The news: Robinhood announced a partnership with Sage Home Loans, a direct mortgage lender. Subscribers to Robinhood Gold, its premium membership program, receive mortgage rates at least 0.75 percentage points “below the national average” and a $500 credit toward closing costs on purchase or refinance loans. The offer is delivered through the Robinhood app.

More on this: The deal with Sage is part of Robinhood’s growth into trading for nontraditional assets and adjacent financial services. This move is in a long string of partnerships and new features that follow Robinhood’s strategy of engaging customers with its products and services and making Robinhood Gold more attractive.

Robinhood recently launched a feature enabling customers to bet against each other on the outcomes of sports and other events. It has also begun to roll out Robinhood banking, which includes checking and savings accounts (with higher yields for Robinhood Gold members), managed investment accounts, and an AI-driven investment analysis tool.

Our take: Robinhood keeps expanding its super-app model, with a focus on attracting, retaining, and engaging its target customer demographic of Gen Z and millennials. The firm will likely keep adding products across traditional and nontraditional financial services and enhancing perks for its premium members.

Robinhood has grown from a single product (fee-free stock trading) into a universe of retail financial services that compete with directly with traditional financial institutions, require that it partner with them for licensed banking products and services, and supersede what traditional banks offer. Instead of being a scrappy upstart, it’s changing how consumers perceive financial products and services.