Walmart and Amazon move high-demand seller inventory closer to shoppers, improving speed and potentially margins.
The retailer denies cooperating with ICE, but the dispute risks distracting from improving sales and store investments.
Their mix of TV, social, and AI habits calls for targeting by life stage rather than age alone.
Users are bypassing traditional discovery channels and switching brands, making top rankings less relevant.
Exclusive dining can lift payment volume while giving consumers a reason to seek out eligible cards.
China dragged on Q3 results as shoppers favored hard luxury and US spending showed signs of cooling.
Google tests pharma ads in AI Mode and Overviews, bringing drugmakers closer to consumers' treatment decisions while testing AI search’s readiness for regulated advertising.
Key stat: NCAA football collected 37.9% of its season's linear TV ad spending in November alone, according to an August EMARKETER analysis of iSpot data.
In today’s podcast episode, we discuss what would happen if an extended MLB lockout led to a death spiral for regional sports networks (RSNs), the BBC started carrying advertising, and Meta’s Muse flopped. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analysts Bill Fisher and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The strategy could put ChatGPT in annual media plans, provided advertisers see measurable returns.
By adding clearer website access instructions, brands can push AI crawlers to high-value content.
Organic engagement rates on brand YouTube channels fell between 26% and 38% YoY in all seven video categories tracked, according to a June report from Pixability.
As more healthcare orgs restrict drug rep access, pharma marketers must adopt more targeted, data-driven outreach to sustain their influence on doctors.
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in shaping digital transformation strategies across channels, why AI isn’t fixing your measurement problems, and how organizations are responding to the growing pressure to prove ROI. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Chris Wood and AppsFlyer Chief Marketing Officer Ran Avrahamy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
As the economy continues to put a strain on many household budgets, a number of consumers are planning to use annual holiday sales to stock up on everyday essentials, as well as buying gifts.
Marketers, creators, and brands descended on midtown Manhattan this week for Advertising Week New York (AWNY), and the conversations kept circling back to three themes: fandom, trust, and street activations. Brands came to make news: TikTok announced new tools to expand the reach of TikTok Shop, Meta launched an upgrade for its Ads Manager business assistant, and Olyzon rolled out an agentic orchestration platform. But beyond the reveals, trends emerged from session topics, panel discussions, word-of-mouth, and private conversations. They revealed the growing importance of fandom's audiences, looking for trust, and IRL activations.
Proactive cash-flow insights could help banks retain customer loyalty.
Delta can pass along higher fuel costs for now, but weaker carriers may respond with fewer flights and higher fares.
Social content can turn interest into purchases, even as stores and shopping sites remain key discovery channels.
Strong reviews outweigh repeated ads, making trust and post-purchase satisfaction critical.