SoftBank and Alphabet acquire AI infrastructure in anticipation of a compute crunch that could limit access for businesses.
Chick-fil-A launches biggest-ever campaign amid QSR headwinds: The chicken chain is celebrating its 80th birthday with LTOs, merch, and a healthy dose of nostalgia.
Saks Global's high-risk bet on Neiman Marcus has backfired, saddling it with considerable debt, limiting its ability to compete and sending it spiraling toward bankruptcy.
News about delayed tariffs, activist pressure on retailers, and a failed JC Penney deal closed out 2025.
Voice assistants evolve into AI-first interfaces—blending conversation, context, and control across ecosystems.
Half of US adults say AI videos will push them away—raising risks for brands appearing near low-quality content.
T-Mobile’s orbit ambitions bring SMS to dead zones, expanding ad reach to highways, oceans, and rural users.
Many of the trends that dictated travel spending in 2025 will remain in play in 2026, including market bifurcation, AI influence, and anti-US sentiment.
Chase launched an exclusive travel series, Sapphire Reserve Trips, eligible for Sapphire Reserve cardholders, per a press release. Cardholders will receive 8X points for any Chase Travel booking and can maximize points with Points Boosts, which gives members another 2X points at hotels and flights booked with select airlines through Chase Travel. Chase’s promotions of experiential, exclusive, and personalized rewards is critical to capture more wealthy millennials and Gen Zers into their ecosystem. To avoid disappointment from cardholders, issuers should cap enrollment for trips to prevent overcrowding found at premium airport lounges and preserve a private experience for a select group of cardholders.
With 95% of gamers active weekly, brands that balance ad quality and compliance can gain lasting recall.
Rapid shifts in platforms, pricing, and viewer behavior raise the stakes for metadata-driven, future-ready planning.
Inflation, layoffs, and uncertain tariffs may dampen demand even as AI raises hope for new sales channels.
We review the biggest credit card movements of the year including the Capital One Discover merger, Sapphire Reserve and Platinum card refreshes, and tightening underwriting standards that are squeezing out middle and lower class families from credit lines.
Threads and WhatsApp ads are growing as novelty draws interest, but lasting ad spend hinges on better, platform-native formats.
As audiences show a preference for user-generated content in ads, brands have an opportunity to showcase credibility across social advertising strategies.
Chase’s anticipated travel and dining trends focus on experiential and novel landscapes and experiences, and continues a push for luxury in dining.
Marketers across categories are calling for simpler, more intuitive advertising systems after years of growing fragmentation and technical overload. In interviews with EMARKETER, leaders from Criteo, LiveRamp, Reddit, Vistar Media, StackAdapt, and DoorDash all described a shift toward platforms that reduce effort, unify workflows, and provide clearer decision making. Buyers want fewer interfaces, standardized KPIs, easier activation, and more transparent insight into where ads run. The message is consistent: performance pressure amplifies the value of operational clarity. As the industry moves into 2026, platforms that eliminate friction—rather than add features—will gain share, while marketers who choose simplicity will gain speed and efficiency.
BNPL is cementing itself as a go-to tool for shoppers looking to stretch their dollars.
45% of creators say working with a high-quality brand is their top priority when considering a brand deal, according to a July 2025 survey from Ipsos and Publicis Media.
Despite net closures, branches remain an essential tool for reaching customers.