Merchants can pair AI visibility with installments and card-linked offers to capture limited spending.
A tie-up could spread some costs, but the deal’s size and operational mismatch make it difficult.
Brands need to align marketing with consumer tastes and adjust quickly when messaging misses the mark.
Its elementary school curriculum offers a long-term brand-awareness play.
Protect 360 offers a new revenue stream, while threat resolution could help the bank earn customer trust.
Healthcare AI delivers ROI in half the expected time. As automation expands, healthcare employers will likely cut more back-office jobs.
The case tests federal agency authority to impose drug pricing rules without congressional approval.
Everlywell sells FDA-cleared AI breast cancer risk scores. The tool offers new five-year risk insights, but providers must explain their limitations.
The game offers global reach and a chance to prove streaming can deliver TV-scale audiences with better ad measurement.
Marketing leaders at Advertising Week New York 2026 took on a shift in advertising at a panel titled "The Other Side of the Screen: Brand-Building through Premium Content." Audiences are moving from linear TV to ad-supported streaming, and the move leaves brands with a central challenge: turning temporary campaign impressions into a lasting cultural presence. Moderated by Chris Fuller Director, financial and consumer services at Amazon Ads, the session featured strategic insights from Jodie Hayes, vice president of integrated investments at Havas Media, and Lauren Anderson, director of the US brand innovation lab at Amazon Ads.
Campaigns should plan alternatives like converged TV and the open web to maintain voter reach.
More scale could aid reach, but audience overlap and a modest CTV ad share limit the upside.
On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make marketing better—and where we may be asking too much of it. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sarah Marzano, and Vice President of Commerce & Retail Media at the IAB, Collin Colburn.
Some 41% of US ad buyers expect to increase spending on in-person and experiential marketing this year, according to IAB data cited by EMARKETER. As those budgets grow, however, so does the pressure for experiences to accomplish more than drawing a crowd.
Higher monthly expenses are making even affluent consumers scrutinize big-ticket purchases.
Companies put more support behind ad tactics and product platforms that show sales and share-gain promise.
Strong demand for human service is prompting McDonald’s, Wendy’s, and Burger King to put employees back at the center of the experience.
Issuers can tap younger shoppers’ appetite for fun with seasonal cash back and flexible rewards.
This is unsurprising as healthcare costs remain a top concern—but national coverage doesn’t guarantee low costs and easy access.
AI enablement roles rose 21% as banks focus less on technical foundations and more on business results.