Marketers are no longer debating whether to use AI in content production; they're refining how.
73% of marketers worldwide use generative AI for visual, image or video production, but just 41% use it for testing and optimization, according to a May survey from WARC and TikTok.
Payments to publishers for AI Overview content won’t stop the open web’s decline.
The Edits assistant can power stronger branded videos as long as marketers clarify campaign priorities.
Governance mandates are essential to prevent poor verification of AI insights from affecting the bottom line.
Low price makes up 21% of a TV or streaming service's perceived value among US TV viewers, up from 12% in 2025 and well ahead of live sports at 13%, according to a July report from Hub Research.
Spotify keeps adding millions of ad-supported users, but its advertising revenue has stayed stubbornly flat. That disconnect, visible again in its latest earnings, puts the streaming giant's chances of becoming a major player in digital advertising in doubt.
Spotify keeps adding millions of ad-supported users, but its advertising revenue has stayed stubbornly flat. That disconnect, visible again in its latest earnings, puts the streaming giant's chances of becoming a major player in digital advertising in doubt. "Over the last five quarters, Spotify has grown its ad-supported user base from 420 million to 490 million users. Yet over that same period, ad-supported revenue has declined year-over-year in four of the five quarters and grew just 1% in the most recent one," said our analyst Marcus Johnson on a recent episode of "Behind the Numbers." The company's Q2 2024 results showed total revenue growth of 14%, but that performance was driven almost entirely by premium subscriptions, which account for 90% of Spotify's business.
Devalued open web inventory means marketers will spend more on walled gardens.
Sellers can now offer box-free, label-free returns through Happy Returns to build shopper trust.
Shoppers rely on peer advice, rewarding brands that pair paid ads with authentic community engagement.
The retailer is multiplying its sports ad spend to keep home goods top of mind before shoppers are ready to buy.
But patients combine AI with familiar resources, so the most credible brand content will inform decisions.
Rich cash back and celebrity marketing can draw attention, but financing flexibility can help keep businesses loyal.
They’re earning Gen Zers’ accounts by combining convenience with rewards.
Record H1 profits offer a cushion, but weather risks could expose gaps in catastrophe models.
Ben Affleck draws attention while Aflac builds brand awareness.
Coverage nearly doubled in a year, but 41% of uninsured Gen Zers still need inspiration to sign up.
Oura pauses its public debut. Tough market conditions could sharpen questions about its valuation and room to expand.