks remain hurdles.
28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.
As AI agents gain traction, reliability will determine if consumers stick around.