A 6% APY may draw deposits, but trust and rate durability could decide whether users bank with X.
Meta vows to fight misleading AI content: An EU pact will force advertisers to clearly label AI content even as usage climbs.
Over 80% of baby and toddler grocery products fit the description, even as parents seek simpler foods and greater ingredient transparency.
As access replaces purchases, brands must earn loyalty with flexibility, transparency, and lasting value.
Facebook adds a user trust layer: Free identity badges may help users and sellers, but optional adoption will determine their long-term value.
Acquiring the AI startup would allow Stripe to expand its footprint in agentic and AI commerce.
Campaigns from Coca-Cola and Unilever boosted sales while generating customer insights and brand lift set to outlast the event.
Strong growth across Venmo, BNPL, and Braintree bolstered PayPal’s strong performance.
Airlines and hotels add lower-cost upscale options, helping lure value seekers without diluting premium offerings for affluent travelers.
Deposits, checking, and savings deepen relationships that can lift customer lifetime value.
J&J serves as a case study on the power of brand resilience during a prolonged court battle.
AI health scam ads are fooling vulnerable patients, making consumer education with trusted healthcare creators a growing imperative for credible health brands.
At Cannes Lions 2026, Jonathan Stringfield, Vice President, Microsoft Advertising & Gaming Business Leadership, met up with EMARKETER’s Max Willens at our Cannes studio to discuss gaming’s evolution into one of the most influential entertainment and cultural ecosystems,
AI ads ignite spending: Chatbot and AI search formats drive $32 billion in spend as discovery moves beyond blue links.
Audio and video podcasts complement each other: Combining both formats can build brand trust first and drive measurable consumer actions later.
The great agency DIY shift: Media buyers are shrinking vendor rosters as AI coding tools make proprietary builds cheaper—but scale remains a risk.
Limited-edition drops could boost loyalty and profits as new vehicle demand slows.
Fee-based business has cushioned pressure on interest margins, but Wall Street rivals still dominate high-value client work.
As AI becomes more embedded in everyday life, a growing number of brands, including Polaroid, are marketing the opposite. At the center of Polaroid's recent "The best of summer is analog" campaign is a billboard overlooking Coney Island Beach that reads, "Go jump in some water before the data centers drink it all up." While the campaign references AI, its target is consumers' increasingly always-on relationship with technology. "It's not a campaign against AI or against data centers," said Patricia Varella, Polaroid's creative director. "Data centers were the perfect metaphor that talks about the scale of this overuse of digital in our lives."
Parents want one app for deals, payments, and installments, giving its FMN another reason to attract marketers.