Proactive cash-flow insights could help banks retain customer loyalty.
Checkout flexibility can attract lower earners, while bigger-ticket financing can capture affluent shoppers.
Sponsored health content on social media is competing for attention—brands can differentiate by sharing balanced patient experiences that go beyond product benefits.
And while streaming gained a bigger share of ad dollars, many brands still favor linear TV.
The effort aims to speed drug development by pooling research resources and clinical trial infrastructure.
Chipotle, Gap, and E.l.f. are creating music and content designed to earn attention rather than interrupt it.
Centralizing staffing, SEO, reviews, and marketing can reduce costs and reliance on multiple tools.
A packed event calendar drove Q2 engagement, reinforcing the value of premium inventory and multichannel campaigns.
Post-game recaps and daily shows offer brands a cheaper way to connect with fans beyond live events.
The ban’s extension to third parties forces brands to rethink cross-platform user acquisition strategies.
A new bill targets misleading product depictions, adding urgency to creative reviews as state laws diverge.
Creator-led movies like "Obsession" helped the summer box office break all-time records, and brands are racing to capitalize on their creator partnerships and refine creator media for a wider audience. Experts warn that brands still have lessons to learn. "Stop being afraid of the risk-taking aspect," filmmaker and creator Gray Fagan said at Advertising Week New York, recounting how HBO Max handed control of its social media brands to college interns, including himself, and saw massive success. "They gave us control. They took that risk, and a bunch of brands followed after because we were one of the first on there."
Gains across several sectors show why marketers should blend linear's scale with CTV's targeting and interactivity.
An 11.9% increase reflects AI investment and event spending, but economic risks call for budget flexibility.
Streaming video ads could be more effective at reaching gamers than in-game placements.
As traditional audience signals become less reliable, marketers are looking for more consistent ways to understand consumer behavior. Carrier data can provide another view into audience interests and intent without relying on cookies or mobile ad IDs.
Fall sales events drove consumers to spend even if holiday gifting wasn’t their goal.
Uniqlo’s mix of function, quality, and style is helping it gain ground without chasing fast-fashion trends.
Creator promotions and AI beauty advice can drive conversions without disrupting organic discovery.
Clothing, coffee, and beauty remain priorities despite tighter budgets, especially among Gen Zers seeking frequent treats.