Nourish's fresh capital fuels its model that combines GLP-1 drugs with health coaching—an emerging trend as insurers and employers demand proof that digital care reduces wasteful spending.
James Murdoch will buy New York Magazine, half of Vox Media: The $300 million deal is spotlighting consolidation in digital media.
46% of US genAI assistant users are resistant to both AI advertising and agentic AI commerce, more than the share open to either format, according to a January survey from Mod7 Research Strategy.
Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.
Meta cuts 8,000 employees as AI spend soars: Layoffs and a 7,000-person shift to AI units show how compute costs are rewriting Big Tech workforce math.
YouTube scales up AI integrations: Conversational search and Gemini tools demand tighter transcripts, metadata, and thorough testing.
AI hype meets TV reality: Media giants pitch smarter, personalized ads, while skeptics question whether tools connect—or just multiply silos.
60% of US senior decision-makers trust independent incrementality testing most among marketing measurement solutions, 20 points ahead of media mix modeling (40%) and nearly double in-platform reporting (37%), according to a January survey from Haus.
Steady Pro demand is offsetting softening DIY demand.
Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.
Amazon squeezes affiliates: Commission cuts up to 50% and thinner data access rattle publishers already hit by AI search declines.
Discovery tilts toward smaller sellers, tempting retailers to join or risk fading.
By offering cash back beyond fuel, Shell is trying to make its co-brand more like a general purpose card.
To bolster its European presence, Klarna’s tie-up with a major POS provider in the EU secures its buy button’s wide visibility.
AI discovery lags traffic reality: Organic and social dominate web traffic, giving brands time to test AI before users’ search habits change.
The tool acts as a shopping hub, enabling users to shop across merchants and Google Services, find savings, and check out
Higher fares and fewer flights test demand in a slowing economy.
Fortnite back on iOS worldwide: After its ban slump, global distribution could reignite teen reach and ad demand.
Search as productivity OS: Google turns Search into a coding, agent, and widget hub—keeping users inside its walls, not sending them out.
It’s trying to frame in-person banking as old-fashioned as big banks grow their footprints.