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Klarna comes to Walmart Canada, expanding in-store accessibility for BNPL

The news: Klarna is now available in-store at over 400 Walmart Canada locations. 

  • Canadian Walmart shoppers can scan a QR code at assisted lane checkouts to choose between Pay in Full or Pay in 4.
  • Only purchases over CAD 50 will be eligible for Klarna’s financing.

Why this matters: Walmart is the largest Canadian retailer offering Klarna’s flexible payments. Klarna’s been expanding its presence in North America; the Swedish startup’s strongholds remain in Europe. 

Build-up to IPO: The buy now, pay later (BNPL) player is also gearing up for a fall IPO valued at up to $14 billion, according to Reuters

Notching significant partnerships with major omnichannel retailers helps to drive up investor confidence in the product. 

Our take: Klarna’s partnerships with Walmart in the US and Canada are major coups for the BNPL player. Affirm’s dominance stateside is driven by its strategic partnerships and strong Affirm card adoption. 

Klarna should continue staking out new tie-ups with major retailers and boost Klarna card use to secure a stronger presence in Canada.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

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