They’re prioritizing financial health over social experiences.
TrumpRx’s addition of 600 generics to its comparison platform could reshape how patients shop for medicines by increasing transparency and pushing pharmacies to compete more aggressively on cost.
“Wellness buyers” skew wealthy: Targeting affluent consumers may boost short-term margins, but it can limit scale and weaken long-term loyalty.
OTC brands drew far more video and ad views than Rx brands in April, capturing attention where health searches often begin.
Spotify debuts podcast badges to fight AI slop: Platforms are turning to patchwork solutions as they struggle to contain the flood.
Meta courts creators and cautious advertisers: New content planners and block lists aim to lift originality, time spent, and ad dollars.
Snapchat courts creators: A new study touts deeper fan ties and longer ad views, but influencer spending still trails rivals by billions.
40% of US adults say "high protein" labels are most likely to drive grocery purchases, beating "all natural" (38%), "low sugar" (35%), and every other claim, according to a December 2025 survey from Zappi.
The home furnishings category generates hundreds of billions of dollars annually, yet the shopping experience remains frustratingly complex for most consumers. Nearly every shopper reports feeling overwhelmed by options, with the average furniture purchase taking weeks and requiring dozens of open browser tabs before a final decision.
Commerce media spending is projected to surpass $80 billion in the US this year, according to EMARKETER’s forecast, but not every network is winning buyers’ trust equally. “Trust is earned campaign by campaign, and even the earned have to keep earning it," said Rob Rubin, head of EMARKETER Advisory, at EMARKETER’s Ad Buyer Strategies Summit. He shared findings from a new survey of 231 senior ad buyers collectively responsible for more than $8 billion in commerce media spend.
War fallout drags retail and factory output below forecasts.
The retailer is buying Everlane to diversify its revenues, but that may not fix its perception problem.
Consumers uneasy about credit card bills turn to installments as a budgeting backstop.
Weak crowd controls turn $400 Audemars Piguet collab into a global PR disaster.
Shoppers seek payback on IEEPA price hikes, testing marketplace transparency.
Incumbents face pricing pressure just as renters are staying renters longer.
Banks must recognize ChatGPT’s new capabilities as a customer acquisition strategy.
Justices reject six pharma companies Medicare drug negotiation appeals, cementing federal discounts for consumers and tightening margins for pharma companies.