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EMARKETER

Online pharmacy users have more than doubled since 2020

Article by Rajiv Leventhal  |  Nov 13, 2025
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Online pharmacy users have more than doubled since 2020
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Digital Health
United States

The data: Nearly one-third (31.4%) of US adults will purchase a prescription drug at an online pharmacy this year, per EMARKETER’s first-ever forecast of online pharmacy users. Examples of online pharmacies include chains with an online presence (e.g., CVS, Walgreens), or pharmacies like Amazon that operate exclusively online. We define online pharmacy users as people who paid for their medication online.

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