Banks have several options to mitigate their risk.
Consumers probably won’t be made whole, and banks have many lessons to learn.
It may be a new year, but we’re still catching up on what happened during the last week of 2025. Here’s everything you may have missed.
Promoting savings via pharmacies, doctors, and online patient forums could help raise awareness of these coupons and pass on the savings needed to reduce prescription nonadherence.
From TikTok to pharma sites, women’s go-to channels shift by life stage—and marketers need to follow.
Gen Z and millennials are adopting telehealth and digital tools more quickly to navigate health information and manage their care.
Despite added personalization, Pfizer, Verily, and others will struggle to draw health-information seekers away from ChatGPT and Gemini.
Most viewers pause for 1 to 5 minutes, offering extended periods for non-intrusive ads likely to drive action.
On today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle it all into a giant quiz. What happens to YouTube in 2026? What will shoppers start letting AI agents do for them? And much, much more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
It makes AI central to Search, Android, and Chrome, but integration might invite antitrust scrutiny.
With surging TV screen time and a 15% YoY ad boost, YouTube is pulling ahead of Netflix in the streaming race.
Second-screening is now the norm, collapsing ad-to-purchase journeys into seconds on mobile
Smart fridges, idle TVs, and gaming consoles are becoming the next frontier in contextual, at-home ad delivery.
As patients arrive at their appointments with AI-sourced self-diagnoses, healthcare marketers must reassert providers’ authority.
Walmart's leadership change is unlikely to change the retailer’s strategy in 2026 as it makes gains in technology, ecommerce, and advertising.
In today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “bank grade” in 2026. Join the discussion with host and Head of Business Development Rob Rubin, and Senior Analysts Grace Broadbent and Myra Thomas.
Women use more healthcare, spend more on prescriptions, and are spurring telehealth companies to deliver tailored virtual services.
Healthcare leaders are betting on digital and virtual technologies powered by AI to improve patient engagement, satisfaction, and health outcomes.
In a year marked by platform volatility, AI acceleration, tariff shocks, and shifting consumer behavior, marketers searched for clarity across EMARKETER’s most-read topics. The top 10 themes reflect where advertiser attention truly moved in 2025. These trends captured the forces reshaping performance, discovery, and measurement: AI-driven optimization, creator-centric social ecosystems, commerce-led advertising, and CTV’s rise as the new premium video default. Together, they tell the story of a market recalibrating around efficiency, accountability, and cultural relevance as marketers prepared their 2026 strategies.