Cards that reward essentials can leave more room for hobbies while building top-of-wallet loyalty.
Insurers say AI coding raises healthcare costs. Both hospitals and payers are using AI to protect margins, while systemwide savings remain elusive.
Healthcare providers still favor print for patient education, but patients value actionable digital resources they can revisit at home.
New reporting traces search ad delivery, but marketers still need strong data and human oversight.
Although traditional ads build trust, digital formats now influence 42% of purchases for those 55 and older.
Contextual targeting can help justify streaming spend when paired with post-bid performance data.
A marketing mix model (MMM) is only useful if marketers can trust its findings and put them to work. AI is making MMM faster and easier to use, while real-world experiments and third-party validation help keep the results grounded.
Groupwide units captured 26% of reviewed spend, promising tighter integration but fewer specialized partners.
Inflation-adjusted back-to-school spend has fallen to $557 per child in 2026, wiping out the entire pandemic-era run-up and landing just $38 above 2019 levels, according to a May survey from Deloitte.
TikTok Shop's rapid growth is attracting prestige retailers who are now making the leap onto the platform.
Amazon wants AI to track merchants’ businesses and automate routine work.
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now need a beauty strategy. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, and Principal Analysts Sky Canaves and Carina Lamb.
51% of US digital food and beverage buyers bought groceries from Amazon in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.
Product updates can meet new needs, but brands still need clear marketing and compelling prices to convert shoppers.
Its Next strategy prioritizes food quality, customer service, and personalization to give diners more reasons to return.
Sustainability helps, but it works best when paired with value, style, and quality.
Retailers risk losing product discovery control, making better search a priority.
Transaction data can lure advertisers, and reach beyond Citi’s app will help unlock more ad spend.
As chatbots influence purchases, brands should make authentic customer feedback central to GEO efforts.
Insurers may scrutinize how firms verify sensitive requests, not just whether the sender is authentic.