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EMARKETER

Ro taps celebrity Serena Williams to talk about her GLP-1 weight loss

Article by Beth Snyder Bulik  |  Aug 21, 2025
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Ro taps celebrity Serena Williams to talk about her GLP-1 weight loss
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Digital Health
United States

The news: Telehealth company Ro signed tennis superstar Serena Williams as a celebrity patient spokesperson for its GLP-1 weight loss meds.

Digging into the details: Williams is starring in Ro’s national ad campaign speaking out for the first time about how she’s using GLP-1 medications to lose weight.

  • In ads, she talks about struggling to lose weight after having two children even though she was eating healthy and working out.
  • Ro inked the multi-year deal with Williams to help normalize people taking GLP-1s for weight loss. CEO Zach Reitano said Williams sets an example that being strong can also mean seeking help and using medication for your health.

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