AI health use is influencing care decisions and health product purchases. Structured pricing, availability, and eligibility data can help brands surface in AI results.
Lilly and Novo paid 250,000+ GLP-1 prescribers since 2018, more than any Rx class, showing how heavily pharma will invest in HCP marketing to differentiate brands.
Healthcare and pharma marketers can tailor AI-friendly content to questions about symptoms, side effects, treatments, and managing care.
It also hits on major pain points with daily insulin and gives drugmakers a new way to reach people delaying treatment.
63% of US AI search users turn to AI assistants to answer a question directly, according to a May survey from YouGov.
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the kinds of AI use people are most likely to find offensive. Are we entering a world where the question isn’t “Can AI do this?” but “Will our customers think less of us if they know we used AI to do it?” Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Asa Hiken. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Episodic tools extend its CTV play, giving marketers more creator-led inventory for living rooms.
In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the calendar. How can seasonal moments help brands identify where new growth opportunities may be emerging? And what audience, motivation, or shopping insights can you carry forward into future campaigns and longer-term strategy? Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Arielle Feger and James Gourde, Senior Director of the Partner Solutions Group at Roundel. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Merchants can manage rival marketplace orders, listings, and fulfillment from one dashboard.
Some 69% of US consumers plan to use AI while shopping this holiday season, according to Impact. Finding deals, comparing prices, and summarizing promotions tied as the top use cases. Shoppers also plan to use AI for product recommendations, review summaries, and local inventory checks.
"If you do not have a gaming strategy, it's clearly too big to ignore now," Charles Hambro, CEO and co-founder of GEEIQ, said at EMARKETER's Future of Digital summit last week. "But you should not get bamboozled by 'Oh my god, we're gonna build unbelievable worlds.' Be very, very self-disciplined with regards to what are my CPMs for this audience." Nearly 60% of US consumers will be digital gamers this year, according to EMARKETER's forecast, yet only 2.4% of total digital ad spend in 2026 will go to gaming. It's a delta that represents both a significant opportunity and a cautionary tale for marketers who rush in without proper measurement frameworks.
Consumer demand is notable even without insurance coverage, but wider use could add diagnostic work for providers.
AI shopping agents are becoming a bigger part of how consumers discover and compare products. As the holiday season approaches, brands are rethinking how product information needs to work for AI as well as human shoppers.
The partnership adds CTV inventory and stronger campaign tools as advertisers demand more from retail media networks.
Walmart, Sephora, and other partnerships let users delegate shopping, testing their willingness to hand AI more control.
Retailers must offer terms that limit costs without making high spenders abandon the purchase.
Synced business details can capture high-intent shoppers as search fragments across maps and AI.
Premium Boost uses rates to strengthen checking, savings, and wealth relationships.
Subscription benefits could lure younger switchers, but serving 9.6M customers may prove costly.
Realize ID can clarify fragmented journeys, but blind spots in major AI platforms limit its reach.